题目内容
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Because slogans are "social symbols" they ______.
A．can have different meanings in different cultural and economic settings
B．are widely used as status symbols
C．can be used to demonstrate high social standing
D．are perceived as difficult to grasp
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更多“Because slogans are "social symbols" they ______.A．can have different meanings in differen”相关的问题
Because slogans are "social symbols" they ______.
A．can have different meanings in different cultural and economic settings
B．are widely used as status symbols
C．can be used to demonstrate high social standing
D．are perceived as difficult to grasp
Slogans operate in society as "social symbols" and, as such, their intended or perceived meaning may be difficult to grasp and their impact or stimulation may differ between and among individuals and groups.
Because slogans may operate as "significant symbols" or as key words that have a standard meaning in a group, they serve both expressive and persuasive functions. Harold Lasswell recognized that the influencing of collective attitudes is possible by the manipulation of significant symbols such as slogans. He believed that a verbal symbol might evoke a desired reaction or organize collective attitudes around a symbol. Murray Edelman writes that "to the political scientist patterning or consistency in the context in which specific groups of individuals use symbols is crucial, for only through such patterning do common political meaning and claims arise." Thus, the slogans a group uses to evoke specific responses may provide ns with an index for the group's norm, values, and conceptual rationale for its claims.
Slogans are so pervasive in today's society that it is easy to underestimate their persuasive power. They have grown in significance because of the medium of television and the advertising industry. Television, in addition to being the major advertising medium, has altered the nature of human interaction. Political images arc less personal and shorter. They function as summaries and conclusions rather than bases for public interaction and debate. The style. of presentation in television is more emotional, but the content is less complex or ideological. In short, slogans work well on television.
The advertising industry has made a science of sloganeering. Today, communication itself is a problem because we live in an "overcommunicated" society. Advertisers have discovered that it is easier to link product attributes to existing beliefs, ideas, goals, and desires of the consumer rather than to change them. Thus, to say that a cookie tastes "homemade" or is as good as "Mom used to make" does not tell us if the cookie is good or bad, hard or soft, but simply evokes the fond memories of Mother's baking. Advertisers, then, are more successful if they present a product in a way that capitalizes on established beliefs or expectations of the consumer. Slogans do this well by crystallizing in a few words the key idea or theme one wants to associate with an issue, group, product, or event. "Sloganeering" has become institutionalized as a virtual art form, and an advertising agency may spend months testing and creating the right slogan for a product or a person.
Slogans have a number of attributes that enhance their persuasive potential for social movements. They are unique and readily identifiable with a specific social movement or social movement organization. "Gray Power," for instance, readily identifies the movement for elderly Americans, and "Huelga" (strike in Spanish) identifies the movement to aid Mexican American field workers in the west and southwest.
"Sloganeering' stems from a word that was used ______.
A．in the United States
B．in the Ireland
C．on the European continent
D．frequently in revolutionary rhetoric
What resulted in the increase of fuel price by more than 50%？
A．That the government needed money for health care and education.
B．That the government increased the oil prices.
C．That the government cut its subsidies on fuel prices.
D．That the oil workers were on strike.
Section B
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.
听力原文： Advertising as we know it today did not begin in the United States tmtil after the Civil War. Before that advertising had consisted mainly of small paragraphs in which a man simply stated what he wanted to sell. Later, Benjamin Franklin became known as the "Father of Advertising", partly because he used the modern copywriting technique of emphasizing the rewards derived from using a product, rather than simply talking about the product itself.
The 19th century is also the period in which trademarks and slogans were born. Manufacturers often advertise a product by associating it with a symbol, often a person or an animal, known as a trademark; the trademark for a product may only be used by that particular company. For instance, the trademark of RCA Victor Company is a picture of an old, old record player with a dog listening to the record; it appears in most RCA ads and on most of their products.
Slogans and trademarks are still widely used in modern advertising, but generally the approach has become more scientific. With hundreds of products that are nearly identical, an advertiser must somehow make his product look different, even if it really isn't. It has been said that the two most important words in advertising are "free" and "new". The middle class American usually assumes that if a product is new, it is always better; and when people aren't buying a product, calling it "new" often does wonders for its sales.
(34)
A．Because he was a great inventor.
B．Because he knew a lot about techniques.
C．Because he talked about the product itself simply.
D．Because he emphasized the advantages of using a new product.
A、Slogans are brief in form
B、Slogans are rich in content
C、Slogans are catchy
D、Slogans are difficult to remember
A.requirements
B.upheavals
C.slogans
D.ambitions
According to Brooks Jackson, all campaign slogans are
A．attractive.
B．impressive.
C．deceptive.
D．informative.
According to Brooks Jackson，all campaign slogans are
A. attractive．
B. impressive．
C. informative．
D. deceptive．
What is the writer's main purpose？
A．To explain the history of slogans.
B．To explain the persuasiveness of slogans.
C．To explain how slogans have changed.
D．To explain how slogans are used on television.
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