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提问人：网友hhhh7126 发布时间：2022-01-07

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Although many brands of gasoline are sold on Haibei island, gasoline companies there get a

ll of the refined gasoline they sell from Haibei seaports only storage tank, which is always refilled with the same quality of gasoline. Therefore, the brands of gasoline for sale on Haibei may be different in name and price, bat they are identical in quality. The conclusion drawn above depends on which of the following assumptions？

A．Consumers are usually unaware of variations in the quality of the gasoline they buy unless those variations are announced by the gasoline companies.

B．When tankers make gasoline delivery at Haibei" s seaport , the storage tank an Hailed always receives the same quantity of gasoline as that in the preceding delivery.

C．There is a wide variation in the price at which the different brands of gasoline on Haibei are sold.

D．If any gasoline company on Haibei alters the quality of its gasoline before sale, the other gasoline companies also use methods before sale that result in the same change in the quality of their gasoline.

E．The gasoline storage tank on Haibei" s large enough to meet the needs of all of Haibei s different gasoline companies .

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更多“Although many brands of gasoline are sold on Haibei island, gasoline companies there get a”相关的问题

第1题

？Read the text below about product brands.？Choose the best word to fill each gap, from A,

？Read the text below about product brands.

？Choose the best word to fill each gap, from A, B, C or D on the opposite page.

？For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.

？There is an example at the beginning (0).

THE ROLE OF BRAND IMAGE

Although brand image is not the only rest why certain products are successful, it is an extremely important part of an overall marketing strategy. In fact, many manufacturers (19) such a high value on their brands that they employ legal experts to (20) them from misuse by imitators and counterfeit traders. In addition, companies (21) employees with handbooks which (22) how their logos should be used - for example the size and colour of graphics and suitable ways of displaying the product.

Originally the brand was little more than a graphic that helped people to (23) a particular product, but as advertising developed, it grew in (24) As the famous brands became (25) with quality in the minds of consumers, manufacturers found they could (26) top prices for these products in order to recover some of the heavy (27) of advertising. As firms realised their potential value, brands quickly became registered trade marks. Today, branding is widespread and is used to sell both products and services.

Most companies (28) to achieve 'multiple appeal' with their brands. This means that the brand appeals to people of different age groups and lifestyles. The problem for the brand manufacturer is how to keep old customers and at the same time to (29) new ones.

A powerful brand is good for sales, but first this has to be (30) and then maintained through a continuous (31) of image design and advertising. If multiple appeal (32) then regular evaluation of the brand will show this and should (33) in the product being redesigned or the advertising being changed.

(19)

A．present

B．place

C．settle

D．rest

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第2题

NEW TRENDS IN RETAILINGIn past years retailers in North America have sounded a consistent

NEW TRENDS IN RETAILING

In past years retailers in North America have sounded a consistent theme: Bigger is better. Superstores increased in number and spread rapidly, often at the expense of smaller, family-owned retail stores. Today these superstores are more than 50 percent larger than in the 1980's and can be over 30,000 square meters in size.

But small retail stores are now making a comeback. Many of the largest retailers have begun experimenting with small-store formats. Rather than operating the small stores as separate outlets, though, the companies are managing all the stores in an area together as a closely knit network. By distributing small outlets throughout an area, a retailer can guarantee that one of them will almost always be closer to a given shopper than the superstore at the edge of town. Moreover, small stores are often located within walking distance of public transportation, and, once inside, customers can easily find the products they are looking for.

One advantage of the big stores has been the variety of products they are able to carry because they are so large. One way that has been found to increase variety in small stores is to use electronic kiosks for online shopping. Although the number of products in the stores is small, there are enough actual items to inform. customers about the range and quality of products. Customers are then offered computer access to a Web site that provides the full product line.

With regard to costs, small stores that are managed as networks have become as inexpensive to operate as superstores. By combining the orders of these stores, for instance, retailers can take advantage of the full-truckload delivery price rather than incur the higher cost of partial truckload deliveries.

What is implied about the kind of stores preferred by customers in North America？

A．They have many products made by the same manufacturer.

B．They have many sales during the year.

C．They carry many different kinds of products.

D．They sell famous brands of electronics equipment.

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第3题

Many advertisers that Yelp help propel to the top of a list are local businesses that people never heard of and brands people are unfamiliar to.（)

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第4题

You will understand that ______ many brands of the same commodity competing ______ sale here, mercha

ndise is forced not only to give value but to be seen to give value.

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第5题

It is implied in the passage that Nike and Coca-cola ______A．should not become dominant br

It is implied in the passage that Nike and Coca-cola ______

A．should not become dominant brands

B．has been ignored by many people

C．cannot be compared with drugs

D．shouldn't have caused so much concern

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第6题

有些专家论证说市场上早餐麦片的品牌太多了。给出一个支持该观点的论证。给出一个反对该观点的论

证。

Some experts have argued that 100 many brands of breakfast cereal are on the market. Give an argument to support this view. Give an argument against it.

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第7题

Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands a

round the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling Britney Spears-led ad campaign to a bigger share, and has launched an audacious assault on Coke's long-held sponsorships. The cola fight-is heating up, and Pepsi is landing most of the punches.

Pepsi's share of the U. S. carbonated soft-drink market rose to 31.65% last year, Beverage Digest reports. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7%share -- but that's down four-tenths of a point. Both companies' flagship colas, which together account for 1 of 3 sodas sold in the U. S. , lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.

Pepsi Co. recently emharrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke's for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point" for consumers is local teams. He says the cost of the league sponsorship had escalated beyond its value. Beneath Coke's outward calm, executives are angry over the NFL loss. Now, some on Coke's board are said to be upset that Pepsi outdid Coke's management. This sets up a marketing brawl later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.

Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wall Street is the judge of who's winning, there's no contest. Pepsi shares are trading near the all-time high and have almost doubled during Coke's long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising experts. "There's nothing great going on ever there," says marketing consultant A1 Ries in Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi's image that it is for the young generation," and for companies that sell very similar sugar water, image is everything.

The passage is mainly about ______.

A．the successful strategies for the sugar water industry

B．the cola fight between Coke and Pepsi

C．the reasons for the decline of Coke

D．the importance of image in 15romotion plan

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第8题

The producers of instant （立即的)coffee found their product strongly resisted （抵制) in th

The producers of instant (立即的)coffee found their product strongly resisted (抵制) in the market places although their product has many advantages. Furthermore, the cost of the advertising of instant coffee was far higher than that of regular coffee. Efforts were made to find the cause of the consumers' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producer thought that there might be deeper reasons. This was proved by one of motivation(动机) research's classic studies, one often used in the trade.

Mason Haire, of the University of California, constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches(桃子) , and potatoes ,with the brands or amounts specified D. The seventh item, in fifth place on both lists, read "one pound Maxwell House coffee" on the list and" Nescafe' instant coffee" on the other. One list was given to each other in a group of fifty women, and the other list to those in the other group of the same size: The women were asked to study their list and then to describe, as far as they could, the kind of woman ("personality and character" ) who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was probably not a good wife. No one in the other group drew such a conclusion a- bout the housewife who intended to buy regular coffee.

In the opinion of instant coffee producers, ______.

A．people should buy regular coffee

B．regular coffee is superior to instant coffee

C．instant coffee should have a good market because of its obvious advantages

D．the advertising cost for regular coffee is very great

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第9题

A major aspect of many firms marketing strategies over the past decade have been the dev

elopment of new products.【M1】______ Consumer-product companies are launching nearly 30,000 new products each year, according to the research firm Marketing Intelligence Service(compared with only 2,689 in 1980). The market has become saturated new brands, which often lack any【M2】______ significant advantages that can be used as the base of an【M3】______ advertising campaign. Moreover, companies increasingly depend【M4】______ on sales promotion to encourage consumers to try these brands. Marketers are relying less on samples, coupons, rebates,【M5】______ premiums, and other innovatively promotional tools to achieve【M6】______ trial usage of their new brands and encourage repeat purchase. Promotions are also important in getting retailers to allocate some of their precious shelf space by new brands. The competition for【M7】______ shelf space for new products in stores is enormous. Supermarkets carry an average of 30,000 products(compared with 13,067 in 1982). Retailers favor of new brands with strong sales promotion【M8】______ support will bring in more customers and boost their sales and【M9】______ profits. Many retailers require special discounts or allowances from manufacturers just to handle a new product. These slotting fees or allowances, which are discussed later in the chapter, can make it expensive for a manufacture to introduce a new product.【M10】______

【M1】

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