题目内容
（请给出正确答案）
简答题官方参考答案
（由简答题聘请的专业题库老师提供的解答）
抱歉！暂无答案，正在努力更新中……
更多“Product bundling occurs when a firm offers a range of products that are sold together at a single pr…”相关的问题
A、preparation of products for shipment.
B、a complete package of related products.
C、a method of stocking products efficiently.
D、an inventory procedure for ensuring effective counting of products.
E、a package of unrelated products.
A、Sharing resources and capabilities
B、Leveraging competencies
C、Transferring competencies
D、Product bundling
E、Strategic management capabilities
A、Product bundling
B、Cross-selling
C、Hostage taking
D、Strategic outsourcing
E、Parallel sourcing
你在一个有三个消费者组成的市场上销售产品1和产品2。三个消费者的保留价格如下:
各产品的单位成本为30美元。
(1)对分开销售两种产品、纯捆绑销售和混合捆绑销售，分别计算价格和利润。
(2)哪种策略是最有利可图的？为什么？
You are selling two gods, I and 2, to a market consisting of three consumers with reservation prices as follows :
The unit cost of each product is $ 20.
a. Compute the optimal prices and profits for (i) selling the goods separately, (ii) pure bundling, and (iii) mixed bundling.
b. Which strategy is most profitable？ Why？
？Read the findings below on psychology of consumption.
？Choose the best word to fill each gap from A. B. C or D on the opposite page.
？For each question 19-33, mark one letter(A, B, C or D).
Pricing and the Psychology of Consumption
Ask any executive how pricing policies influence the demand for a product or service, and you'll get a confident, well-reasoned reply。Ask that same executive how pricing policies affect consumption—the extent to which customers use products or services that they've (19) for—and you'll get a muted response at best. It is found that managers rarely, if ever, think about consumption when they (20) prices—and that be an (21) oversight.
For many executives, the idea that they should (22) consumers' attention to the price that was paid for a product or service is counterintuitive. Companies have long (23) to mask the costs of their goods and services in order to boost sales. And rightly (24) —if a company fails to (25) theinitial sale, it won't have to worry about consumption. To promote sales, health club managers encouragemembers to get the payment out of the (26) early；HMOs encourage automatic payroll deductions；and cruise lines bundle small, specific costs into a single, all-inclusive (27) .
However, executives may be discouraging consumption when they (28) those pricing practices. People are more (29) to consume a product when they are (30) of its cost—when they feel'out of pocket'. But (31) pricing practices such as advance sales, season tickets, and price bundling all serve to mask howmuch a buyer has (32) on a given product, decreasing the likelihood that the buyer will actually use it. And a customer who doesn't use a product is unlikely to buy that product again. Executives who (33) those pricing tactics without considering their impact on consumption may be trading off long-term customer retention for shorf-term increases in sales.
(19)
A．funded
B．paid
C．bought
D．expended
A、Variations in pricing and rebates in sales
B、The bundling sale and the technological lock-in
C、Charging excessive royalties and the bundling sale
D、The technological lock-in and ruthless competitions
A、上行
B、下行
C、上下行均用
D、以上都不对
警告：系统检测到您的账号存在安全风险
为了保护您的账号安全，请在“简答题”公众号进行验证，点击“官网服务”-“账号验证”后输入验证码“”完成验证，验证成功后方可继续查看答案！
