题目内容
（请给出正确答案）
What is IKEA's main policy for educating its staff？
A．It produces educational videos and brochures.
B．It holds special training sessions for managers.
C．It encourages regular meeting to discuss culture.
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更多“What is IKEA's main policy for educating its staff？A．It produces educational videos and br”相关的问题
What was the main influence on the formation of IKEA's values？
A．Traditional Swedish values.
B．Ingvar Kamprad's personal values.
C．Different cultural values within IKEA
What is the main advantage of a strong corporate culture？
A．It makes international transfer easier.
B．It reduces the cost of global marketing.
C．It stops competitors copying IKEA
A.Indifferent.
B.Doubtful.
C.Optimistic.
D.Pessimistic.
Read the following mini case and answer the questions: Topic: IKEA Timing: June 15, 2017 News: China Daily; Reuters Characters: Mr Torbjorn Loof, Chief Executive, Inter Ikea Group Now testing what does digital shopping mean？ The furniture megastore IKEA has its own e-commerce services, however, partnering with a site like Amazon, which offers legendary free shipping for its Prime members, could bring Ikea's products to a whole new group of consumers. Even die-hard fans of the brand could perceivably shop online, avoiding the winding, labyrinth-like stores and fill up a virtual cart at their Ikea-furnished homes. Exorbitantly high shipping costs and a limited selection of products are limiting Ikea's own e-commerce platform. Considering that furniture is pretty big, it can't cost just a few bucks to ship something like a couch or dining room table, especially when the parts required to assemble it all, come in more than one box. Inter Ikea Group Chief Executive, Torbjorn Loof told Reuters. "We will test and pilot, to see 'what does this mean, what does digital shopping look like in future？ We have one great advantage and that is that we design, produce, and distribute our own unique range." This would be the very first time that Ikea's experimented with selling through channels outside of its own operations. Additionally, Reuters reports that Ikea is planning to open smaller stores in different metropolitan areas to provide access to more customers. Give short answers to the following questions: 1. If you are Mr Torbjorn Loof, what your decision would be: should IKEA enter into partnership with Amazon？ 2. How IKEA should engage in digital selling activities in China？
听力原文：（I=interview G=Goran Nilsson）
1: And now to IKEA. The Swedish furniture retailer has just reported turnover of 56 billion Swedish kroner from its 150 stores worldwide. Now, IKEA puts its success down to corporate culture. So with me today to explain the secret of IKEA’s culture is Managing Director of IKEA UK, Goran Nilsson. Good morning, Mr Nillson.
G：Good morning.
I: Now is every IKEA store really exactly the same？
G: Well, in terms of culture they’re pretty well uniform. Although our culture will naturally bond with the local culture to some extent, our core values such as simplicity and cost-consciousness are valid in all cultures. So we don’t need to adapt the way we operate to run our stores. And as for products, although we make some minor adaptation to suit local tastes, we produce exactly the same catalogue in all 28 countries.
I: And where do these values originate？
G: It all goes back to Sweden in the 50s and 60s. IKEA’s former, Ingvar Kamprad, start the company at a time of democratic and social change.
I: Are IKEA’s values those of its founder, then？
G: Well, they have evolved over the last 57 years, of course, but I think our mission statement “A better life for the majority of people’s still very much reflects the spirit of those early years. Having said that though, I think Ingvar’s ability to relate to a co-worker in China today would be pretty limited, though.
I: You mentioned China. How does IKEA cope with such diversity amongst its employees？
G: Well, funnily enough, I’ve been working fro IKEA for 15 years in Sweden, Italy, Canada, the USA and what’s struck me most is how much we have in common. People may interpret certain concepts such as responsibility and freedom differently but our core values such as humbleness exist in every country.
I: So, what are the advantages of such a strong corporate culture？
G: They’re tremendous. For one, there’s a real bond between our operations around the world. It’s easy to transfer across borders because you know the values will be exactly the same. And from a marketing and positioning point of view it’s very advantageous as well. But the real pay-off is that it makes IKEA unique. You can clone our produce and our store concept but not our culture. It takes years to build and it has to be maintained daily.
I: But how do you educate 40,000 workers？
G: We begin by making sure people understand the values. That’s why the IKEA Way seminars are so vital. All managers attend them and then it’s their responsibility to pass the message on. Corporate culture also figures my meetings…
I: Do you use educational video and brochures as well？
G: Videos and brochures are helpful tools if only used in conjunction with “walking the talk” and discussing values with management. We have various initiatives which regularly provide co-worker with opportunity to participate and contribute to these discussions.
I: So, does culture affect IKEA’s recruitment process？
G: It has a major impact. Although it’s important for us to get highly-skilled people into the company, we’re not interested if there’s a conflict of value systems. Anyone expecting a flash car or status symbols has no future with us. Recruitment at IKEA’s an extensive process, based on judgments about a candidate’s value systems and attribute. We can add retail skills, no problem, but it’s tough to change someone’s mindset.
I: Does that go for career advancement too？
G: Yes, it does.
I: So Sweden managers will always have more chance of promotion then？
G: We find that many Scandinavians identify more easily with our culture but there is no written or unwritten rule concerning the nationality of senior managers. It would be impossible, however, for anyone to advance within IKEA without wholly understanding and buying into the company’s philosophy and culture. So managers are encouraged to visit Sweden and learn the language etc. and management i
A．Each store has the same management practices.
B．Each store carries a different product range.
C．Each store is adapted to the local culture.
What's the main subject of this passage？
A．My mother.
B．My father.
C．Turning in their pursuit.
D．My dream.
What is the student's main area of study？
A．Japanese.
B．Spanish.
C．Business.
D．Mat
What role does culture play in promotion decision at IKEA？
A．Only Sweden can become senior managers.
B．A knowledge of Swedish culture is vital for promotion.
C．Nationality plays no part in promotion decisions.
What is the main topic of David Torchman's magazine？
A．careers
B．health
C．leisure
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