题目内容
（请给出正确答案）
Advertising is a composed non-personal communication of information, paid for by identified sponsors.()
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A CIP System: Internal Telephone Systems
B Bertix pie: Top-of-the-Range Portable Computers
C Aurora Ltd: Hands-Free Mobile Phones for Vehicles
D FastCo Ltd: Distribution Services
E Tops Recruitment Agency: Specialists in Management
F HTML Ltd: Website Marketing and Internet Advertising
G Journey. com: Travel Agency for the Business Executive
H FTA: Finance for Training
Sally Green imports computer hardware and needs a company to transport it from the port to her chain of stores.
Where would this talk most likely take place？
A．On a TV advertising program
B．At an international business conference
C．On a TV talk show
D．At an awards ceremony
One prediction shows that 55 percent of advertising by volume will be carried on the Internet【22】2005. Consumers will have control and choice of communication; they will also have control over【23】advertisements they watch, and how. "But that will only【24】to the information enabled", says Carlin. "There'll be an upstairs-downstairs schism... The widening【25】between the information enabled and information disenabled is going to be a greater social problem【26】any seeming social problem we've ever had in the past,【27】racial and【28】problems."
Look at what is already happening, Carlin says.【29】in Manhattan, he can choose the way he receives his daily news. He can open his front door and pick up his own personal copy of the New York Times. He can【30】the radio station of the New York Times, and listen to the same news. "Or I can simply click into www. newyorktimes. com on the Internet and get the print【31】; or hear the audio files or see the video【32】the New York Times stringers have supplied, through my computer. It's the same news, but I choose the media modality."
The revolution goes【33】. Carlin's computer can currently stream videos to him at 22 frames per second,【34】the picture big enough to occupy one-quarter to one third of the monitor screen. "Six months from now, I guarantee it, I will be able to【35】a full-screen video at 30 frames per second. That means I'll be watching television, but I'll be getting it【36】a telephone connection." McCann Detroit, says Carlin,【37】the world's first video ad, in early 1997, on Pointcast. com is a free news and information service, "fully【38】by advertising". It was【39】in early 1996 and has 2.1 million subscribers in the U.S.. Pointcast. com uses a special software program to work out【40】ads a person might be interested in, by monitoring their selection of news and information on the Net. "I do a lot of technology and marketing work," says Carlin. "Because of that, the computer program thinks I'm rich. It sends me stockbroker ads and technology ads."
(21)
A．large
B．largest
C．larger
D．the largest
The research was based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon, com, AOL-Time Warner, BN.com, eBay, Monster.com and Yahoo. Current, former and potential customers were asked to describe their ideal e-commerce company vis- avis a subset of the top e-commerce companies.
Of the five attributes customers use to evaluate e-commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer's online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity (18 percent), Strategic Direction (17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer's decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today's top e-commerce companies are clearly meeting their expectations-- a key to their success. Based on this response, the study suggests that companies should continue, or even increase, their investments in traditional advertising campaigns.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Bricks Interaction. The research shows Amazon's value here is essentially the equivalent of a retail storefront, something that customers don't see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What's more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company's aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financial security, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble.com enjoy a high ranking on perceived financial security.
"This shows us why so many recent activities and acquisitions have been taking place in e-commerce," said Miller-Williams CEO, Gary A. Williams." Their revenues and profits are stabilizing and becoming more predictable so they make nice merger or alliance candidates. E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space."
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company's brand. Key groups of e-commerce users have been resistant to this form. of advertising, so use of it may have an impact on the customer's decision to purchase from a site or not.
The thing that most e-commerce customers are concerned about is ______.
B．their own online experience
C．brand performance
D．their decision to purchase
E．percentage of the issues
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and innovative ads. The battle for the National Football League's ultimate prize attracts more viewers than anything else on American television and provides a "symbolic pulsetaking" for the advertising industry every February, says John Frelinghuysen, an analyst at Bain and Company, a consultancy. But this year the patient is in poor health. All the advertising slots(广告摊位) for the 2008 Super Bowl had been sold by the end of November 2007, despite the $ 2.6 million price of each. For 2009 the price has risen to $ 3 million, but at least, ten slots (out of 67) are still looking for a buyer.
General Motors, which ran 11 ads on Super Bowl Sunday in February 2008, has already said that it will not run any in 2009. America's two other big carmakers, Ford and Chrysler, are likely to follow suit. Tellingly, Monster com, an online job-search company, said recently that it was buying a slot. Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009's Super Bowl will reflect a country in recession and indicate a hard year for the advertising industry.
Most forecasts for next year say that ad spending in America will decline by 5% or more. Much depends on the fate of the automotive industry: carmakers and dealers normally spend around $ 20 billion a year on advertising, but Chrysler and Ford scaled back their expenditure by more than 30% in the first nine months of 2008, and are expected to make further cuts in 2009 as they struggle for survival.
The car industry's situation will hurt all media, but especially television. Analysts at BMO Capital Markets predict that total spending on television ads will fall by almost 9% next year. Only newspapers, where a decline of 12% is expected, are forecast to fare worse. Carmakers have already shifted some of their advertising spending to the Internet, and are likely to go further in 2009. Car ads make up 25% of advertising revenues for local television channels, and carmakers have been among the most consistent buyers of high-priced ads on national television.
So far local stations have been most affected by falling spending oil advertising. National stations have been safer, because they operate on longer-term contracts with advertisers. But in the New Year they will also feel the chill, as companies fail to renew their contracts. Television, which has remained strong as print media have lost advertising dollars and readers to the Internet, could enter a decline of its own. "Next on the list is TV stations," says Anthony Diclemente, a media analyst at Barclays Capital.
Why does the author give the example of Super Bowl？
A．Because it is the most popular football games in America.
B．Because it shows advertisers' enthusiasm in running slots has dropped.
C．Because it is an event that attracts the attention of advertisers.
D．Because it will be right on in America in 2009.
Online Price Wars
E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience according to a research based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon. com, AOL-Time Warner, and Yahoo. What's really important to customers is brand performance.
Current, former and potential customers were asked to describe their ideal e-commerce company vis-a- vis a subset of the top e-commerce companies. Of the five functional attributes customers use to evaluate e- commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer's online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity (18 percent), Strategic Direction (17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer's decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today's top e- commerce companies are clearly meeting their expectations -- a key to their success.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Clicks Interaction. The research shows Amazon's value here is essentially the equivalent of a retail storefront, something that customers don't see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What's more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company's aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financials ecurity, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble. com enjoy a high ranking on perceived financial security.
E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space.
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company's brand.
The thing that most e-commerce customers are concerned about is ______
A．their own online experience
B．brand performance
C．their decision to purchase
D．percentage of the issues
Fire Charger Exporting Co., Ltd
Date: December 30th, 2009
Present; Dr. Bruce Smith(Chair), Owen Katter, Carl Brown, Leo Black, and Angel Clinton
Apologies for absence; Susan Tim
The year end sales meeting of Fire Charger Exporting Co., Ltd was held at the Meeting Room 302, 2 : 00 p. m., December 30th, 2009. The meeting was called to order and presided over by Dr. Bruce Smith, president.
Old business
None
Sales manager's report
Owen Katter, Sales Manager, reported the year-end sale of 100, 000 items, 12, 400 out of the planned amount. Total revenue was $280, 000.
Staff report
Carl Brown presented the report of the marketing expenditure. A trial advertising was to be released on January 26th, 2010.
New business
It was moved by Leo Black, seconded by Angel Clinton, that about $ 3, 000 be spent on the promotional efforts on the target market located in Argentina.
Adjournment
The meeting was adjourned at 4: 00 p. m.
Eagles Samuel
Secretary
Subject: minute of the year-end sales meeting
From: eaglessamuel@toney. com
To: susantim@ree201. com
Dear Susan,
How are you feeling now？ I am so sorry to hear that you have got the flu and sick in bed. I hope you can be well soon.
We held the year-end sales meeting Friday, I mean yesterday. All the rest managers have come to the meeting. You can read the minutes about the meeting in the attachment. I guess you might be interested in it. So I arranged it on last night, and e-mail you as soon as I can. I hope you can read it and know some information of the meeting.
We have delayed your department report on the new employers' plan because of your health problem, so we hope you can be well and come to work soon.
Best wishes.
Yours,
Eagles Samuel
How long did the year-end sales meeting last？
A．2 hours
B．3 hours
C．1 hour
D．1/2 hour
The Business Software Alliance, a software industry trade association, estimates that there are 840 000 Internet sites selling illegal software as genuine product. Many consumers Who acquire software over the Internet never receive the programs they paid for. Others are not able to get their money back if they discover that the software they acquired is counterfeit. Disreputable Internet businesses often quickly vanish, leaving behind hundreds of dissatisfied consumers.
The ease of creating a Website and then advertising and distributing software through the Internet has increased sales of pirated software passed off by seemingly legitimate businesses. Plus, the explosive growth of e-commerce, combined with anonymity (匿名) and unlimited volume, have made it even easier for criminals to sell counterfeit (伪造的) software online.
Illegal online businesses often have professional-looking Internet sites that could fool even the smartest consumer. Distinguishing counterfeit software on the Internet is understandably difficult because consumers can't visually examine the product for physical Warnings on the hard ware, or see the person from whom they're buying.
Pirated software can often contain viruses with the potential to damage both individual com puters or entire networks. Viruses can and do cause data loss, which would be devastating to most companies. When using unlicensed software, you are not eligible for technical support from the software publisher. If you have a technical issue in need of resolution, oftentimes a work stopping issue, you are out of luck. In addition, product upgrades (升级)—less expensive up grades of existing products—are not available to you.
Based on Business Software Alliance estimates, the current loss of jobs, wages, and critical investments in software and technology innovation worldwide due to piracy so far this year is estimated at: ＄11 326 675 282.
"Software piracy continues unabated (不减弱的), robbing the industry of thousands of jobs, billions in wages, tax revenues and critical investments in new technologies," according to Robert Holleyman, president and CEO, Business Software Alliance.
Internet piracy is defined as______.
A．selling pirated books over the Internet
B．stealing information from other Websites
C．copying or selling unauthorized software over the Internet
D．advertising and selling counterfeit products over the Internet
Like millions of others, economists from circles of academia and public policy spend hours each day writing for nothing. The concept seems at odds with the notion of economists as intellectual instruments trained in the maximisation of utility or profit. Yet the demand is there: some of their blogs get thousands of visitors daily, often from people at influential institutions like the IMF and the Federal Reserve. One of the most active "econobloggers" is Brad DeLong, of the University of California, Berkeley, whose site, delong, typepad, com,, features a morning-coffee videocast and an afiernoon-tea audiocast in which he holds forth on a spread of topics from the Treasury to Trotsky.
So why do it？ "It's a place in the intellectual influence game," Mr. DeLong replies (by e-mail, naturally). For prominent economists, that place can come with a price. Time spent on the Internet could otherwise be spent on traditional publishing or collecting consulting fees. Mr. DeLong caps his blogging at 90 minutes a day. His only blog revenue comes from selling advertising links to help cover the cost of his servers, which handle more than 20,000 visitors daily.
Gary Becket, a Nobel-prize winning economist, and Richard Posner, a federal circuit judge and law professor, began a joint blog in 2004. The pair, colleagues at the University of Chicago, believed that their site, becker-posner-blog, com, would permit "instantaneous pooling (and hence correction, refinement, and amplification) of the ideas and opinions, facts and images, reportage and scholarship, generated by bloggers." The practice began as an educational tool for Greg Mankiw, a professor of economics at Harvard and a former chairman of George Bush's Council of Economic Advisers. His site, gregmankiw, blogspot, com, started as a group e-mail sent to students, with commentary on articles and new ideas. But the market for his musings grew beyond the classroom, and a blog was the solution. "It's a natural extension of my day job—to engage in intellectual discourse about economics," Mr. Mankiw says.
With professors spending so much time blogging for no payment, universities might wonder whether this detracts from their value. Although there is no evidence of a direct link between blogging and publishing productivity, a new study by E. Hah Kim and Adair Morse, of the University of Michigan, and Luigi Zingales, of the University of Chicago, shows that the Internet's ability to spread knowledge beyond university classrooms has diminished the competitive edge that elite schools once held.
Top universities once benefited from having clusters of star professors. The study showed that during the 1970s, an economics professor from a random university, outside the top 25 programmes, would double his research productivity by moving to Harvard. The strong relationship between individual output and that of one's colleagues weakened in the 1980s, and vanished by the end of the 1990s.
The faster flow of information and the waning importance of location—which blogs exemplify—have made it easier for economists from any university to have access to the best brains in their field. That anyone with an internet connection can sit in on a virtual lecture from Mr. DeLong means that his ideas move freely beyond the boundaries of Berkeley, creating a welfare gain for professors and the public.
Universities can also benefit in this part of the equation.
Cyber Security
网络安全
Hide your Identity
Before you venture online, keep the following facts in mind:
· Someone on the Net can make money by selling your personal data.
· Every time you go online, you give someone new information—however small a piece it may be—about your preferences.
· Some data collectors are not content to wait for you to come to them and may try to trick or steal more information from you.
We can call these the Basic Rules of Personal Information, and they hold true for everyone who uses the Internet, from your Uncle Sid to Larry Ellison.[1]Your good name and every iota of data about you are for sale. Since you're not getting a cut of the profits (at least, most people aren't),[2]it's best to keep your private information to yourself. After all, once it's out of your hands, you have no control over who gets it and how they use it.
Protect your IP Address
Like the number and street name of your real-world address, a computer's IP address[3]tells others where and how to find the computer online. This identifier is composed of four numbers, each between 0 and 255, separated by periods (for example, 123. 123. 23. 2). Every Web site and electronic device connected to the Internet must possess a unique IP address; that is, no two devices can have the same IP address at the same time.
If spammers or hackers manage to get your IP address, they can assault your PC with viruses or even hack directly into it to steal your personal data. You can put up dedicated hardware or software firewalls and install antivirus programs on every node in your network, but, given enough time and resources, a determined hacker can break into almost any computer.
You should guard your IP address as carefully as you would guard your full name and street address. Neither your browser nor Windows itself allows you to hide your IP address from the outside world, but some third-party software takes care of this problem. Freedom,[4]from Zero-Knowledge Systems, masks your true IP address from the real world by routing all your Internet data through the Zero-Knowledge network. This program can stump even Web bugs.
If you use a dial-up connection, you're less at risk because your IP address changes with every session. But if you have an always-on connection, such as DSL or cable, you probably have a static or unchanging IP address. A static IP can leave you vulnerable to repeated scans and attacks. On the other hand, if you get a different IP address each time you connect to the Internet—a dynamic IP address—you can present a moving target for the hackers. If you' re privacy conscious, ask your ISP[5]for a dynamic IP address. Intruders will have a much harder time finding your computer time and time again if your address isn't constant.
Cookies Keep Track
But Web sites also use other technologies to track you down and trace your movement online. Cookies are small data files that the Web sites you visit can store in your browser's cookie file to track your path across the Web or record your user preferences. Most cookies have useful purposes. For example, if you register to view a specific Web site (such as the New York Times on the Web), the site can plant a cookie on your computer so that, thereafter, you won't need to enter your username and password to access the site. There are two kinds of cookies, persistent cookies, which remain on your computer even if you shut it down, and per-session cookies, which are often used to store the contents of a shopping cart and won't be saved once you power off your PC.
The threat cookies present isn't from the depth of the information they can reveal; cookies don't permit hackers' unfettered access to your private files, for instance. The threat is a small but long-term erosion of your privacy. Most sites record cookies every time you click a new link within the site and can later find out which pages you read and how long you lingered. Such information may be very useful to marketers who mine it for details on your habits and likes or dislikes. Over time, these minute data fragments can help companies build a profile of you, which they could sell to yet more aggressive marketers.
Bugs Do it Better
If you delete the cookies regularly or configure your browser not to accept them, snoopy sites can't collect enough data to profile you. That's why some companies use Web bugs as a user-tracking backup if cookies don't work. Here's how Web bugs work: these tiny graphics, sometimes just a pixel high and a pixel wide, are the same color as a Web page's background. Any time you visit a site, the site must have your IP address before it can load any Web graphic file (including a Web bug), and, with your IP address in hand, the machine that hosts the Web bug can log your address for the duration of your session.[6]Even with cookies blocked, bugs let sites track users surreptitiously. In many cases, the tracking may be benign—a site monitoring how popular a particular page is—but it isn't always just the site that uses a Web bug. Commercial sites with banner ads have discovered that ad banner companies themselves, such as DoubleCliek,[7]may use Web bugs to track the traffic on the sites that host their ads. So Web bugs can open you up to unwanted profiling, and (if the Web bug loads after a user fills in a Web order form, for example) possible junk mailing.
Stop Hostile Apps
Cookies aren't inherently malicious, but the ubiquitous little files inhabit your hard drive (if you use Internet Explorer, for instance, the cookies reside inside your C:\ Windows\Cookies folder) and identify you via a string of numbers and letters (called a unique identifier) to the Web site or company that placed the cookie there. For instance, companies such as DoubleClick, Adbureau. net,[8]or Link Exchange[9]that provide advertising to Web sites can plant a cookie on your hard drive when you are reading one site (for example, Amazon. com[10]) and then read that same cookie when you surf to a different DoubleClick-served site (for instance, CNN. com[11]). That's how the company tracks you across multiple sites.
Take a Bite out of Cookies
Fortunately, your browser makes it easy to disable cookies: in Internet Explorer 5. x,[12]click Tools ＞ Internet Options, then choose the Security tab. Click the Earth icon labeled Internet, then click the Custom Level button near the bottom of the window. In the Security Settings window that opens, scroll down to the section labeled Cookies. To keep your browser from automatically planting cookies on your PC, select the Disable or Prompt option next to "Allow cookies that are stored on your computer" (in other words, the persistent cookies we mentioned earlier). It's generally OK to leave the per-session cookies enabled; these are the cookies that remember what's in your shopping cart when you use a Web store.
In Netscape, click Edit ＞ Preferences and select the Advanced item in the left pane. Here, you can opt to block all cookies or to decide on a site-by-site basis. We recommend that you pick the second option and allow your browser to use cookies for some sites. That way, you can exercise a measure of control over your information and still take advantage of the cookie conveniences. If you're truly paranoid, however, you may want to disable all cookies even if it prevents you from, say, shopping efficiently online.
If you're curious about how many sites set cookies, check the "Warn me before accepting a cookie" box, and Navigator will pop up a dialog box each time a site tries to set a cookie. (Internet Explorer still lacks such an option. ) We recommend that you try this for only a short time; the sheer volume of cookie request dialogs will likely drive you crazy.
Be Selective
Simply disabling cookies may not work for you, however. Internet Explorer doesn't let you block cookies sent to advertising companies while permitting cookies from the site you're visiting; it's all or nothing. Blocking all cookies eliminates the timesaving benefit of user preferences on free customizable news sites such as My Yahoo. If you use IE and want to pick and choose which sites are allowed to plant cookies on your hard drive, try the handy freeware CookieWall[13]from AnalogX. CookieWall runs in your System Tray, silently monitoring your Internet Explorer cookie file every minute or so and allowing you to pick and choose which cookies to permit. When the program encounters a cookie that it hasn't seen before, a dialog box pops up to ask you what to do with cookies from this site—handy if, say, you register to use My Yahoo and don't want to have to enter your username every time you load the page.
Connection Protection
If you use a high-speed connection such as DSL or cable, consider downloading ZoneAlarm,[14]CNET's[15]favorite free personal firewall. Firewalls not only keep hostile apps from entering your PC from the outside, they also block hidden or unknown software on your PC (the sort a virus could install) from connecting to the Internet without your knowledge and giving away your valuable information.
To find out how secure your connection is, go to Steve Gibson's Shields Up[16]site and get a free test of your security. Shields Up performs many of the same tests hackers use to probe your computer for vulnerabilities and provides you with a summary assessment of your PC's security and what you need to do (if anything) to make yourself less vulnerable. Gibson's scan can tell you if the back door program is running but not if it has been (or is being) used. But a little information goes a long way. If you know the Trojan is there, you can work to get rid of it.
Notes
[1]from your Uncle Sid to Larry Ellison其中Uncle Sid和Larry Ellison均为虚构人物，泛指任何人，类似中文“从张三到赵六”。
[2]Since you're not getting a cut of the profits...既然你分不到一点利润……。
[3] IP address(lnternet Protocol网际协议)网址。
[4] Freedom是Zero-Knowledge软件公司推出的防火墙，该公司主要为那些希望保护消费者隐私的网站设计反黑客软件，系列产品有Freedom Internet Security, Freedom Anti-Virus, Freedom Firewall, Freedom Parental Control, Freedom WebSecure。网址：www. zeroknowledge. com.
[5] ISP(lnternet Service Provider)国际互联网服务提供商，也叫IAPs (Internet Access Providers)。
[6] ...for the duration of your session. 在你上网期间。
[7] DoubleClick是一家美国网络条幅广告公司(Banner advertising company)，主营在线广告、电子邮件式市场营销。网址：www. doubleclick. com。
[8] Adbureau. net一家网络条幅广告公司。
[9] LinkExchnage微软公司下属的一家条幅广告公司，主要从事销售与市场营销。网址：www. linkexchange. com.
[10] Amazon. com 一家网络图书营销公司。
[11] CNN. com美国著名的有线电视网.CNN(美国有线电视网)的网站。
[12] Internet Explorer(简称IE)与Netscape及Navigator是目前使用最广泛的三大浏览器。
[13] CookieWall是AnalogX公司推出的个人防火墙。网址：www. analogx. com。
[14] ZoneAlarm是美国Zone Labs公司推出的免费个人防火墙，该软件以其独特的动态性能曾获得美国最佳防火墙奖。网址：www. zonelabs. com。
[15] CNET是一家专门介绍并从事在线营销业务的网站，它所经营的产品包括软件、硬件以及相关的电子产品。网址：www. CNET. com。
[16] Shields Up是Gibson Research Corporation(GRC)公司推出的个人电脑反黑客软件。网址：www. grc. coma
New Light in Internet Service
A new internet service
Looking for "The Fugitive？" Didn't get enough "Eight Is Enough？" Would you like to "Welcome Back, Kotter" one more time？
Warner Brothers is preparing a major new Internet service that will let fans watch full episodes from more than 100 old television series. The service, called In2TV, will be free, supported by advertising, and will start early next year. More than 4 800 episodes will be made available online in the first year.
The benefit of the new technology
The move will give Warner a way to reap new advertising revenue from a huge trove of old programming that is not widely syndicated.
Programs on In2TV will have one to two minutes of commercials for each half-hour episode, compared with eight minutes in a standard broadcast. The Internet commercials cannot be skipped.
America Online, which is making a broad push into Internet video, will distribute the service on its Web portal. Both it and Warner Brothers are Time Warner units. An enhanced version of the service will use peer-to-peer file-sharing technol0gy to get the video data to viewers.
Warner, with 800 television programs in its library, says it is the largest TV syndicator. It wants to use the Internet to reach viewers rather than depend on the whims of cable networks and local TV stations, said Eric Frankel, the president of Warner Brothers' domestic cable distribution division.
"We looked at the rise of broadband on Internet and said, 'Let's try to be the first to create a network that opens a new window of distribution for us rather than having to go hat in hand to a USA or a Nick at Night or a TBS,'" Mr. Frankel said.
Warner's offering comes at a time when television producers and networks are exploring new ways to use digital technology to distribute programs.
The Competition among different distributors
Many of the recent moves include charging viewers for current programs. ABC has started selling episodes of some programs to download to Apple Pods for ＄1.99. And NBC and CBS announced last week that they would sell reruns of their top new shows for 99 cents an episode through video-on-demand services. CBS is working with Comcast and NBC with DirecTV. The CBS programs to be sold on Comcast include commercials, but viewers can skip them. The NBC programs on DirecTV and the ABC programs from Apple have no commercials.
Of the media companies' new experiments, Peter Storck, president of the Points North Group, a research firm, remarked, "They are saying let's take the plunge, put the content out there, and figure out how to monetize it." Programs on In2TV will range from recently canceled series like "La Femme Nikita' to vintage shows like "Maverick" from the early 1960's . Other series that will be available include "Chico and the Man," "Wonder Woman" and "Babylon 5."
"The company will offer a changing selection of several hundred episodes each month, rather than providing continuous access to all the episodes in a series," Mr. Frankel said, "so as not to cannibalize (拆分) potential DVD sales of old TV shows."
"And in the future, when Warner negotiates with cable networks to syndicate popular programs," Mr. Frankel-said, "the price will be higher if the network wants it kept off the Internet."
For AOL, the In2TV deal is part of a broad strategy to create a range of video offerings to attract people to its free AOL. com portal. It already offers some video news and sports programs from CBS News, ABC and CNN.
At the same time, it is creating programming aimed at women and young people, including an online reality series called "The Biz," giving contestants the chance to become a music producer, in conjunction with the Warner Music Group (which is no longer owned by Time Warner).
Next month AOL
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