题目内容
（请给出正确答案）
What does the advertisement state about Devlin boots？
A．They are comfortable.
B．They are durable.
C．They are affordable.
D．They are fashionable.
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An advert for a science fiction magazine is unusually explicit about this. In addition to the primary use value of the magazine, the reader is promised access to a wonderful universe through the product-access to other mysterious and tantalizing worlds and epochs, the realms of the imagination. When studying advertising, it is therefore unreasonable to expect readers to decipher adverts as factual statements about reality. Most adverts are just too meager in informative content and too rich in emotional suggestive detail to be read literally. If people read them literally, they would soon be forced to realize their error when the glamorous promises held out by the adverts didn't materialize.
The average consumer is not surprised that his purchase of the commodity does not redeem the promise of the advertisement, for this is what he is used to in life: The individual's pursuit of happiness and success is usually in vain. But the fantasy is his to keep; in his dream world he enjoys a "future endlessly deferred" .
The Estivalia advert company is quite explicit about the fact that advertising shows us not reality, but a fantasy; it does so by openly admitting the daydream but in a way which insists on the existence of a bridge linking daydream to reality—Estivalia, which is "for daydream believers", those who refuse to give up trying to make the hazy ideal of natural beauty and harmony come true.
If adverts function on the daydream level, it clearly becomes inadequate to merely condemn advertising for channeling readers' attention and desires towards unrealistic, paradisiacal (天堂似的) nowhere land. Advertising certainly does that, but in order for people to find it relevant, the Utopia(乌托邦)visualized in adverts must be linked to our surrounding reality by a causal connection.
The people in adverts are in most cases______.
A．glamorous
B．arrogant
C．obvious
D．sexy
听力原文： (Ring... ring... Sound of phone being picked up. )
M: Hello, Campus Daily, advertising department. This is Mark speaking.
F: Hi. I' m calling to place a couple of ads.
M: Sure. Under what classification？
F: Well, I want one in the" Roommate Wanted" section.
M: All fight. And how would you like that to read？
F: Ok, it should read Female roommate wanted for pleas-ant, sunny two, bedroom apartment on Eliiewood Avenue, three blocks from campus. Share rent and utilities. Available September 1. Call between 5 and 9 P.
M: and ask for Celilia.
M: Fine. And what about your other ad？
F: That one I'd like under "Merchandise for Sale," and I'd like it to read "Matching blue and white sofa and easy chair, excellent condition, $ 350 or best oiler. Call between 5 and 9 P. M. and ask for Cecilia." Did you get all that？
M: Uh-huh. You'll want your phone numbers on these, right？
F: Oh, sure. Thanks for reminding me——it's 555-6972.
M: And how long do you want these ads to run？
F: For a week, I suppose. How much would that be？
M: It's five dollars a week per line. Each of your ads will take up three lines, so that's $15 per ad .
Where does Mark work？
A．At a newspaper.
B．At an advertising agency.
C．At a furniture store.
D．At a real estate office.
A．How do you do; your phone number, please
B．How can I help; can I have your name, please
C．Any problem; what's your exercise item
D．Anything I can do for you; Are you a local resident
Nicola Walters has been taking part in experiments in Scotland to discover why humans gain and lose weight. Being locked in a small room called a &39;calorimeter&39; (执着量测量室) is one way to find out.
1. The signs above the two rooms read simply &39;Chamber One&39; and &39;Chamber Two&39;. These are the calorimeters: 4m by 2m white-walled rooms where human volunteers are locked up in the name of science. Outside these rooms another sign reads &39;Please do not enter-work in progress&39; and in front of the rooms advanced machinery registers every move the volunteers make. Each day, meals measured to the last gram are passed through a hole in the wall of the calorimeter to the resident volunteer.
2. Nicola Walters is one of twenty volunteers who, over the past eight months, have spent varying periods inside the calorimeter. Tall and slim, Nicola does not have a weight problem, but thought the strict diet might help with her training and fitness programme. A self-employed community dance worker, she was able to fit the experiment in around her work. She saw an advert for volunteers at her local gym and as she is interested in the whole area of diet and exercise, she thought she would help out.
3. The experiment on Nicola involved her spending one day on a fixed diet at home and the next in the room. This sequence was repeated four times over six weeks. She arrived at the calorimeter at 8:30 am on each of the four mornings and from then on everything she ate or drank was carefully measured. Her every move was noted too, her daily exercise routine timed to the last second. At regular intervals, after eating, she filled in forms about how hungry she felt and samples were taken for analysis.
4. The scientists help volunteers impose a kind of order on the long days they face in the room. The first time, I only took one video and a book, but it was OK because I watched TV the rest of the time, says Nicola. And twice a day she used the exercise bike. She pedaled (踩踏板) for half an hour, watched by researchers to make sure she didn&39;t go too fast:
5. It seems that some foods encourage you to eat more, while others satisfy you quickly. Volunteers are already showing that high-fat diets are less likely to make you feel full. Believing that they may now know what encourages people to overeat, the researchers are about to start testing a high-protein weight-loss diet. Volunteers are required and Nicola has signed up for further sessions.
Paragraph 1 ______
A What does the calorimeter look like inside？
B What program was designed for the experiment？
C What is a calorimeter？
D What is the first impression？
E How do the volunteers kill the time？
F Why did Nicola join in the experiments？
Paragraph 2 ______
A What does the calorimeter look like inside？B What program was designed for the experiment？C What is a calorimeter？D What is the first impression？E How do the volunteers kill the time？F Why did Nicola join in the experiments？
Paragraph 3 ______
A What does the calorimeter look like inside？B What program was designed for the experiment？C What is a calorimeter？D What is the first impression？E How do the volunteers kill the time？F Why did Nicola join in the experiments？
Paragraph 4 ______
A What does the calorimeter look like inside？B What program was designed for the experiment？C What is a calorimeter？D What is the first impression？E How do the volunteers kill the time？F Why did Nicola join in the experiments？
The machinery outside the calorimeters records everything ______.
A the volunteers doB because she does not have a weight problemC because the life there can be very boringD make people overeatE because she was her own bossF after passing a high-protein test
Nicola Walters had time for the experiments ______.
A the volunteers doB because she does not have a weight problemC because the life there can be very boringD make people overeatE because she was her own bossF after passing a high-protein test
Volunteers have to get prepared for the time in the calorimeter ______.
A the volunteers doB because she does not have a weight problemC because the life there can be very boringD make people overeatE because she was her own bossF after passing a high-protein test
The experiments show that high-fat diets ______.
A the volunteers doB because she does not have a weight problemC because the life there can be very boringD make people overeatE because she was her own bossF after passing a high-protein test
The Weight Experiment
1. Nicola Waiters has been taking part in experiments in Scotland to discover why humans gain and lose weight. Being locked in a small room called a "calorimeter" (热量测量室)is one way to find out. The signs above the two rooms read simply "Chamber One" and "Chamber Two", these are the calorimeters: 4m by 2m white-walled rooms where human volunteers are locked up in the name of science. Outside these rooms another sign reads, "Please do not enter-work in progress" and in front of the rooms advanced machinery registers(记录) every move the volunteers make. Each day, meals measured to the last gram are passed through a hole in the wall of the calorimeter to the resident volunteer.
2. Nicola Waiters is one of the twenty volunteers who, over the past eight months, have spent varying periods inside the calorimeter. Tall and slim, Nicola does not have a weight problem, but thought the strict diet might help her with training and fitness program. A self-employed community dance worker, she was able to fit the experiment in around her work. She saw an advert(广告)for volunteers at her gym and as she is interested in the whole area of diet and exercise, she thought she would help out.
3. The experiment on Nicola involved her spending one day on a fixed diet at home and the next in the room. This sequence(次序) was repeated four times over six weeks. She arrived at the calorimeter at 8 : 30 a. m. on each of the four mornings and from then on everything she ate or drank was carefully measured. Her every move was noted too, her daily exercise routine timed to the last second. At regular intervals, after eating, she filled in forms about how hungry she felt and samples were taken for analysis.
4. The scientists helped volunteers impose (确立)a kind of order on the long days they faced in the room. "The first time, I only took one video and a book. But it was OK, because I watched TV the rest of the time, "says Nicola. And twice a day she used the exercise bike. She pedaled(踩踏板) for half an hour, watched by researchers to make sure she didn't go too fast.
5. It seems that some foods encourage you to eat more, while others satisfy you quickly. Volunteers are already showing that high-fat diets are less likely to make you feel full. Believing that they may now know what encourages people to overeat, the researchers are about to start testing a high-protein weight-loss diet. Volunteers are required and Nicola has signed up for further sessions.
A. What does the calorimeter look like inside？
B. what program was designed for the experiments？
C. What is a calorimeter？
D. What was the first impression？
E. How did the volunteers kill the time？
F. Why did Nicola join in the experiments？
Paragraph 1______
Margherita says that her own musical tastes varied. But she doesn't pick her own music for her shows. The Capital computer selects the records in advance from a list approved by the station managers. "The station has a certain sound, and if we all picked our own music, it wouldn't sound like Capital," she says. "But for someone who likes music, this is a dream job. I get to go to concerts and meet the bands you can hear on my show. It's great to hear the 'behind the scenes' gossip."
Most people would expect that a presenter's most important qualities are a nice voice and huge amounts of confidence, but Marghertita say that basic maths is handy as well. "You have to make sure that you've got an eye on everything that's going on in the studio, but you've got to be able to add and subtract and think in minutes and seconds," she says. "You're dealing with timed records, and with announcements and commercials that are also timed precisely, and you have to be ready to switch to the news at exactly the right second. If you're going over to a live event, you need to be ready, for that on time, not a second earlier or later."
This isn't the sort of girl to let the rock 'n' roll lifestyle. go to her head. Even if she did her family would bring her down to earth. "When 1 started at Capital the only thing my brothers asked was whether they'd get free records," she remembers. "And my mum couldn't even find the station on her radio."
Margherita Taylor is very nice and very easy-going, but very much in control. She is so much a "Capital Radio girl" that you might think she is just doing a good job for the station's publicity, department, although you know what she's saying really comes from the heart. She smiles a lot, laughs a lot and is generally a great advert for Capital.
What does "that" (Par. 1, sentence 6) refer to？
A．The fame of the other presenters.
B．Margherita's fear of the other staff.
C．Self-important behaviour by the other presenters.
D．Bad treatment of Margherita by the other staff.
根据下列材料，请回答题
The Weight Experiment
Nicola Waiters has been taking part in experiments in Scotland to discover why humans gain and lose weight. Being locked in a small room called a"calorimeter" （热量测量室外） is one way to find out.
1 The signs above the two rooms read simply "Chamber One" and "Chamber Two". These are the calorimeters: 4m by 2m white-walled rooms where human volunteers are locked up in the name of science. Outside these rooms another sign reads" Please do not enter-work in progress" and in front of the rooms advanced machinery registers every" move the volunteers make. Each day， meals measured to the last gram are passed through a hole in the wall of the calorimeter to the resident volunteer.
2 Nicola Waiters is one of twenty volunteers who， over the past eight months， have spent varying periods inside the calorimeter. Tall and slim， Nicola does not have a weight problem， but thought the strict diet might help with her training and fitness program me. As a self-employed community dance worker， she was able to fit the experiment in around her work. She saw an advert for volunteers at her local gym and as she is interested in the whole area of diet and exercise， she thought she would help out.
3 The experiment on Nicola involved her spending one day on a fixed diet at home and the next in the room. This sequence was repeated four times over six weeks. She arrived at the calorimeter at 8:30 am on each of the four mornings and from then on everything she ate or drank was carefully measured. Her every move was noted too， her daily exercise routine， timed to the last second. At regular intervals， after eating， she filled in forms about how hungry she felt and samples were taken for analysis.
4 The scientists help volunteers impose a kind of order on the long days they face in the room. "The first time， I only took one video and a book， but it was OK because I watched TV the rest of the time，" says Nicola. And twice a day she used the exercise bike. She pedaled （踩踏板） for half an hour， watched by researchers to make sure she didn"t go too fast.
5 It seems that some foods encourage you to eat more， while others satisfy you quickly. Volunteers are already showing that high-fat diets are less likely to make you feel full. Believing that they may now know what encourages people to overeat， the researchers are about to start testing a high-protein weight-loss diet. Volunteers are required and Nicola has signed up for further sessions.
Paragraph 1 __________ 查看材料
A.What does the calorimeter look like inside？
B.What program was designed for the experiment？
C.What is a calorimeter？
D.What is the first impression？
E.How do the volunteers kill the time？
F.Why did Nicola join in the experiments？
The Weight Experiment
Nicola Walters has been taking part in experiments in Scotland to-discover why humans gain and lose weight．Being locked in a small room called a “calorimeter”(热量测量室)is one way to find out．
1．The signs above the two rooms read simply "Chamber One" and "Chamber Two"．
These are the calorimeters: 4m by 2m white-walled rooms where human volunteers are
locked up in the name of science．Outside these rooms another sign reads, "Please do not enter-work in progress" and in front of the rooms advanced machinery registers(记录)every move the volunteers make．Each day, meals measured to the last gram are passed through a hole in the wall of the calorimeter to the resident volunteer．
2．Nicola Walters is one of the twenty volunteers who, over the past eight months, have spent varying periods inside the calorimeter．Tall and slim, Nicola does not have a weight problem, but thought the strict diet might help with her training and fitness program．A self-employed community dance worker, she was able to fit the experiment in around her work．She saw an advert(广告) for volunteers at her gym and as she is interested in the whole area of diet and exercise, she thought she would help out．
3．Theexperiment on Nicola involved her spending one day on a fixed diet at home and the next in the room．This sequence(次序)was repeated four times over six weeks．She arrived at the calorimeter at 8:30 a．m．on each of the four mornings and from then on everything she ate or drank was carefully measured．Her every move was noted too, her daily exercise routine timed to the last second．At regular intervals, after eating, she filled in forms about how hungry she felt and samples were taken for analysis．
4．The scientists help volunteers impose(确立)a kind of order on the long days they face in the room．"The first time, I only took one video and a book, but it was OK because I watched TV the rest of the time," says Nicola．And twice a day she used the exercise bike．She pedaled(踩踏板)for half an hour, watched by researchers to make sure she didn’t go too fast．
5．It seems that some foods encourage you to eat more, while others satisfy you quickly．Volunteers are already showing that high-fat diets are less likely to make you feel full．Believing that they may now know what encourages, people to overeat, the researchers are about to start testing a high-protein weight-loss diet．Volunteers are required and Nicola has signed up for further sessions．
A．What does the calorimeter look like inside？
B．What program was designed for the experi ments？
C．What iS a calorimeter？
D．What is the first impression？
E．HOW do the volunteers kill the time？
F Whv did Nicola ioin in thP exDeriments
第 23 题 Paragraph 1_____
根据材料，回答题。
The Weight Experiment
Nicola Walters has been taking part in experiments in Scotland to discover why humans gain
and lose weight. Being locked in a small room called a" calorimeter"（热量测量室）s one way to find out.
1 The signs above the two rooms read simply "Chamber One" and "Chamber Two". These are the calorimeters: 4m by 2m white-walled rooms where human volunteers are locked up in the name of science. Outside these rooms another sign reads" Please do not enter——work in progress" and in front of the rooms advanced machinery registers every move the volunteers make. Each day， meals measured to the last gram are passed through a hole in the wall of the calorimeter to the resident volunteer.
2 Nicola Waiters is one of twenty volunteers who， over the past eight months， have spent varying periods inside the calorimeter. Tall and slim， Nicola does not have a weight problem， but thought the strict diet might help With her training and fitness programme. As a self-employed community dance worker， she was able to fit the experiment in around her work. She saw an advert for volunteers at her local gym and as she is interested in the whole area of diet and exercise， she thought she would help out.
3 The experiment on Nicola involved her"spending one day on a fixed diet at home and the next in the room. This sequence was repeated four times over six weeks. She arrived at the calorimeter at 8:30 am on each of the four mornings and from then on. everything she ate or drank was carefully measured. Her every move was noted too， her daily exercise routine， timed to the last second.
At regular intervals， after eating， she filled in forms about how hungry she felt and samples were taken for analysts.
4 The scientists help volunteers impose a kind of order on the long days they face in the room."The first time， I only took one video and a book， but it was OK because I watched TV the rest of the time，" says Nicola. And twice a day she used the exercise bike. She pedaled （踩踏板）
for half an hour， watched by researchers to make sure she didn"t go too fast.
5 It seems that some foods encourage you to eat more， while others satisfy you quickly. Volunteers are already showing that high-fat diets are less likely to make you feel full. Believing that they may now know what encourages people to overeat， the researchers are about to start testing a high-protein weight-loss diet. Volunteers are required and Nicola has signed up for further sessions.
Paragraph 1 查看材料
A.What does the calorimeter look like inside？
B.What program was designed for the experiment？
C.What is a calorimeter？
D.What is the first impression？
E.How do the volunteers kill the time？
F.Why did Nicola join in the experiments？
The Weight Experiment
Nicola Waiters has been taking part in experiments in Scotland to discover why humans gain and lose weight. Being locked in a small room called a "calorimeter"(热量测量室) is one way to find out.
1．The signs above the two rooms read simply "Chamber One" and "Chamber Two".These are the calorimeters: 4m by 2m white--walled rooms where human volunteers are locked up in the name of science. Outside these rooms another sign reads "Please do not enter - work in progress" and in front of the rooms advanced machinery registers every move the volunteers make. Each day, meals measured to the last gram are passed through a hole in the wall of the calorimeter to the resident volunteer.
2．Nicola Waiters is one of twenty volunteers who, over the past eight months, have spent varying periods inside the calorimeter. Tall and slim, Nicola does not have a weight problem, but thought the strict diet might help with her training and fitness programme. A self-employed community dance worker, she was able to fit the experiment in around her work. She saw an advert for volunteers at her local gym and as she is interested in the whole area of diet and exercise, she thought she would help out.
3．The experiment on Nicola involved her spending one day on a fixed diet at home and the next in the room. This sequence was repeated four times over six weeks. She arrived at the calorimeter at 8:30 am on each of the four mornings and from then on everything she ate or drank was carefully measureD．Her every move was noted too, her daily exercise routine timed to the last seconD．At regular intervals, after eating, she filled in forms about how hungry she felt and samples were taken for analysis.
4．The scientists help volunteers impose a kind of order on the long days they face in the room. "The first time, I only took one video and a book, but it was OK because I watched TV the rest of the time," says NicolA．And twice-a day she used the exercise bike.She pedaled (踩踏板)for half an hour, watched by researchers to make sure she didn't go too fast.
5．It seems that some foods encourage you to eat more, while others satisfy you quickly. Volunteers are already showing that high-fat diets are less likely to make you feel full. Believing that they may now know what encourages people to overeat, the researchers are about to start testing a high-protein weight-loss diet. Volunteers are required and Nicola has signed up for further sessions.
第 23 题 Paragraph 1_______________
W: Yes, and I'm still not sure about it.
M: Well, I guess we'd advertise the position internally as we always do.
W: But if we advertised the job internally, [5] we'd have the same old problems--not enough applicants and lots of internal political problems. Couldn't we advertise the job outside the company for once？
M: Well, I suppose we could. But if we did, a lot of people wouldn't be very happy about it.
W: But even if we promoted one of our own people, the other internal applicants wouldn't be happy any- way. So what's the difference？ Why couldn't we just advertise it in the national papers？
M: But it's company policy. You know that. We always advertise internally first.
W: Yes, I know. But why can't we try something different for a change？ [5] If we took someone on from out- side the company we'd bring some new ideas into the department. It's what we need.
M: Look. [6] why don't we .just advertise it internally as we always do, right？ That'll keep everyone happy and then, after a couple of weeks, we can put an advert in the paper as well. What do you say？
W: Oh, all right. But I'm not going to do the interviews.
What is the opening concerned in the conversation？
A．Interviewing an assistant.
B．Applying for the post of assistant.
C．Recruiting an assistant.
D．Training to be an assistant
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