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提问人：网友jiwjia 发布时间：2022-01-07
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Not to Expect Profits Soon from Euro Disney？？The E...

Not to Expect Profits Soon from Euro Disney

The Euro Disney Corporation, acknowledging that its elaborate theme park had not performed as strongly as expected, announced Thursday that it would sustain a net financial loss of unpredictable scale in its first financial year.

At the time of the April opening of the park, which stands on a 4,800-acre site 32 kilometers (20 miles) east of Paris, Euro Disney officials said they expected to make a small profit for the financial year ending September 30． But since then the park has been hit by a number of problems.

"We were geared up for a very high level of operations," John Forsgren, the company's chief financial officer said in a telephone interview. "It has been very strong, but not as strong as we geared up for."

"While attendance is very strong," he said, "our cost levels do require adjustment for the current revenue level."

The parent company, Walt Disney Corporation, said Thursday that its income rose 33 percent in the quarter. But it warned investors against expecting profits soon from Euro Disney, of which it owns 49 percent.

Euro Disney said that although attendance levels had been high, "the company anticipates that it will sustain a net loss for the financial year ending September 30, 1992". It added that "the amount of the loss will depend on attendance and hotel use rates achieved during the remaining portion of the critical European summer vacation period". The announcement amounted to an extraordinary reversal for Euro Disney, which opened amid immense celebration and widespread predictions of immediate success.

At the time of the opening, on April 12, the company's shares were trading at 140.90 francs ($28.07), and had been as high as 170 francs earlier in the year. They dropped 2.75 percent Thursday to close at 97.25 francs. Mr. Forsgren said he thought the market had "reacted a bit emotionally to preliminary information". He added, "By all objective standards the park is very successful. The long-term acceptance is strong, the rest is just details."

The company said that 3.6 million people had visited the park from April 12 to July 22, a performance superior to that of comparable start-up periods at other Disney theme parks. But it warned that, given the likely strong seasonal variation in attendance, it was not possible to predict future attendance or profits.

Reacting to the announcement, stock market expert Paribas Capital Markets Group issued a "sell" recommendation on Euro Disney stock, saying that attendance levels for the period were 15 percent below its expectations and profit from sales of food and other goods was 10 percent below. It predicted that the company would lose 300 million francs in the current financial year and continue losing money for two more years.

The main problem confronting Euro Disney appears to be managing its costs and finding an appropriate price level for its over 5,000 hotel rooms. Clearly, costs have been geared to a revenue level that has not been achieved, and the company is beginning to drop hotel prices that have been widely described as excessive.

Mr. Forsgren said the number of staff, now at 17,000, would "come down significantly in the next two months, mainly through the loss of seasonal employees". Of the current staff, 5,000 are employed on a temporary basis, he said.

He also acknowledged that the lowest-priced rooms at the resort had been cut to 550 francs ($110) from 750 francs at the time of the opening, and that some rooms were being offered at 400 francs for the winter season. Analysts believe hotel use has been running at about 68 percent of capacity, although it is currently over 90 percent.

"The key issue is costs, " said one financial expert. "They have no idea what their winter attendance levels will be and they're battling to get costs to an appropriate level. The stock's still too expensive, but I think in the long term they'll get it right."

Still, huge doubt hangs over the company's plans to keep the theme park open through the cold European winter—something no other theme park in Europe has ever attempted. Last month, the company said it was having difficulty attracting people from the Paris region. Mr. Forsgren said that French attendance was improving and accounted for 1 million of the 3.6 million visitors, with most of the rest coming from Britain and Germany. Only 1 percent of visitors have been American.

For its third quarter ending June 30, the first in which the park had been operating, the company announced revenues of 2.47 billion francs ($492 million), but gave no profit or loss figures in line with the French practice of only giving such figures at year's end. In the first half, the company earned 75 million francs, mainly from investment income and sale of construction rights on its site.

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更多“Not to Expect Profits Soon from Euro Disney？？The E...”相关的问题
第1题
The auditor of Z Co is auditing share capital. Z Co employs an independent registrar to deal with its share registration work. Which of the following is the most reliable evidence of the validity of the issued share capital stated in the financial statements?

A、The balance on the share capital account in the general ledger

B、A certificate of share capital in issue from the registrar

C、Z Co's incorporation documentation

D、Details of share capital recorded on the previous year's audit file

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第2题
“pay …Co. only”或“pay …Co.，not transferrable”的抬头规定方法属于（ ）。 A.指示性抬头 B.限制性抬头 C.持票人或来人抬头 D.空白抬头

A、指示性抬头

B、限制性抬头

C、持票人或来人抬头

D、空白抬头

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第3题
Turing Test is designed to provide what kind of satisfactory operational definition? 图灵测试旨在给予哪一种令人满意的操作定义

A、machine intelligence 机器智能

B、human intelligence 人工智能

C、machine action 机器动作

D、human action 人类动作

E、human thinking 人类思考

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第4题
Run-on expression (etc.; and so on; and so forth) should be avoided in academic writing, as they tend to be imprecise, leaving the reader wondering what exactly the author intends to say.
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第5题
Have a look at Paragraphs 13 to 16 to see how a general statement is supported by details. Then fill out the chart below.

Paras. 13-16

The Disney management is stressing this tradition in an apparent response to suggestions that it is culturally insensitive. Although the concept of the theme park is closely based on the original Magic Kingdom in California and Walt Disney World in Florida, "Euro Disneyland will be unique in a manner appropriate to its European home," the company says. "The legends and fairy tales which come from Europe figure prominently in the creative development of the theme park." Officials point out, for example, that Sleeping Beauty's castle, the central feature of the theme park, is based not on Hollywood, as some might think, but on the illustrations in a medieval European book. Also, a 360-degree movie, based on the adventures of Jules Verne, features well-known European actors.

Asked to describe other aspects of the effort to make the park more European, a spokesman mentioned that direction signs in the theme park will be in French as well as English, and that some performers will chat in French, Spanish and English. "The challenge is telling things people already know--and at the same time making it different," the spokesman said.

On the other hand, this effort is not being taken too far. Another Disney spokesman said earlier that the aim of the theme park is to provide a basically American experience for those who seek it. In this way, he said, people who might otherwise have contemplated a vacation in the United States will be happy to stay on this side of the Atlantic.

The Disney organization does seem to focus a bit too much on hair. "Main Street, USA", the heart of Euro Disneyland, it promises, will feature an old time "Harmony Barber Shop" to deal with "messy hair and hairy chins" —and perhaps even offending moustaches. One difference from California or Florida: Parts of Main Street and waiting areas to get into the attractions will be covered over as a concession to Paris' rainy weather.

The Disney organization responds to the question of cultural clash.

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第6题
Why Are Women Afraid of Wrinkles？??When I casually...
Why Are Women Afraid of Wrinkles？

When I casually mentioned to a colleague that I was looking into skin cream that claimed to beat back the destruction that comes with age, her worries poured out. A month ago, she told me, she had suddenly noticed wrinkles all over her face. Fingering her beautiful but finely lined features, she explained that, although she knew that her discovery had more to do with the shock resulting from the sudden end of a six-year relationship than early ageing, she just had to do something about it.

Giving her the painful facts concerning her chance to renew herself, I told her I thought the claims of such miracle cures were ridiculous. Despite my remarks, however, she begged to know where she could get the treatments I had mentioned. When it comes to beauty, who wants to know the truth？

Our ability to believe what we want to has, in the past, made life easy for the beauty industry. Fuelled by the immense value attached to youth, it has made millions out of vacant promises of renewing faces and bodies. To give skin- care scientific authority, beauty counters have now stolen a thin covering of respectability from the hospital clinic. Sales staff in white coats "diagnose" skin types on "computers" and blind customers with the science of damaged molecules and DNA repair. Providing the "drugs" for this game, the industry has created new skin therapies, which, they say, don't just sit on the surface but actually interact with the cells.

Is this really just a harmless game, though？ The increasingly exaggerated claims made by manufacturers about their products' ability to get rid of wrinkles have worried doctors. The advertisements declare that active ingredients stimulate cells deep in the skin's layers to divide, so replacing old cells and effectively renewing the skin.

If these claims are true, could the effects be harmful？ If normal cells can be stimulated to divide, then abnormal ones could also be prompted to multiply, so causing or accelerating skin cancer. A new arrival on the anti-wrinkle front claims to be a more natural way to avoid those terrible lines. As a pill rather than a cream, Imedeen works from the inside out, providing the skin with nutritional and chemical support to encourage the body's own self- repairing process.

First developed in Scandinavia, it contains extracts of fish, marine plants, and shrimp shells, which provide a formula including proteins, minerals, and vitamins. According to a published study, visible improvements appear in the skin texture after two or three months of treatment. The skin is softer, smoother, wrinkles decrease but are not eliminated, and marks and fine brow lines disappear.

One woman admits she was doubtful until she tried Imedeen herself. Women, she believes, should take responsibility for the natural balance of their body chemistry. Careful care of the body chemistry, she says, not only improves looks but also enhances energy processes and even expands awareness and mental function. Imedeen fits this concept by providing for the skin's needs. But can shrimp shells really do the trick with wrinkles？

Offering a more scientific interpretation, Brian Newman, a British surgeon who has studied Imedeen, explains that the compound has a specific action as food is digested, preventing the destruction of essential proteins in the diet and allowing them to be absorbed in a state more easily utilized by the skin.

On the other hand, a different doctor who specializes in the study of the skin is unimpressed by the data and questions the methods used in the study. In addition, the medical journal in which the study of Imedeen is published is a "pay" journal—one in which any studies can be published for a fee. According to the doctor, any attempt to play by the medical world's rules of research has been a failure.

Such controversy is familiar ground to Brian Newman, who used a type of oil from flowers for years before it was generally accepted. In no way discouraged, he insists the most important point to establish is that Imedeen actually works.

Ultimately, however, the real issue is why we are so afraid of wrinkles in the first place. Sadly, youth and beauty have become the currency of our society, buying popularity and opportunity. The value of age and experience is denied, and women in particular feel the threat that the visible changes of ageing bring. According to one psychological expert, when men gain a little gray hair, their appeal often increases because, for them, age implies power, success, wealth, and position. But as a woman's power is still strongly perceived to be tied up to her ability to bear children, ageing demonstrates to the world her decline, her uselessness for her primary function. Wrinkles are symbolic of the decline of her ability to reproduce.

Until we appreciate the true value of age, it is difficult to do anything but panic when the signs of it emerge. While the media continues to show men of all ages alongside young, smooth-skinned women as a vision of success, women will go on investing in pots of worthless rubbish. Let's see more mature, wrinkled women in attractive, successful, happy roles and let's see men fighting to be with them.

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第7题
Have a look at Paragraphs 1 to 3 to see how the writer starts with details and then comes to a general statement. Then fill out the chart below.

Paras. 1-3

I remember the very day that I became black. Up to my thirteenth year I lived in the little Negro town of Eatonville, Florida. It is exclusively a black town. The only white people I knew passed through the town going to or coming from Orlando, Florida. The native whites rode dusty horses, and the northern tourists traveled down the sandy village road in automobiles. The town knew the Southerners and never stopped chewing sugar cane when they passed. But the Northerners were something else again. They were peered at cautiously from behind curtains by the timid. The bold would come outside to watch them go past and got just as much pleasure out of the tourists as the tourists got out of the village.

The front deck might seem a frightening place for the rest of the town, but it was a front row seat for me. My favorite place was on top of the gatepost. Not only did I enjoy the show, but I didn't mind the actors knowing that I liked it. I usually spoke to them in passing. I'd wave at them and when they returned my wave, I would say a few words of greeting. Usually the automobile or the horse paused at this, and after a strange exchange of greetings, I would probably "go a piece of the way" with them, as we say in farthest Florida, and follow them down the road a bit. If one of my family happened to come to the front of the house in time to see me, of course the conversation would be rudely broken off.

During this period, white people differed from black to me only in that they rode through town and never lived there. They liked to hear me "speak pieces" and sing and wanted to see me dance, and gave me generously of their small silver for doing these things, which seemed strange to me, for I wanted to do them so much that I needed bribing to stop. Only they didn't know it. The colored people gave no coins. They disapproved of any joyful tendencies in me, but I was their Zora nevertheless. I belonged to them, to the nearby hotels, to the country—everybody's Zora.

My impressions of the white as a child:

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第8题
Have a look at Paragraphs 1 to 3 to see how the writer starts with details and then comes to a general statement. Then fill out the chart below.

Paras. 1-3

I remember the very day that I became black. Up to my thirteenth year I lived in the little Negro town of Eatonville, Florida. It is exclusively a black town. The only white people I knew passed through the town going to or coming from Orlando, Florida. The native whites rode dusty horses, and the northern tourists traveled down the sandy village road in automobiles. The town knew the Southerners and never stopped chewing sugar cane when they passed. But the Northerners were something else again. They were peered at cautiously from behind curtains by the timid. The bold would come outside to watch them go past and got just as much pleasure out of the tourists as the tourists got out of the village.

The front deck might seem a frightening place for the rest of the town, but it was a front row seat for me. My favorite place was on top of the gatepost. Not only did I enjoy the show, but I didn't mind the actors knowing that I liked it. I usually spoke to them in passing. I'd wave at them and when they returned my wave, I would say a few words of greeting. Usually the automobile or the horse paused at this, and after a strange exchange of greetings, I would probably "go a piece of the way" with them, as we say in farthest Florida, and follow them down the road a bit. If one of my family happened to come to the front of the house in time to see me, of course the conversation would be rudely broken off.

During this period, white people differed from black to me only in that they rode through town and never lived there. They liked to hear me "speak pieces" and sing and wanted to see me dance, and gave me generously of their small silver for doing these things, which seemed strange to me, for I wanted to do them so much that I needed bribing to stop. Only they didn't know it. The colored people gave no coins. They disapproved of any joyful tendencies in me, but I was their Zora nevertheless. I belonged to them, to the nearby hotels, to the country—everybody's Zora.

My impressions of the white as a child:

My impressions about the white people and the townspeople's attitude toward them when I was little:

1. White people were just tourists ______ on horses or in automobiles.

2. We just ______ and got just as much pleasure out of them as (Para. 1)

Details about how I responded to white people as a child:

I enjoyed ______ and ______ . Sometimes I would follow them down the road a bit. (Para. 2)

A general statement: Though I was a black, I felt little difference between blacks and whites.

The only difference I felt was that ______ (Para. 3)

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第9题
The Biggest Threat to the Role of Police Officers

Every summer about a dozen journalists gather at a former army training camp north of London to spend the day watching the training of London's special armed police unit. These are the people who regularly have to tackle the increasing number of criminals who are prepared to carry guns.

The journalists also get a chance to shoot a gun on the practice range—none of it seems that difficult, and we put most of the bullets somewhere on the target. But then we move on to the next stage of the training, where some of the problems, which actually crop up on the street are imitated. The lights on the range are dimmed and we are stood in front of a large screen. We still have guns, but the bullets are fake, and videos are played where actors act out various types of situations.

Does the man holding a woman in front of him really have a gun or not？ Is the man apparently preparing to surrender really going to, or is he going to raise the gun in front of him and shoot？ We have to decide whether to shoot and when, just like the police officer has to when faced with this situation for real. The journalists' results here were not so impressive. I am afraid we killed many an innocent person carrying nothing more lethal than a stick.

The debate over whether more police in Britain should be armed with guns has been going on for years. The current policy is to have a small number of specialists available in each of the 43 police departments in Britain. They are kept up to scratch with intensive and regular training.

But the wisdom of that policy has been questioned as the amount of violence encountered by the police has grown. It is usually the ordinary street officer who is on the wrong end of this, rather than the armed experts who arrive rather later.

To see the direction in which the British police are heading, consider the experience of the Northumbria police who have responsibility for law and order in 5,000 square kilometers of Northeast England. The population is 1.5 million, living in rural areas and a few urban centers. The 3,600 police officers in the force deal with all the typical problems thrown up by the Britain of the 1990s.

John Stevens, head of the Northumbria Police Department, has just published his review of the past years. During 1994, for example, 61 officers (54 men and 7 women) were forced into early retirement after being attacked on duty. Before being allowed to leave the police for medical reasons, they lost between them 12,000 days on sick leave: the equivalent of 50 police officers off the street for a full year.

Stevens makes this observation: "The personal cost of policing has never been so high. One-third of the officers leaving were disabled in the very worst degree and will suffer for the rest of their lives for their efforts in the fight against crime."

This picture of a policeman's lot could be repeated in many other parts of Britain, yet the police themselves still oppose more widespread arming of their officers. The most recent survey, conducted last year, showed that only 46% were in favor.

The general public, however, likes the idea: 67% favored wider issuing of guns. But they, of course, would not have to carry them and maybe even use them. Recalling my own experience shooting a gun on the practice range, I certainly would not want the responsibility.

It is clear to everyone that the police need more protection against the gun and the knife. They already carry longer clubs to replace the old ones. They have access to knife-resistant coats and gloves.

The likely next step is agreement from the government to test pepper spray, an organic substance derived from peppers that disables an attacker if sprayed in his face. If used properly, the discomfort, although extreme, is only temporary. Provided the spray is washed away with water, recovery should be complete within a couple of hours. Unpleasant, certainly, but better than being shot.

Many people in Britain would not mind seeing their police with longer clubs or even pepper spray. They would just like to see them. I have lost count of the times we have been filming police officers on the street when local residents have come up to us and told us it is the first time in weeks they have seen police in the area.

Actually the biggest threat to the traditional image and role of police officers does not come from guns and armed crime but the increase in the tasks we expect the police to carry out. New laws and police priorities are taking up so much time that many forces simply cannot afford to let their officers walk up and down the streets. Politicians are now asking members of the public to watch the streets. In some prosperous areas, local people pay private security firms.

Many officers believe it is all these extra duties, rather than the fear of being shot, that have really changed their role. In future, if you want to know what time it is there might not be much point asking a policeman. He either will not be there to ask or will not have the time to answer. 1． Why do actors act out various types of conditions？ 2． Why did journalists "kill" many innocent persons ？ 3． Why do the police oppose more widespread arming of the officers？ 4． What do people in Britain want about the police officers？ 5． What can you infer from the last sentence？

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