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提问人：网友xxhacker 发布时间：2022-01-07
[主观题]

When a consumer finds that an item she or he bought is faulty or in some other way does no

t live up to the manufacturer's claim for it, the first step is to present the warranty (保单) , or any other records which might help, at the store of purchase. In most cases, this action will produce re- suits. However, if it does not, there are various means the consumer may use to gain satisfaction.

A simple and common method used by many consumers is to complain directly to the store manager. In general, the "higher up" the consumers takes his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumer's favour, assuming he or she has a just claim.

Consumers should complain in person whenever possible, but if they can not get to the place of purchase, it is acceptable to phone or write the complaint in a letter.

Complaining is usually most effective when it is done politely but firmly, and especially when the consumer can demonstrate what is wrong with the item in question. If this can not be done, the consumer will succeed best by presenting specific information as to what is wrong, rather than by making general statements. For example, "The left speaker does not work at all and the sound coming out of the right one is unclear" is better than "This stereo (立体声音响) does not work. "

The store manager may advise the consumer to write to the manufacturer. If so, the consumer should do this, stating the complaint as politely and as firmly as possible. But if a polite complaint does not achieve the desired result, the consumer can go a step further. She or he can threaten to take the seller to court or report the seller to a private or public organization responsible for protecting consumers' rights.

When a consumer finds that his purchase has a fault in it, the first thing he should do is to ______.

A．complain personally to the manager

B．threaten to take the matter to court

C．write a firm letter of complaint to the store of purchase

D．show some written proof of the purchase to the store

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更多“When a consumer finds that an item she or he bought is faulty or in some other way does no”相关的问题
第1题
Economics can render service in the area of exchange, but its tools find less purpose when

Economics can render service in the area of exchange, but its tools find less

purpose when applied to paradigms dominated by alternative models of

transactions and social relationships. In small groups gift-giving is substituted

for the role of exchange, which entails obligation: people receiving gifts are

(5) expected to reciprocate in the future and this reciprocity binds small groups

together, whereas exchange rarely does so. Two people exchange only when

both benefit, neither incurring a social obligation as a result, and where social

obligations exist, exchange may not work well. Exchange nevertheless allows

for extremely complex interactions among strangers: when employing a

(10) product, a consumer benefits from the efforts of hundreds of anonymous people

who have contributed to that commodity. Such analysis also has its limits in the

case of an area such as government, for economics seeks regularities in social

life, which are more likely to occur when no one individual has an appreciable

effect on the group.

Which of the following might serve as the most appropriate title for the passage？

A．Small Groups and Governments, A Comparison of Two Economic Methods

B．Social Obligation and the Consumer：A Case Study

C．Regular vs. Irregular Systems in Economics

D．The Comparative Strength of Economics in Various Areas

E．The Triumph of Analysis in Economic Theory

点击查看答案
第2题
Economics can render service in the area of exchange, but its tools find less purpose when

Economics can render service in the area of exchange, but its tools find less

purpose when applied to paradigms dominated by alternative models of

transactions and social relationships. In small groups gift-giving is substituted

Line for the role of exchange, which entails obligation: people receiving gifts are

(5) expected to reciprocate in the future and this reciprocity binds small groups

together, whereas exchange rarely does so. Two people exchange only when

both benefit, neither incurring a social obligation as a result, and where social

obligations exist, exchange may not work well. Exchange nevertheless allows

for extremely complex interactions among strangers: when employing a

(10) product, a consumer benefits from the efforts of hundreds of anonymous people

who have contributed to that commodity. Such analysis also has its limits in the

case of an area such as government, for economics seeks regularities in social

life, which are more likely to occur when no one individual has an appreciable

effect on the group.

Which of the following might serve as the most appropriate title for the passage？

A．Small Groups and Governments, A Comparison of Two Economic Methods

B．Social Obligation and the Consumer: A Case Study

C．Regular vs. Irregular Systems in Economics

D．The Comparative Strength of Economics in Various Areas

E．The Triumph of Analysis in Economic Theory

点击查看答案
第3题
Economics can render service in the area of exchange, but its tools find less purpose when

Economics can render service in the area of exchange, but its tools find less

purpose when applied to paradigms dominated by alternative models of

transactions and social relationships. In small groups gift-giving is substituted

for the role of exchange, which entails obligation: people receiving gifts are

(5) expected to reciprocate in the future and this reciprocity binds small groups

together, whereas exchange rarely does so. Two people exchange only when

both benefit, neither incurring a social obligation as a result, and where social

obligations exist, exchange may not work well. Exchange nevertheless allows

for extremely complex interactions among strangers: when employing a

(10) product, a consumer benefits from the efforts of hundreds of anonymous people

who have contributed to that commodity. Such analysis also has its limits in the

case of an area such as government, for economics seeks regularities in social

life, which are more likely to occur when no one individual has an appreciable

effect on the group.

Which of the following might serve as the most appropriate title for the passage？

A．Small Groups and Governments, A Comparison of Two Economic Methods

B．Social Obligation and the Consumer：A Case Study

C．Regular vs. Irregular Systems in Economics

D．The Comparative Strength of Economics in Various Areas

E．The Triumph of Analysis in Economic Theory

点击查看答案
第4题
To understand the marketing concept, its only necessary to understand the difference bet
ween marketing and selling. Not too many years ago, most industries concentrated primarily on the effective【M1】______ production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the need of the seller to produce goods and then convert【M2】______ them into money. Marketing, on the other hand, focuses on the wants of consumers. It firstly begins at analyzing the preferences and【M3】______ demands of consumers and then producing goods mat will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find what the consumer wants to【M4】______ buy and then go around making it available for purchase.【M5】______ This concept does not imply that business is benevolent or that consumer satisfaction should be given priority by profit. There are【M6】______ always two sides to every business transaction—the firm and the customer—and each must be satisfied after trade occurs. Successful【M7】______ merchants and producers recognize that the surest route to profit is through understanding and catering consumers. A striking【M8】______ example of the importance of understanding the consumer was【M9】______ presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketing alongside the new.【M10】______

【M1】

点击查看答案
第5题
To understand the marketing concept, it is only necessary to understand the difference bet
ween marketing and selling. Not too many years ago, most industries concentrated primarily on the【C1】______production of goods, and then【C2】______on "persuasive salesmanship"-- to move as much of these goods as possible. Such production and selling【C3】______on the needs of the seller to produce goods and then【C4】______them into money.

Marketing, on the other .hand, focuses on the wants of consumers. It begins with first analyzing the【C5】______and demands of consumers and then producing goods that will【C6】______them. This eye-on-the-consumer【C7】______is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what .the consumer wants to buy and then go about making it【C8】______for purchase. Every【C9】______-- design, production, distribution, promotion -- is made according to consumer demand.

This concept does not【C10】______that consumer satisfaction is given【C11】______over profit in a company. There are always two【C12】______to every business activity -- the firm and the customer and each must be satisfied before trade【C13】______Successful merchants and producers,【C14】______, recognized that the surest route to profit is【C15】______understanding customers. This concept has been recognized in such slogans as "Have it your way," and "You are the boss". A good example of the importance of satisfying the consumer【C16】______itself in mind.

1985, when Coca Cola changed the【C17】______of its drink. The non-acceptance-of the change by a significant【C18】______of the public brought【C19】______a quick restoration of the Classic Coke, which was then marketed alongside the new. King Customer【C20】______.

【C1】

A．effective

B．adequate

C．competent

D．efficient

点击查看答案
第6题
To understand the marketing concept, it is only necessary to under stand the difference be
tween marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs. of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers'. It begins with first analyzing the preferences and demands of consumers and then producing goods that w/Il satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are al ways two sides to every business transaction-the firm and the customer

and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of tile importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. Tile non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

The marketing concept discussed in the passage is, in essence,______.

A．the practice of turning goods into money

B．making goods available for purchase

C．the customer-centered approach

D．a form. of persuasive salesmanship

点击查看答案
第7题
To understand the marketing concept, it is only necessary to understand the difference bet
ween marketing and selling. Not too many years ago, most industries concentrated primarily 【C1】______ the efficient production of goods, and then relied on " 【C2】______ salesmanship" to move as much of these goods as possible. Such 【C3】______ and selling focus on the needs of the seller to produce goods and then 【C4】______ them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the 【C5】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which 【C6】______ means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each 【C7】______ satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A 【C8】______ example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the 【C9】______ of its drink. The non-acceptance of the new flavor by a significant portion of the public 【C10】______ a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

【C1】______

A．on

B．with

C．to

D．towards

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第8题
Questions 26 to 30 are based on the following passage. To understand the marketing concep
t, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

第26题：The marketing concept discussed in the passage is, in essence, ________.

A) the practice of turning goods into money

B) making goods available for purchase

C) the customer-centred approach

D) a form. of persuasive salesmanship

点击查看答案
第9题
Questions 26 to 30 are based on the following passage. To understand the marketing concep
t, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

第26题：The marketing concept discussed in the passage is, in essence, ________.

A) the practice of turning goods into money

B) making goods available for purchase

C) the customer-centred approach

D) a form. of persuasive salesmanship

点击查看答案
第10题
To understand the marketing concept, it is only necessary to understand the difference bet
ween marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on" persuasive salesmanships" to move as much of these goods as possible. Such produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer want to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the consumer--and each must be satisfied before trade occurs. Successful merchants and producer, however, recognize that the surest route to profit is through understanding and catering to consumers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when coca cola changed the flavor of the drink. The non-acceptance of the new flavor by a significant portion of the pubic brought about a prompt restoration of the classic Coke, which was then marketed alongside the new King Customer ruled!

In the past, most industries ______.

A．analyzed consumers' preferences before producing goods

B．focused on the wants of consumers

C．didn't understand the difference between marketing and selling

D．didn't want to convert their goods into money

点击查看答案
第11题
Section BDirections: There are 2 passages in this section. Each passage is followed by som

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is the easiest to produce or buy for resale, file makers and dealers first endeavor(努力)to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent (慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction(交易)- the firm and the customer, and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to(迎全) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!

The marketing concept discussed in the passage is, in essence,______.

A．the practice of taming goods into money

B．making goods available for purchase

C．the customer-centred approach

D．a form. of persuasive salesmanship

点击查看答案
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