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提问人:网友lstart 发布时间:2022-01-07
[主观题]

Newspaper publishers in the United States have long been enthusiastic users and distributo

Newspaper publishers in the United States have long been enthusiastic users and

distributors of weather maps. Although some newspapers that had carried the United States

Weather Bureau's national weather map in 1912 dropped it once the novelty had passed,

many continued to print the daily weather chart provided by

(5) their local forecasting office. In the 1930's, when interest in aviation and progress in

air-mass analysis made weather patterns more newsworthy, additional newspapers

started or resumed the daily weather map. In 1935, The Associated Press (AP) news

service inaugurated its WirePhoto network and offered subscribing newspapers

morning and afternoon weather maps redrafted by the AP's Washington, B.C, office

(10)from charts provided by the government agency. Another news service, United Press

International (UPI), developed a competing photowire network and also provided

timely weather maps for both morning and afternoon newspapers. After the United

States government launched a series of weather satellites in 1966, both the AP and

UPI offered cloud-cover photos obtained from the Weather Bureau.

(15) In the late 1970's and early 1980's, the weather map became an essential

ingredient in the redesign of the American newspaper. News publishers, threatened

by increased competition from television for readers' attention, sought to package

the news more conveniently and attractively. In 1982, many publishers felt

threatened by the new USA Today, a national daily newspaper that used a page-wide,

(20)full-color weather map as its key design element. That the weather map in USA

21 Today did not include information about weather fronts and pressures attests to the

largely symbolic role it played. Nonetheless, competing local and metropolitan

newspapers responded in a variety of ways. Most substituted full-color temperature

maps for the standard weather maps, while others dropped the comparatively drab

(25)satellite photos or added regional forecast maps with pictorial symbols to indicate

rainy, snowy, cloudy, or clear conditions. A few newspapers, notably The New York

Times, adopted a highly informative yet less visually prominent weather map that

was specially designed to explain an important recent or imminent weather event.

Ironically, a newspaper's richest, most instructive weather maps often are

(30) comparatively small and inconspicuous.

What does the passage mainly discuss?

A.The differences between government and newspaper weather forecasting in the United States.

B.The history of publishing weather maps in United States newspapers

C.A comparison of regional and national weather reporting in the United States.

D.Information that forms the basis for weather forecasting in the United States

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更多“Newspaper publishers in the United States have long been enthusiastic users and distributo”相关的问题
第1题
But even notoriously conservative newspaper publishers recognize that the Web is a radical
and ______ publishing medium.

A.vigorous

B.aggressive

C.violent

D.powerful

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第2题
What are editors and publishers doing to attract non-readers?A.Lowering the prices of thei

What are editors and publishers doing to attract non-readers?

A.Lowering the prices of their newspapers.

B.Shortening their news stories.

C.Adding variety to their newspaper content.

D.Including more advertisements in their newspapers.

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第3题
The author uses the term "Ironically" in line 29 to indicate that a weather map's appearan
ce

A.is not important to newspaper publishers

B.does not always indicate how much information it provides

C.reflects how informative a newspaper can be

D.often can improve newspaper sales

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第4题
听力原文:With the introduction of the radio, newspaper publishers wondered how broadcastin

听力原文: With the introduction of the radio, newspaper publishers wondered how broadcasting would affect them. Many feared that radio as a quick and easy means of keeping people informed would displace the newspaper industry altogether.

Others hoped that the brief newscast heard on the air would stimulate listeners' interests in the story so they would buy the paper to get more information. This second idea turned out to be closer to the truth. Radio & print were not substitutes for each other but actually supported each other. You see the relationship between different media is not al ways one of displacement but can be one of reinforcement. However, this is not always the case. Take television & motion pictures for example. With the popularization of T. V, the motion picture industry suffered greatly. Movie attendance dropped when audience members chose to stay at home and be entertained. Likewise, when a football game was shown on the air, the stands were often empty because fans chose to watch the game at home.

(33)

A.The role of the print media.

B.Television's effect on the movie industry.

C.The relationships between different media.

D.Radio news as a substitute for newspapers.

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第5题
听力原文:With the introduction of radio, newspaper publishers wondered how broadcasting wo

听力原文: With the introduction of radio, newspaper publishers wondered how broadcasting would affect them. Many feared that radio as a quick and easy means of keeping people informed would displace the newspaper industry altogether.

Others hoped that the brief newscast heard on the air would stimulate listeners in the story so they'd buy the paper to get more information. This second idea turned out to be closer to the truth. Radio and print were not substitutes for each other but actually sup- ported each other. You see the relationship between different media is not always one of displacement but can be one of reinforcement. However this is not always the case. Take television and motion pictures for example, with the popularization of TV, the motion picture industry suffered greatly. Movie attendance dropped when audience members chose to stay at home and be entertained. Likewise, when a football game was shown on the air, the stands were often empty because fans chose to watch the game at home.

(33)

A.The role of the print media.

B.Radio news as a substitute for newspapers.

C.The relationships between different media.

D.Television's effect on the movie industry.

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第6题
听力原文: With the introduction of radio, newspaper publishers wondered how broadcasting w
ould affect them. Many feared that radio, as a quick and easy means of keeping people informed, would displace the newspaper industry altogether. Others hoped that the brief newscast heard on the air would stimulate listeners' interest in the story, so they buy the newspaper to get more information. This second idea turned out to be closer to the truth. Radio and print were not substitutes for each other, but actually supported each other. You see, the relationship between different media is not always one of displacement, but can be one of reinforcement. However, this is not always the ease. Take television and motion pictures for example, with the popularization of TV, the motion picture industry suffered greatly. Movie attendance dropped when audience members chose to stay at home and be entertained. Likewise, when a football game was shown on the air, the stands were often empty, because fans chose to watch the game at home.

What is the main topic of this talk?

A.Television's effects on the movie industry.

B.The relationships between different media.

C.Radio news as a substitute for newspapers.

D.The role of print media.

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第7题
Sometime in the next century, the familiar early-newspaper on the front gate will disappea
r. And instead of reading your newspaper, it will read to you. You'll get up and turn on the computer newspaper just like switching on the TV. An electronic voice will distribute stories about the latest events, guided by a program that selects the type of news you want. You'll even get to choose the kind of voice you want to hear. Want more information on the brief story? A simple touch makes the entire text appear. Save it in your own personal computer if you like. These are among the predictions from communication experts working on the newspapers of the future. Pictured as part of broader home-based media and entertainment systems, computer newspapers would unite print and broadcast reporting, offering news and analysis with video images of news events.

Most of the technology is available (可用的) now, but convincing (说服) more people that they don't need paper to read a newspaper is the next step. But resistance to computer newspaper may be stronger from within journalism.

Since it is such a cultural change, it may be that the present generation of journalists and publishers will have to die off before the next generation realize that the newspaper industry is no longer a newspaper industry. Technology is making the end of traditional newspapers unavoidable.

Despite technological advances, it could take decades to replace newsprint with computer screens. It might take 30 to 40 years to complete the changeover because people need to buy computers and because newspapers have established financial(财经的)interests in the paper industry.

What is the best title for this passage?

A.Computer Newspapers Are Well Liked

B.Newspapers of the Future Will Likely Be on Computer

C.Newspapers Are out of Fashion

D.New Communications Technology

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第8题
听力原文:Not everybody reads the daily newspaper. People who do not read newspaper are som

听力原文: Not everybody reads the daily newspaper. People who do not read newspaper are sometimes referred to as non-readers. Early research has shown that non-readers are generally low in education, low in income, either very young or very old. In addition, non-readers are more likely to live in rural areas and have less contact with neighbors and friends. Other studies show that non-readers tend to isolate themselves from the community, are less likely to own a home and seldom belong to local voluntary organizations. Why don’t these people read daily paper? They say they don’t have the time, they prefer radio or TV, they have no interest in reading at all and besides, they think newspapers are too expensive.

Recent surveys, however, have indicated that the portrait of the non-reader is more complicated than first thought. There appears to be a group of non-readers that does not fit the type mentioned above. They are high in income and fall into the age group of 26 to 65. They are far more likely to report that they don’t have the time to read papers and they have no interest in the content, Editors and publishers are attempting to win them back. First, they are adding news briefs and comprehensive indexes. This will help overcome the time problem. And they are also giving variety to newspaper content to help build the readers’ interest.

(30)

A.They are interested in other kinds of reading.

B.They are active in voluntary services.

C.They tend to be low in education and income.

D.They live in isolated areas.

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第9题
阅读下列短文 ,从每题所给的四个选项([ A] .[ B ] . [ C ]和 [ D] )中选出最佳选项 ,并在答题卡

阅读下列短文 ,从每题所给的四个选项([ A] .[ B ] . [ C ]和 [ D] )中选出最佳选项 ,并在答题卡上将该项涂黑。

A

Sometime in the next century , the familiar early-newspaper on the front gate will disappear. And instead of reading your newspaper, it will read to you. You ' lI get up and turn on the computer newspaper just like switching on the TV. An electronic voice will distribute stories about the latest events, guided by a program that selects the type of news you want. You 'n even get to choose the kind of voice you want to hear. Want more information on the brief story? A simple touch makes the entire text appear. Save it in your own personal computer if you like. These are among the predictions from communication experts working on the newspapers of the future. Pictured as part of broader home-based media and entertainment systems, computer newspapers would unite print and broadcast reporting, offering news and analysis with video images of news events.

Most of the technology is available (哥用的 ) now, but convincing (说服) more people that they don' t need paper to read a newspaper is the next step. But resistance to computer newspaper may be stronger from within journalism.

Since it is such a cultural change, it may be that the present generation of journalists and publishers will have to die off before the next generation realize that the newspaper industry is no longer a newspaper industry. Technology is making the end of traditional newspapers unavoidable.

Despite technological advances, it could take decades to replace newsprint with computer screens. R might take 30 t0 40 years to complete the changeover because people need to buy computers and because newspapers have established financial(赙经的 ) interests in the paper industry.

56. What is the best title for this passage?

[ A] Computer Newspapers Are Well Liked

[ B ] Newspapers of the Future Will Likely Be on Computer

[ C] Newspapers Are out of Fashion

[ D ] New Communications Technology

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第10题
Most publishing is now "electronic" in the sense that books, magazines, and newspapers are
prepared on computers, and exist as computer files before they are printed on paper. Often there are advantages to giving readers access to the electronic versions of publications as well as--or even instead of--the printed versions.

Print publications have lots of advantages. Paper is pleasant to handle, ready to read, and very portable: you can read it almost anywhere. On the other hand, print has its weaknesses. Paper is expensive, and articles are often cut to fit the space available. Printing and distributing paper is expensive and takes time. Printed materials are expensive to store and almost impossible to search. Electronic publishing offers solutions to all these problems.

Suppose a publisher makes the electronic copy of a newspaper or magazine available from the net, perhaps on the Internet' s World Wide Web. No paper is used and disc space is cheap, so Internet publishing costs very little. Articles don' t have to be cut. Internet publishing is fast, and readers can access material as soon as it becomes available: within minutes, instead of the next day, next week or next month. Internet publishing goes beyond geographical boundaries: the humblest local paper can be read everywhere from New York to London to Delhi to Tokyo. Delivery costs are low because there are no newsagents to pay, and no postal charges: readers pick up the bills for their on-line sessions. Also, computer-based publications are simple to store and every word can be searched electronically.

At the moment, newspapers and magazines, TV and radio stations, news agencies and book publishers are making content freely available on the Web because they are competing for "mindshare". Perhaps they want to find out if they can attract and hold an audience on line, or perhaps they' re afraid of missing out because "everyone else is doing it". But don' t count on things staying that way. Publishers are not in business to lose money.

What does the author probably foresee?

A.Readers will have more accesses.

B.Books and newspapers will be kept as computer files.

C.It will not make any sense to keep the printed versions.

D.Electronic publications will replace printed ones.

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