"Virtual shops" may lack see-and-feel sampling, the phenomenal growth of catalogue shop
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Buying Online
Why buy online?
It's little wonder that new buyers quickly learn to love Internet shopping. At the moment, the best deals on the Web are in clothes, books, CDs, videos, flights and holidays.
Advantages — Buying online does have a number of potential advantages:
Price: items are usually cheaper on the Web because warehouse and staff costs are lower, and because online shops want to attract and keep customers.
Convenience: shopping can be much easier on the Internet. It can be done at home, at a convenient time and be very quick.
Wide choice: Internet shopping allows you access to a wide range of shops all around the world, some of which don't exist on the high street. Online shops also usually carry a much larger stock.
Quick delivery: most Internet sites are able to deliver within a few days.
Disadvantages — There are also some disadvantages buying online:
Delivery: many sites still use traditional carriers and don't deliver at night or at weekends. Often you end up having to go and collect from a warehouse.
Costs and returns: adding up transport and, if buying from outside the European Community, tax and duty, can often mean an item isn't as cheap as it seems. Returning a purchase often means having to parcel it up and take it down to the post office.
Cost of using the Internet: although online access is getting cheaper, many Internet providers still charge per minute. Browsing around a wide range of shops can take as long as a traditional shopping visit, so beware.
Buying more: because everything is at the click of a mouse, it's very easy to buy and spend more than you intended to.
How to go about shopping online
Most high-street names now have a presence online. These shops and other well-known Internet shopping sites are a good place to start, It's best to get used to buying online from a brand you already know and trust.
Simply search for it under its own name, adding "www" at the start and either ". com" or ". co. uk" at the end. If this doesn't work, most search engines and Internet shopping directories should be able to help. They'll also be the place to go if you're looking for a particular item.
Most online shops work on the "shopping basket" principle. You tour the site and click when you see something you want. The item gets placed into a virtual shopping basket. When you want to pay for the items in the basket, you'll be asked to register. You'll then be taken to a secure part of the site to give details of your credit or debit card. You're usually able to send a check instead, but this can mean a wait of a week or two, because the company will often want to clear the check before sending you the goods.
Tips before you buy
Pay by credit card because this may give you some additional protection. Only use debit cards when you're dealing with shops you know you can trust. When giving out these details, always ensure you're using a secure site.
Do some real-world research as well as Internet research to compare prices. Internet prices may not always be the cheapest.
Print out your order and keep any terms and conditions in a safe place along with the company's postal address and telephone number.
Check the company's policy on returning goods. If you've bought the item from a site abroad, you may find returning it costly.
Look out for loyalty schemes and email alerts where shops will contact you with bargains or new deals.
Be careful about spending too long surfing for a bargain it can be addictive and costly.
Security and privacy
Security is far less of a problem than it appears if you ensure you only shop at websites that offer secure payment pr
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The power and ambition of the giants of thedigitaleconomy is astonishing -Amazonhas just
announced the purchase of the upmarket grocery chain Whole Foods for $13.5bn, but two years
agoFacebookpaid even more than that to acquire theWhatsAppmessaging service, which
doesn’t have any physical product at all. What WhatsApp offered Facebook was an intricate and
finely detailedwebof its users’ friendships and social lives.
Facebook promised the European commission then that it would not link phone numbers to
Facebook identities, but it broke the promise almost as soon as the deal went through. Even
without knowing what was in the messages, the knowledge of who sent them and to whom was
enormously revealing and still could be. What political journalist, what party whip, would not
want to know the makeup of the WhatsApp groups in which Theresa May’s enemies are currently
plotting? It may be that the value of Whole Foods toAmazonis not so much the 460 shops ft owns,
but the records of which customers have purchased what.
Competition law appears to be the only way to address these imbalances of power. But it is
clumsy. For one thing, it is very slow compared to the pace of change within the digital economy.
By the time a problem has been addressed and remedied it may have vanished in the marketplace,
to be replaced by new abuses of power. But there is a deeper conceptual problem, too.
Competition law as presently interpreted deals with financial disadvantage to consumers and this
is not obvious when the users of these services don’t pay for them. The users of their services are
not their customers. That would be the people who buy advertising from them - and Facebook
andGoogle,the two virtual giants, dominate digital advertising to the disadvantage of all other
media and entertainment companies.
The product they’re selling is data, and we, the users, convert our lives to data for the benefit of
thedigital giants.Just as some ants farm the bugs called aphids for the honeydew they produce whe
31.According to Paragraph1,Facebook acquired WhatsApp for its 。
A.digialproducts
B.userinformation
C.physical assets
D.quality service
32.Linking phone numbers to Faccbook identities may
A.worsen political disputes
B.mess up customer records
C.pose a risk to Facebook users
D.mislead the European commission
33.According to the author,competition law
A.should serve the new market powers
B.may worsen the economic imbalancens
C.should not provide just one legal solution
D.cannot keep pace with the changing market
34.Competition law as presently interpreted can hardly protect Facebook nsers
Because
A.they are no defined as customers
B.they are not financially reliable
C.these rvices aregenerallydigital
D.the services are paid for by advertisers
35.The ants analogy is used to llustrate
A.a win-win business model between digital giants
B.a typical competition pattem among digital giants
C.the benefits provided for digital giants' customers
D.the relationship between digital giants and their users
A.ready
B.handy
C.affordable
D.available
The writer implies that one disadvantage of town shops is that ______.
A.their prices are higher
B.people cannot telephone them
C.their staff may take less trouble to satisfy customers
D.one has to queue up to pay in them
Which of the following may NOT be the barriers to limit the growth of virtual worlds?
A.Inflation and unequal distributions of wealth can also happen in the virtual world.
B.The virtual world could grow complicated enough to force employment of special staff to manage it.
C.Parents would keep their children from the online games in order to keep them safe.
D.The online game companies will have to keep the virtual world safe, at some rather high cost.
In Paragraph 3, “may hit store shelves” probably means ____.
A.may be kept in a storehouse before the new digital TVs are shipped
B.may be placed on shelves in a warehouse
C.may be purchased in shops
D.may be shown on the store shelves for demonstration
A.ready
B.handy
C.affordable
D.available
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