Subliminal ads are invisible because they are shown very______.A.fastB.naturallyC.oftenD.v
Subliminal ads are invisible because they are shown very______.
A.fast
B.naturally
C.often
D.vaguely
Subliminal ads are invisible because they are shown very______.
A.fast
B.naturally
C.often
D.vaguely
What is the author's position on subliminal projection in ads?
A.He reveals none in the passage.
B.He advocates its prohibition.
C.He considers it an exaggeration.
D.He acclaims its effectiveness.
Which of the following about newspaper ads is NOT true?
A.Newspaper ads tell people sales information.
B.Newspaper ads can make a product famous.
C.Local business prefers newspaper ads.
D.Newspaper ads attract customer most.
A.very
B.too
C.much
D.so
A、subliminal
B、mature
C、glamorous
D、illustrative
Subliminal techniques have NOT been used for______.
A.promoting sales
B.making commercials
C.curing mental illness
D.selling political candidates
To advertising sponsors, the true test of subliminal projection is whether it______.
A.proves worth the money spent
B.can create a mental impression
C.helps sell more of their products
D.can arouse anger in the audience
TV Commercials and Print Ads
Despite the fact that advertisers spend $ 44 billion on the major television networks and cable TV advertising, a new study show that consumers think print ads more entertaining and less offensive than television commercials. They study, conducted by Video Storyboard Tests in New York, showed that more consumers considered prints ads "artistic" and "enjoyable".
The 2, 000 consumers surveyed blasted TV ads compared to their print counterparts: 34 percent of respondents thought print ads were artistic, compared with 15 percent for television ads; 35 per cent thought print ads were enjoyable, compared to 13 percent for television; and, most surprising, 33 percent of consumers felt print ads were entertaining, compared to only 18 percent for TV ads. Much of the artistic impact and positive reaction to print ads comes from the illustrations used. The illustration is primary in creating the mood for a print ad, which ultimately affects consumers' feelings about the image of the brand.
While the study's sponsors were somewhat surprised by the survey results, some industry executives felt that print ads were finally getting the credit they deserve. Richard Kirshenbaum, chair and chief creative officer of Kirshenbaum, Bond & Partners, a New York advertising and public relations firm, is one such believer. In fact, Kirshenbaum says that when he looks to hire a person for a creative position in his agency, "I always look at the print book first because I think it is harder to come up with a great idea on a single piece of paper. "
But as impressed as computers say they are by the aesthetics (美学)and style. of print ads, televisions executives (as you might expect )dismiss the findings. One network official said, "Nothing will replace the reach and magnitude of an elaborately produced television spot. TV ads get talked about. Print ads don't. "
The sponsors of the concerned study are______.
A.advertisers
B.Video Story Tests
C.television executives
D.not specified
Some psychologists seem to believe that subliminal projection______.
A.needs a cautious application
B.has no effect on sales
C.benefits the customers
D.causes a mental confusion
A、Statements I and III are correct
B、Only statement I is correct
C、Statements II and III are correct
D、Statements I and II are correct
E、Statements I, II, and III are correct
M: But advertisers keep finding ways around the law. Some years ago one cigarette ad showed a deer snaking. But it was dressed in a university sweater. Obviously the ad is trying to attract young people.
Q: What does the man mean?
(19)
A.Advertisers try to find the law to support them.
B.Advertisers used deer in ads to show the cigarette is even liked by deer.
C.The university sweater is another way of advertising.
D.Advertisers think of ways to avoid breaking the law even though their acts are illegal to some extent.
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