You could say on the court, these are the best days in the history of NBA. So why isn't th
e world singing the praise of the NBA？ Why isn't today's NBA outperforming the NFL, NASCAR, and Major League of Baseball (MLB), all of which have been rocked by scandals large and small over the last few years？ Simple because today's NBA scares the white people.
The NBA stands at the dead-center intersection of two rampant social dynamics: the ascendancy of hip-hop culture and 21st-century marketing's sworn duty to easily definable demographic group. Break yourself into generalized demographic qualities: gender, age, race, economic class. There is full range of music, TV shows, movies, and website explicitly designed to keep you warm and toasty in your comfort zone, free from sharp edges.
The NBA as it stands today has plenty of sharp edges and has a serious image problem; more than any other sports. For years, whites make up a majority of fan base, blacks make up a majority of players. And those players have benefited from ever-upward-spiraling paychecks, they've exercised their influence' to shape the sight of the game around them in their own image.
But the NBA is still all about improvisation, artistry, jazz, poetry on the way to and above the rim. And while we appreciated the artistry in and of itself, the fact that we can't do it puts many fans at some kind small, but measurable emotional distance from the game. For the white audience, the skill divide one thing. There always been players that could do things the rest of us couldn't. What's freaking white Americans out is the way NBA is embracing every element' of hip-hop culture—the music, the fashion, the attitude, everything...
Many events, stories hurt NBA, cementing its lawless-blacks image in observers' minds. Referring to the word "thug", that's operative in short-handing the new NBA culture, as many observers noted. "Thug" was so-opted by black culture sometime during the Tupac Era. When people slag NBA' players as "thug", it's good bet they're not taking about Adam Morris or J.J. Redic. It's absolutely a racial tag.
The NBA, more than any other sports entity, has potential to be a bridge between cultures, a way to bring both sides together in cheering some best athletes of any color. It's already produced Jordan, the most widely known athlete in history, and it's gaining ground fast on soccer as the world's best known sport. But it's fragile indeed, with fans in colors viewing basketball as a zero-sum game, where every stereotypically black or white culture apparently forces out it's ethic opposite. But with serious image problems, another slat falls out of the bridge. And it's not hard to imagine a time when nobody will be interested in crossing over.
Why isn't the world singing the praise of the NBA？
A．NFL, NASCAR, MLB are better than NBA.
B．Because of the racialism in NBA.
C．The NBA today has a serious image problem.
D．White people don't like NBA games.
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