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提问人：网友xieyixin 发布时间：2022-01-07

[主观题]

A food processor considering snack-food opportunities identified three possible market seg

ments and gave them "nicknames": the dieters, health faddists, and nutrition-conscious parents. It developed a marketing mix around a line of good-tasting, nutritious children’s snacks. The firm is apparently:

A、A) using a single target market approach.

B、B) using a combined target market approach.

C、C) using a multiple target market approach.

D、D) ignoring the criteria that good market segments should be operational.

E、E) relying on cluster analysis techniques.

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更多“A food processor considering snack-food opportunities identified three possible market seg”相关的问题

第1题

When Pizza Hut shows a large close-up of a pizza in a television ad, they are:

A、A) appealing to the economic needs of the audience.

B、B) using a cue to encourage a particular response to the hunger drive.

C、C) appealing to the social needs of the audience.

D、D) encouraging selective retention.

E、E) hoping to encourage extensive problem solving by the audience.

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第2题

Which of the following is an example of using a cue to attract consumers?

A、A) adding pine scent to a cleansing fluid.

B、B) using a label with red and white colours to stir patriotic feelings.

C、C) using a package that looks like the one for a popular brand.

D、D) adding lemon scent to a soap.

E、E) All of the above are examples.

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第3题

Regarding consumer buying behaviour:

A、A) attitudes affect the selective processes and learning.

B、B) many consumers with a favourable attitude toward a product may have no intention to buy it.

C、C) beliefs are less action-oriented than attitudes.

D、D) All of the above are true.

E、E) None of the above is true.

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第4题

The set of all products a firm sells is called its:

A、A. product line

B、B. individual products

C、C. product assortment

D、D. tangible products

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第5题

You are stranded in your automobile during a snowstorm. You decide to walk to the closest service station for tire chains. In this case you would consider the tire chains as:

A、A. emergency products

B、B. staple products

C、C. impulse products

D、D. shopping products

E、E. specialty product

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第6题

What degree of brand familiarity has a manufacturer achieved when the firm’s particular brand is chosen out of habit or past experience, even though various “name” brands are available?

A、A. Brand rejection

B、B. Brand preference

C、C. Brand recognition

D、D. Brand insistence

E、E. Nonrecognition of brand

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第7题

What is the most important reason why industry sales level off in the market maturity stage of the product life cycle?

A、A. aggressive competitors entering the markets

B、B. price cutting

C、C. less efficient firms leaving the market

D、D. pool of potential users being exhausted

E、E. persuasive promotion

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第8题

During the market growth stage of the product life cycle ( )

A、A. the industry experiences the smallest profits

B、B. the market begin to fragment into sub-market or segments

C、C. industry sales grow slowly

D、D. industry profits fall, then rise

E、E. all of the above

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第9题

Personal selling is more appropriate than mass selling when:

A、A. the target market is large and scattered

B、B. there are many potential customers and a desire to keep promotion costs low

C、C. flexibility is not important

D、D. immediate feedback is desirable

E、E. All of the above are true.

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第10题

A producer in British Columbia sold some furniture to a firm in Calgary. If the seller wanted title to the products to pass immediately – but still wanted to pay the freight bill – the invoice would read:

A、A. FOB delivered

B、B. FOB seller’s factory – freight prepaid

C、C. FOB Vancouver

D、D. FOB sell’s factory

E、E. FOB buyer’s warehouse

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