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提问人：网友heysein 发布时间：2022-01-07
[主观题]

DEVELOPMENT OF ONLINE MARKETING With the introduction of the Internet, there came many

changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. ？ Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.

1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.()

A. The Internet

B. Local stores

C. The consumers

2. What does “virtually” mean in Paragraph One？()

A. In reality.

B. By means of a computer.

C. Safely.

3. Which of the following advantages of online marketing is not mentioned？()

A. Reach a wider market while cutting costs

B. Save time and eliminate paperwork

C. Increasing trust between traders and buyers.

4. What problems are still outstanding in online shopping？()

A. Cutting costs.

B. Credit card fraud on the Internet.

C. Eliminating paperwork.

5. Which is the author’s attitude towards online shopping？()

A. Our shopping was only done at local stores on the high street, using cash.

B. Online marketing refers to the conducting of business through the Internet.

C. Undoubtedly the era of e-commerce has arrived.

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第3题
Can anyone compete with Microsoft in the world of software applications？ For years now, Bill Gates & Co. have had clear sailing: the Windows operating system monopoly has helped make their key products—like Word and Outlook—into unbeatable juggernauts. Meanwhile, innovation in those areas proceeds only at the pace that Microsoft deems appropriate.

The Open Source Applications Foundation has a different idea: to promote free software and innovation by creating cool new applications on a bare-bones budget. The not-for-profit OSAF was initially funded with $5 million from former Lotus Development Corp. founder Mitch Kapor. For Kapor, this is a fascinating departure. Twenty years ago he introduced one of the first killer applications of the PC age, the Lotus 1-2-3 spreadsheet; it was unabashedly for-profit and was closed-source.

But Kapor always had his heart in the counterculture, and after leaving his company he co-founded the Electronic Frontier Foundation, a cyber-rights organization. Though he has seen success as an investor, he feels strongly about the open-source movement, which posits that in the age of complex software many people working for nothing can duplicate or even exceed the efforts of the rake-in-the-bucks gang. And because the source code is available to all, anyone can improve the product. The continued success of the Linux-powered operating system and Apache Web servers shows that open source is no wild dream, but a serious challenge to the establishment.

Sometime next year the OSAF will begin testing its first product, a personal-information manager that directly takes on Microsoft's Outlook. Named after the famous mystery novelist, Chandler will run on Mac, Windows and Linux, be loaded with clever features and allow users to share information with others on things like calendar entries. And, of course, it will be free. Kapor has signed up an all-star team, including Lou Montulli (Netscape Navigator browser) and programming legend Andy Hertzfeld. Also participating: thousands of volunteers who believe in the barn-raising spirit of the open-source movement.

Ultimately, Kapor hopes the project will be self-supporting, with money coming from corporate sponsorships, foundations and licensing fees.

For the immediate future, Kapor thinks that Chandler will be simply another alternative in the shadow of the giant. But long term, the OSAF sees a sea change in the industry itself. "If Chandler works, I can't see why we couldn't do a word processor or a spreadsheet," says Kapor. After all, he predicts, "in 10 years Office and Windows will be commodities." Meaning that the Open Source Applications Foundation, or anyone else, will be able to plug its products—including an operating sys tem-into your computing world. Microsoft's will cost money. The others will be free. If Kapor has his way, it's a long good-bye for Microsoft's dominance.

Microsoft company in the software world

A．has taken a firm monopoly.

B．controlled all the innovation.

C．has no competitors.

D．developed the best software.

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第4题
阅读理解.????Britain almost more than any other co...
阅读理解.
Britain almost more than any other country in the world must seriously face the

problem of building upwards, that is to say of accommodating(居住) a considerable

proportion of its population in high blocks of flats. It is said that the Englishman

objects to this type of existence, but if the case is such, he does in fact differ from

the inhabitants of most countries of the world today. In the past our own blocks or

flats have been associated with(把……同……联系起来) the lower-income groups

and they have lacked the obvious provisions, such as central heating, constant hot

water supply, electrically operated lifts from top to bottom, and so on, as well as

such details, important notwithstanding(然而), as easy facilities for disposal(处理)

of dust and rubbish and storage places for baby carriages on the ground floor,

playgrounds for children on the top of the buildings, and drying grounds for washing.

It is likely that the dispute regarding flats versus individual houses will continue to

rage(风行) on for a long time as far as Britain is concerned, and it is unfortunate

that there should be hot feelings on both sides whenever this subject is raised. Those

who oppose the building of flats base their case primarily on the assumption that

everyone prefers individual home and garden and on the high cost per unit of

accommodation. The latter ignores the higher cost of providing full services to a

scattered(分散)community and the cost in both money and time of the journey to

work for the suburban resident.

1. We can infer from the passage that ____.
A. English people, differently from most people in other countries, dislike

living in flats

B. people in most countries of the world today are not opposed to living in flats

C. people in Britain are forced to move into high blocks of flats

D. modern flats still fail to provide the necessary facilities for living

2. What is said about the blocks of flats built in the past in Britain？_____
A. They were mostly inhabited by people who did not earn much.

B. They were usually not large enough to accommodate big families.

C. They were sold to people before necessary facilities were installed.

D. They provided playgrounds for children on the top of the buildings.

3. Some people oppose the building of flats because ____.
A. this living expenses for each individual family are higher

B. it involves higher cost compared with the building of houses

C. they believe that people like to live in houses with gardens

D. the disposal of rubbish remains a problem for those who lives in flats

4. The author mentions that people who live in suburban houses ____.
A. do not have access to easy facilities because they live away from the city

B. have to pay a lot of money to employ people to do service work

C. take longer time to know each other because they are a scattered community

D. have to spend money and time going to work every day

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Limousin, a large meat variety, originated from ( ).

A、France

B、Netherlands

C、Italy

D、Germany

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Among the following cattle breeds, those that belong to the dairy meat dual use type are ( ).

A、Holstein

B、simmental

C、Angus

D、charolais

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The most obvious characteristics of Jersey is ( ).

A、High yield milk

B、High protein rate

C、High milk fat rate

D、High lactose rate

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