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提问人：网友ming12720
发布时间：2022-01-07
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The Super Bowl is the most important event in Amerian professional football, which decides the championship team for the year.
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更多“The Super Bowl is the most important event in Amerian professional football, which decides the champ…”相关的问题
第1题
The Super Bowl has frequently been the most-watched American television broadcast of the year.
第2题
Super Bowl Sunday is the second-largest day for U.S. food consumption, after Thanksgiving Day.
第3题
The day on which the Super Bowl is played is called “Super Bowl Sunday”. It is now considered by some as an unofficial American national holiday.
第5题
The Super Bowl is usually held （).？A、AT the end of JanuaryB、In MarchC、In MayD、In Novemb
A.AT the end of January
B.In March
C.In May
D.In November
第6题
Advertisers will have audience of nearly 145 million 【M1】______
people for the Super Bowl on February 6th, and most consumers
are prepared to stay firmly planted during time-outs and game
breaks. According to a new study with the Retail Advertising 【M2】______
and Marketing Association (RAMA), a division of the
National Retail Federation, many consumers rank the
commercials like the most important part of the Super Bowl. 【M3】______
The survey, conducting by BIG research, also found that consumers【M4】______
who plan to watch the game will spend an average of 49.27,
brought total spending to 5.6 billion. Though many consumers 【M5】______
said they find the game to be the most important part of the
Super Bowl (32.5%), 34.5 million consumers find the
commercials to be the most important element (15.7%). Other 【M6】______
watch the Super Bowl primarily to socialize with friends (13.0%)
and watch the half-time show (4.9%). According to the
survey, only 33.9%0 of consumers do not plan to watch the
Super Bowl this year. Among young adults, commercials
are king, with one in fourth (24.5%) 18—24 year-olds listing【M7】______
advertisements as the most important aspect of the Super Bowl.
In fact, young adults are the most likely of any age group to【M8】______
watch the Super Bowl for the game itself (19.6%). Consumers
over 65 are most likely of any age group to list the game as 【M9】______
the most important part of the Super Bowl (41.3%). "Advertisers
are targeting young adults in their Super Bowl commercials for
good reason," said Tom Holliday, President of the Retail
Advertising and Marketing Association. "Companies have long
realized that the affects of advertising during the Super Bowl can【M10】______
bring a windfall that lasts all year."
【M1】
第7题
Which of the following is NOT true, according to the passage？A．The city of Tempa was award
Which of the following is NOT true, according to the passage？
A．The city of Tempa was awarded a Big Brother Prize for spying on Super Bowl attendees.
B．The Virginia Department of Criminal Justice Services granted the city of Virginia Beach.
C．T.F. Green International Airport was the first to consider installing face recognition cameras.
D．The Super Bowl installed cameras equipped with face recognition technology for security.
第8题
What did the Super Bowl attendees NOT do in their reaction to the installation of scanners
？
点击查看答案
A．Covering their faces with something.
B．Opposing the scanning by protesting.
C．Making obscene gestures at the cameras.
D．Wearing masks when attending the game.
第9题
We can learn from the passage that ______.A．Ford and Chrysler will run the advertising slo
We can learn from the passage that ______.
A．Ford and Chrysler will run the advertising slots in 2009
B．2009's Super Bowl will still be an expensive ads parade
C．America's ad spending this year will decline by 5% or more
D．Carmakers' fate determines to certain extent the ad spending in America
第10题
Section BDirections: There are 2 passages in this section. Each passage is followed by som
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and innovative ads. The battle for the National Football League's ultimate prize attracts more viewers than anything else on American television and provides a "symbolic pulsetaking" for the advertising industry every February, says John Frelinghuysen, an analyst at Bain and Company, a consultancy. But this year the patient is in poor health. All the advertising slots(广告摊位) for the 2008 Super Bowl had been sold by the end of November 2007, despite the $ 2.6 million price of each. For 2009 the price has risen to $ 3 million, but at least, ten slots (out of 67) are still looking for a buyer.
General Motors, which ran 11 ads on Super Bowl Sunday in February 2008, has already said that it will not run any in 2009. America's two other big carmakers, Ford and Chrysler, are likely to follow suit. Tellingly, Monster com, an online job-search company, said recently that it was buying a slot. Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009's Super Bowl will reflect a country in recession and indicate a hard year for the advertising industry.
Most forecasts for next year say that ad spending in America will decline by 5% or more. Much depends on the fate of the automotive industry: carmakers and dealers normally spend around $ 20 billion a year on advertising, but Chrysler and Ford scaled back their expenditure by more than 30% in the first nine months of 2008, and are expected to make further cuts in 2009 as they struggle for survival.
The car industry's situation will hurt all media, but especially television. Analysts at BMO Capital Markets predict that total spending on television ads will fall by almost 9% next year. Only newspapers, where a decline of 12% is expected, are forecast to fare worse. Carmakers have already shifted some of their advertising spending to the Internet, and are likely to go further in 2009. Car ads make up 25% of advertising revenues for local television channels, and carmakers have been among the most consistent buyers of high-priced ads on national television.
So far local stations have been most affected by falling spending oil advertising. National stations have been safer, because they operate on longer-term contracts with advertisers. But in the New Year they will also feel the chill, as companies fail to renew their contracts. Television, which has remained strong as print media have lost advertising dollars and readers to the Internet, could enter a decline of its own. "Next on the list is TV stations," says Anthony Diclemente, a media analyst at Barclays Capital.
Why does the author give the example of Super Bowl？
A．Because it is the most popular football games in America.
B．Because it shows advertisers' enthusiasm in running slots has dropped.
C．Because it is an event that attracts the attention of advertisers.
D．Because it will be right on in America in 2009.
