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提问人：网友cdly7475 发布时间：2022-01-07
[主观题]

Until recently, women in advertisements were one of three things—an apron, a glamorous dre

ss or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad degrades women." Why does this sort of advertising exist？ How can advertisers and ad agencies produce, sometimes, after months of research, advertising that offends the consumer？

The Advertising Standards Authority (the body which deals with complaints about print media) is carrying out a research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.

Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish oafs who are unable to perform. the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry's apparent inability to put people into an authentic present-day context

Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. It tends to wash over them, they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but have a sigh of relief when an advertisement really gets it right.

She says that it is not advertising's use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement's tone of voice. Women hate being patronized, flattered or given desperately down-to-earth commonsense advice."

In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow.

Despite recent changes in attitudes, some advertisements still fail to

A．change women's opinions of themselves.

B．show any understanding of women's feelings.

C．persuade the public to buy certain products.

D．meet the needs of the advertising industry.

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更多“Until recently, women in advertisements were one of three things—an apron, a glamorous dre”相关的问题
第1题
Many girls, the passage claims, are now likely to______.THE GREATEST RECENT SOCIAL CHANGES

Many girls, the passage claims, are now likely to______.

THE GREATEST RECENT SOCIAL CHANGES HAVE BEEN IN THE LIVES OF WOME

N. DURING THE TWENTIETH CENTURY THERE HAS BEEN A REMARKABLE SHORTENING OF THE PROPORTION OF A WOMAN"S LIFE SPENT IN CARING FOR CHILDRE

N. A WOMAN MARRYING AT THE END OF THE NINETEENTH CENTURY WOULD PROBABLY HAVE BEEN IN HER MIDDLE TWENTIES, AND WOULD BE LIKELY TO HAVE SEVEN OR EIGHT CHILDREN, OF WHOM FOUR OR FIVE LIVED TILL THEY WERE FIVE YEARS OL

D. BY THE TIME THE YOUNGEST WAS FIFTEEN, THE MOTHER WOULD HAVE BEEN IN HER EARLY FIFTIES AND WOULD EXPECT TO LIVE A FURTHER TWENTY YEARS, DURING WHICH CUSTOM, OPPORTUNITY AND HEALTH MADE IT UNUSUAL FOR HER TO GET PAID WOR

K. TODAY WOMEN MARRY YOUNGER AND HAVE FEWER CHILDRE

N. USUALLY A WOMAN"S YOUNGEST CHILD WILL BE FIFTEEN WHEN SHE IS FORTY-FIVE AND CAN BE EXPECTED TO LIVE ANOTHER THIRTY-FIVE YEARS AND IS LIKELY TO TAKE PAID WORK UNTIL RETIREMENT AT SIXTY. EVEN WHILE SHE HAS THE CARE OF CHILDREN, HER WORK IS LIGHTENED BY HOUSEHOLD APPLIANCES AND CONVENIENCE FOODS. THIS IMPORTANT CHANGE IN WOMEN"S LIFE-PATTERN HAS ONLY RECENTLY BEGUN TO HAVE ITS FULL EFFECT ON WOMEN"S ECONOMIC POSITIO

N. EVEN A FEW YEARS AGO MOST GIRLS LEFT SCHOOL AT THE FIRST OPPORTUNITY, AND MOST OF THEM TOOK A FULL-TIME JO

B. HOWEVER, WHEN THEY MARRIED, THEY USUALLY LEFT WORK AT ONCE AND NEVER RETURN TO IT. TODAY THE SCHOOL-LEAVING AGE IS SIXTEEN, MANY GIRLS STAY AT SCHOOL AFTER THAT AGE, AND THOUGH WOMEN TEND TO MARRY YOUNGER, MORE MARRIED WOMEN STAY AT WORK AT LEAST UNTIL SHORTLY BEFORE THEIR FIRST CHILD IS BOR

N. VERY MANY MORE AFTERWARDS RETURN TO FULL OR PART-TIME WOR

K. SUCH CHANGES HAVE LED TO A NEW RELATION IN MARRIAGE, WITH THE HUSBAND ACCEPTING A GREATER SHARE OF THE DUTIES AND SATISFACTIONS OF FAMILY LIFE, AND WITH BOTH HUSBAND AND WIFE SHARING MORE EQUALLY IN PROVIDING THE MONEY, AND RUNNING THE HOME, ACCORDING TO THE ABILITIES AND INTERESTS OF EACH OF THE

M.

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第2题
When she was over fifty, the late nineteenth century mother______.THE GREATEST RECENT SOCI

When she was over fifty, the late nineteenth century mother______.

THE GREATEST RECENT SOCIAL CHANGES HAVE BEEN IN THE LIVES OF WOME

N. DURING THE TWENTIETH CENTURY THERE HAS BEEN A REMARKABLE SHORTENING OF THE PROPORTION OF A WOMAN"S LIFE SPENT IN CARING FOR CHILDRE

N. A WOMAN MARRYING AT THE END OF THE NINETEENTH CENTURY WOULD PROBABLY HAVE BEEN IN HER MIDDLE TWENTIES, AND WOULD BE LIKELY TO HAVE SEVEN OR EIGHT CHILDREN, OF WHOM FOUR OR FIVE LIVED TILL THEY WERE FIVE YEARS OL

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K. TODAY WOMEN MARRY YOUNGER AND HAVE FEWER CHILDRE

N. USUALLY A WOMAN"S YOUNGEST CHILD WILL BE FIFTEEN WHEN SHE IS FORTY-FIVE AND CAN BE EXPECTED TO LIVE ANOTHER THIRTY-FIVE YEARS AND IS LIKELY TO TAKE PAID WORK UNTIL RETIREMENT AT SIXTY. EVEN WHILE SHE HAS THE CARE OF CHILDREN, HER WORK IS LIGHTENED BY HOUSEHOLD APPLIANCES AND CONVENIENCE FOODS. THIS IMPORTANT CHANGE IN WOMEN"S LIFE-PATTERN HAS ONLY RECENTLY BEGUN TO HAVE ITS FULL EFFECT ON WOMEN"S ECONOMIC POSITIO

N. EVEN A FEW YEARS AGO MOST GIRLS LEFT SCHOOL AT THE FIRST OPPORTUNITY, AND MOST OF THEM TOOK A FULL-TIME JO

B. HOWEVER, WHEN THEY MARRIED, THEY USUALLY LEFT WORK AT ONCE AND NEVER RETURN TO IT. TODAY THE SCHOOL-LEAVING AGE IS SIXTEEN, MANY GIRLS STAY AT SCHOOL AFTER THAT AGE, AND THOUGH WOMEN TEND TO MARRY YOUNGER, MORE MARRIED WOMEN STAY AT WORK AT LEAST UNTIL SHORTLY BEFORE THEIR FIRST CHILD IS BOR

N. VERY MANY MORE AFTERWARDS RETURN TO FULL OR PART-TIME WOR

K. SUCH CHANGES HAVE LED TO A NEW RELATION IN MARRIAGE, WITH THE HUSBAND ACCEPTING A GREATER SHARE OF THE DUTIES AND SATISFACTIONS OF FAMILY LIFE, AND WITH BOTH HUSBAND AND WIFE SHARING MORE EQUALLY IN PROVIDING THE MONEY, AND RUNNING THE HOME, ACCORDING TO THE ABILITIES AND INTERESTS OF EACH OF THE

M.

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第3题
One reason why the woman of today may take a job is that she______.THE GREATEST RECENT SOC

One reason why the woman of today may take a job is that she______.

THE GREATEST RECENT SOCIAL CHANGES HAVE BEEN IN THE LIVES OF WOME

N. DURING THE TWENTIETH CENTURY THERE HAS BEEN A REMARKABLE SHORTENING OF THE PROPORTION OF A WOMAN"S LIFE SPENT IN CARING FOR CHILDRE

N. A WOMAN MARRYING AT THE END OF THE NINETEENTH CENTURY WOULD PROBABLY HAVE BEEN IN HER MIDDLE TWENTIES, AND WOULD BE LIKELY TO HAVE SEVEN OR EIGHT CHILDREN, OF WHOM FOUR OR FIVE LIVED TILL THEY WERE FIVE YEARS OL

D. BY THE TIME THE YOUNGEST WAS FIFTEEN, THE MOTHER WOULD HAVE BEEN IN HER EARLY FIFTIES AND WOULD EXPECT TO LIVE A FURTHER TWENTY YEARS, DURING WHICH CUSTOM, OPPORTUNITY AND HEALTH MADE IT UNUSUAL FOR HER TO GET PAID WOR

K. TODAY WOMEN MARRY YOUNGER AND HAVE FEWER CHILDRE

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N. EVEN A FEW YEARS AGO MOST GIRLS LEFT SCHOOL AT THE FIRST OPPORTUNITY, AND MOST OF THEM TOOK A FULL-TIME JO

B. HOWEVER, WHEN THEY MARRIED, THEY USUALLY LEFT WORK AT ONCE AND NEVER RETURN TO IT. TODAY THE SCHOOL-LEAVING AGE IS SIXTEEN, MANY GIRLS STAY AT SCHOOL AFTER THAT AGE, AND THOUGH WOMEN TEND TO MARRY YOUNGER, MORE MARRIED WOMEN STAY AT WORK AT LEAST UNTIL SHORTLY BEFORE THEIR FIRST CHILD IS BOR

N. VERY MANY MORE AFTERWARDS RETURN TO FULL OR PART-TIME WOR

K. SUCH CHANGES HAVE LED TO A NEW RELATION IN MARRIAGE, WITH THE HUSBAND ACCEPTING A GREATER SHARE OF THE DUTIES AND SATISFACTIONS OF FAMILY LIFE, AND WITH BOTH HUSBAND AND WIFE SHARING MORE EQUALLY IN PROVIDING THE MONEY, AND RUNNING THE HOME, ACCORDING TO THE ABILITIES AND INTERESTS OF EACH OF THE

M.

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第4题
【C7】A．at presentB．until recentlyC．recentlyD．not until recently

【C7】

A．at present

B．until recently

C．recently

D．not until recently

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第5题
___ recently ___ scientists known something about AIDS.

A.Not until…have

B.Until…did

C.Not until…do

D.Until…have

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第6题
Until recently the main killers in Asia and the Pacific have been ______.A．economic gainsB

Until recently the main killers in Asia and the Pacific have been ______.

A．economic gains

B．lost productivity

C．chronic diseases

D．infectious and parasitic diseases

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第7题
Until recently there was no_______ of being promoted.A．assureB．assuredC．assuranceD．assurin

Until recently there was no_______ of being promoted.

A．assure

B．assured

C．assurance

D．assuring

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第8题
Kenny G is not a （musician) I really had （much of) an opinion about （him) （until recently)

Kenny G is not a (musician) I really had (much of) an opinion about (him) (until recently).

A．musician

B．much of

C．him

D．until recently

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第9题
______ leisure was generally considered a waste of time.A．Not until recentlyB．Not recently

______ leisure was generally considered a waste of time.

A．Not until recently

B．Not recently

C．Until recently

D．Recently until

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