![](https://lstatic.shangxueba.com/jiandati/pc/images/pc_jdt_tittleico.png)
At present, travel agencies are most suitable to adopt () advertising as an important way of tourism promotion.
A.Television
B.Magazine
C.Newspaper
D.Broadcast
![](https://lstatic.shangxueba.com/jiandati/pc/images/jdt_q_ckda.png)
![](https://lstatic.shangxueba.com/jiandati/pc/images/jdt_panel_vip.png)
![](https://lstatic.shangxueba.com/jiandati/pc/images/jdt_q_wyda.png)
- · 有4位网友选择 B,占比44.44%
- · 有3位网友选择 D,占比33.33%
- · 有1位网友选择 C,占比11.11%
- · 有1位网友选择 A,占比11.11%
A.Television
B.Magazine
C.Newspaper
D.Broadcast
A、addition
B、subtract
C、multiply
D、divide
A、confused
B、discouraged
C、disappointed
D、dissatisfied
Catalyzed by international trading, the business environment has become increasingly competitive nowadays. To strive for survival or sustain competitiveness in market, organizations have in work on initiatives to reduce costs and enhance efficiency. Outsourcing has been an important strategy to help achieve these organizational goals. Through outsourcing, organizations can farm out non-core functions to outsourcers, enabling the organizations to re-prioritize and re-direct their resources on their core areas of competency. With this value preposition, it is common to see outsourcing being enlisted on the standing agenda of most organizations today. In this regard, from what I can observe government departments are not immune to competitive forces. In fact, in some cases government faces some unique and more challenging situations than the private sector when it comes to outsourcing. These include the procurement framework, the business and contract models, terms of payment, and measures to address the issues arising from surplus staff as a result of outsourcing.
Let me spend a few minutes on the outsourcing landscape as we see it. Over the years, the classical model of IT outsourcing, e.g. project-by-project outsourcing, has taken on new varieties, including organizational and business process Outsourcing. With the maturity of the outsourcing market and the increasing integration between business and IT, we see there is an increasing trend for organization to consider business process outsourcing. With these additional choices, the approach to Outsourcing in a given organization has become necessarily complex and requires in some cases careful crafting of contracts and extensive due diligence exercises.
We also see a growing trend of outsourcing taking place in this part of the region too. In a recent forecast by Gartner, it predicts that the Asia/Pacific IT services market will grow at a compounded annual growth rate of 9 percent through 2009, outpacing the global growth rate of 5.5 percent. We see the growth mainly coming from countries such as China and India which have been actively developing their Outsourcing markets in the recent years.
?You will hear an opening keynote at the 2nd IT 0utsourcing Conference & Expo.
?As you listen, for questions 1—12, complete the notes, using up to three words or a number.
?You will hear the recording twice.
SELLING TACTICS
NOTES
Outsourcing in general:
1. The business environment has become increasingly______
2. Organizations try to reduce costs and______
3. Outsourcing can help achieve these______
4. In most organizations today, outsourcing has been enlisted on the______
5. Government departments are not immune to______
6. Government faces some unique and more challenging situations than the
Outsourcing Trends:
7. Spend a few minutes on the outsourcing______
8. One classical model of IT outsourcing is______
9. There is an increasing trend for organization to consider______
10. The approach has become necessarily______
11. The Asia/Pacific IT services market will row at a rate of 9 percent through______
12. The growth mainly comes from countries such as______
The Internet has been perhaps the greatest innovation in information technology. It has become an important tool with many advantages.
First, the Internet is a treasure house of information and knowledge on any topic. It is common practice now to search the web for resources and information for homework, office presentations, work projects and studies, etc.
Second, there are more and more massive open online courses (MOOCs). These MOOCs make it possible for people to carry out their learning any place around the world, and any time around the clock. As long as the learners have access to a digital device which is linked up to the Internet, they can enjoy browsing the pages or watching video lectures. In doing so, they have opportunities to learn from professors they otherwise would not be able to access.
Third, entertainment is one of the leading reasons people like the Web. Listening to music, playing games, watching movies, following the latest news about famous sports stars, movie stars and singers and looking into lifestyle. websites have become day-to-day activities of many Internet users.
One cannot imagine a social life without QQ or WeChat. These social apps have become our means for staying connected with friends, colleagues and family members, and staying in touch with the world.
Last but not least, we can do shop and do other businesses online. We can order goods, books, tickets and pay bills without having to leave our homes or offices.
操作提示:正确选T,错误选F。
1. You can use the Internet to do a lot of things.{T; F}
2. Now, only a few people know how to search the web for resources and information.{T; F}
3. With the Internet, one can learn online anytime and anywhere.{T; F}
4. QQ and WeChat are mentioned in the text as online shopping apps.{T; F}
5. You can order online, but you must go to a bank to pay your bills.{T; F}
A、Synthesizes business department
B、Reception department
C、Marketing department
D、Operation department
A、Market-Skimming pricing
B、Mantissa pricing
C、Cost-plus method
D、Market-Penetration pricing
What Is a Tour Operator? Tour operators are businesses that combine two or more travel services (e.g. transport, accommodation, catering, entertainment, sightseeing) and sell them through travel agencies or directly to final consumers as a single product (called a package tour). The components of a package tour might be preestablished, or can result from an“a la carte” procedure, where the visitor decides the combination of services she/he wishes to acquire. A tour operator is often described as an intermediary. As Cooper et al. (1998) have said: “ The principal role of intermediaries is to bring buyers andsellers together, either to create markets where they previously did not exist, or to make existing markets work more efficiently and thereby to expand marketsize... In all industries the task of intermediaries is to transform goods and services which consumers do not want, to a product that they do want.” Tour operators are the crucial link in the distribution chain,representing thecentral connection between customers and providers of services and therefore having the power to influence both sides, the demand and the supply, according to their interests. The product that a tour operator offers to the customer is the “inclusivetour”, i.e. the packaged combination of transport, accommodation and services. Due to bulk buying, the tour operator is able to offer this package at a cheaper price than the customer would have been able to achieve dealing directly with suppliers. This package is distributed to the customer either directly (e.g.direct sell, internet) or via a “middleman' tne travel agent,who arranges the sale the package for commission, usually 10% of the retail price. Tour operatorsan travel agents thus have very ditterent roles. What role did the travel agents have? ( )
A、Travel agents arrange the sale of the package for commission.
B、Travel agents have the power to influence both sides, the demand and the supply, according to their interests.
C、Travel agents represent the central connection between customers and the providers of services.
D、Travel agents are businesses that combine two or more travel services.
What Is a Tour Operator? Tour operators are businesses that combine two or more travel services (e.g. transport, accommodation, catering, entertainment, sightseeing) and sell them through travel agencies or directly to final consumers as a single product (called a package tour). The components of a package tour might be preestablished, or can result from an“a la carte” procedure, where the visitor decides the combination of services she/he wishes to acquire. A tour operator is often described as an intermediary. As Cooper et al. (1998) have said: “ The principal role of intermediaries is to bring buyers andsellers together, either to create markets where they previously did not exist, or to make existing markets work more efficiently and thereby to expand marketsize... In all industries the task of intermediaries is to transform goods and services which consumers do not want, to a product that they do want.” Tour operators are the crucial link in the distribution chain,representing thecentral connection between customers and providers of services and therefore having the power to influence both sides, the demand and the supply, according to their interests. The product that a tour operator offers to the customer is the “inclusivetour”, i.e. the packaged combination of transport, accommodation and services. Due to bulk buying, the tour operator is able to offer this package at a cheaper price than the customer would have been able to achieve dealing directly with suppliers. This package is distributed to the customer either directly (e.g.direct sell, internet) or via a “middleman' tne travel agent,who arranges the sale the package for commission, usually 10% of the retail price. Tour operatorsan travel agents thus have very ditterent roles. The product that a tour operator offers to the customer is the “inclusive tour”, including ( ) .
A、transport
B、accommodation
C、services
D、all of the above
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