•Read the article below about the business' social responsibility and the questions.
•For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.
Business and Social Responsibility
Today more and more people believe that business should play an active role in improving society and solving social problems. For example, we expect that businesses will take care not to pollute the air we breathe or the water we drink. We also expect them to offer fair wages and employee benefits and to provide a satisfactory product or service at a reasonable price. Many companies recognize this and have stated publicly that they will act as a good citizen. They support local arts, build parks, raise funds for charities, and try to put back some of their profits into the community that has made their success possible.
A good reason for businesses to be socially responsible is that society gives business organizations the right to exist. A social setting or environment, with its laws, customs, and other social and cultural norms, allows businesses to form. and function. It is only right for businesses to participate in making the community in which they operate a better place.
To be socially responsible also benefits businesses. In many cases, a company will make greater profits in the long run if it considers benefits to society. Customers actually vote for products and companies when they make a purchase. If a product is of good quality and priced fairly, they will probably buy it from time to time. But when customers find out that a manufacturer produces only inferior or shoddy products which cheat them out of their money, they may become so angry that they will never purchase their products any more. Consumers may also shun firms that pollute the environment or engage in unethical practices by not purchasing their products. When enough people believe a business no longer serves society's best interests, they may pressure the firm into its doom by boycotting its goods or services, influencing officials against it, condemning it in the media, or patronizing other firms.
A business whose aim is to maximize its profits is not likely to act out of a sense of social responsibility although its activities will probably be legal. Only businesses that are concerned about society as well as about maintaining profitability are likely to invest voluntarily in socially responsible activities. For example, the former president of Pizza Hut, Orr Gunther, implemented a program called "Book—it." This program rewarded children with a free pizza for reading a certain number of books. Such a business may win the trust and respect of its customers and in the long run will increase profits.
In order to succeed, a business must determine what customers and society want or expect in terms of social responsibility. Although social responsibility may seem an abstract idea, managers consider it on a daily basis as they deal with real issues. A business must monitor changes and needs in society in order to behave in a socially responsible way.
The article mainly focuses on
A．how to do business.
B．the business' social responsibility.
C．what customers and society want.
D．cultural and social responsibility.
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