题目内容
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What kind of film does the woman prefer？
A．Something exciting.
B．Something educational.
C．Something relaxing.
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M: Sure. But I don't have any information about the recent films. What about you？
W: Well, my workmate tells me that "Harry Porter and His Magic Stone" will be on:
M: What's that？
W: I don't know. It is said that kids like it a lot.
M: Perhaps you can take our son here. It's boring for me to sit there for two hours.
W: Oh, you're that kind of man. Um, a violent film called "The Most wanted" will also be on at the same time. Maybe you can come with us.
M: That's a clever idea. I like American films very much. We can go to the same cinema and come home together, but watch different films.
(18)
A．Harry Porter and His Magic Stone.
B．The Most Wanted.
C．Both A and B
D．Another film she prefers.
M: Sure. But I don't have any information about the recent films. What about you？
W: Well, my workmate tells me that "Harry Porter and His Magic Stone" will be on:
M: What's that？
W: I don't know. It is said that kids like it a lot.
M: Perhaps you can take our son here. It's boring for me to sit there for two hours.
W: Oh, you're that kind of man. Um, a violent film called "The Most wanted" will also be on at the same time. Maybe you can come with us.
M: That's a clever idea. I like American films very much. We can go to the same cinema and come home together, but watch different films.
Q6. Which film will the woman see according to the talk？
(15)
A．Harry Porter and His Magic Stone.
B．The Most Wanted.
C．Both A and B
D．Another film she prefers.
听力原文：F: What kind of finances can film producers expect by associating with brands？
M：Right now, companies are willing to pay amounts ranging between ＄120,000 and＄1,200,000 for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
F: What are the advantages of in-film advertising to producers and advertisers？
M：Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive mood. And films are target-specific.
F: How can films and brands connect？
M: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defence is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand. There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history- the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT &T.
F：Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail. What is the advantage of the advertisement then？ M: It is true that ads have to be carefully placed in a film and one had placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.
F: Do such placements result in tangible benefits to the products advertised？
M: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
？You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
？For each question 23—30, mark one letter A, B or C for the correct answer.
？You will hear the recording twice.
What is true about film producer's placing brands in films？
A．It depends on the budget of the film.
B．Companies are usually willing to pay ＄1,200,000 for placing their brands in films.
C．Companies are usually willing to pay ＄120,000 for placing their brands in films.
What kind of film does the author dislike？
A．Violent films.
B．Comedy.
C．European films.
D．Films acted by Leonardo.
听力原文：W: How was the concert tour in Europe？
M: It was great. It was a real pleasure.
W: How did you feel on stage？ Is there a difference between making a film and playing music？
M: Basically communicating with the same kind of people. The only difference is just being on the stage instead of being on screen. I believe the same people who like my films were in our concert. Even in different countries, I could feel the same all the time, like you are meeting somebody whom you already know.
W: What do you enjoy about playing music？
M: It is much more relaxed compared with the film making. Making a film is like being an architect and a constructor at the same time. But making music is just being an architect. It's also an amazing feeling.
W: I've heard you planned to have a concert in New York.
M: At this moment, I've stopped playing music for preparing the next film. So we won't go to New York this year, maybe next year ... I don't know yet ... maybe after the film is done ... but we're still in discussion.
W: For each film, how long does it take you for preparation？
M: At least 3 years.
What did the concert tour in Europe bring the man？
A．Reputation.
B．Disgrace.
C．Wealth.
D．Pleasure.
SECTION B INTERVIEW
Directions: In this section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions.
Now listen to the interview.
听力原文： An Interview with an Actress
Interviewer: Demi, you may not have impressed the critics this summer with Striptease. But you sure have gripped your fans. And it wasn't just adults that were fascinated by you this summer, you also provided the voice and look for the animated character Ezmeralda in Disney's The Hunchback of Notre Dame. At age 33. you are now the highest paid actress in motion picture history. Looking back, did you ever imagine as a child that you would end up having this kind of a life？ That you would end up being an actress, did that occur to you？
Actress: Um, I think it's... I don't know if this is corny to say, but I feel that I am living that dream of the little girl.
Interviewer: Demi, I wanted to ask you, you were paid 12 and a half million dollars for this film Striptease, what does it mean to be the highest priced female in the business now？
Actress: First of all, it is very meaningful in this business for women. It just so happened that it happened to me but it doesn't matter that it was me. It could have been anyone of us. I mean it's nice that it was me, and it's a nice kind of ego boost and it's flattering, but the fact is the more important element to it and the thing that makes me feel very proud is that the fact that they were willing to step up and say that what I was gonna contribute to this film was worth what they wanted to pay me, it means the perception of all women in Hollywood changed as of that moment as did their salaries. And for that I feel extremely, extremely proud.
Interviewer: Some critics say that you would not have gotten 12 and a half million dollars for doing Striptease if you hadn't stripped.
Actress: Well, I would help them to understand one thing, which is when they asked me to do this they never asked me to be naked and they never asked me to even show them that I could dance. And that I could have asked for a body double, and that per my contract, I am not requested to be naked in any way. It was of my own choice as it is with the women who do this action for a living.
Interviewer: Why was it your own choice to be naked？
Actress: One, because I felt that if I'm gonna do it, that f really need to do it. And if I want really to take advantage of the opportunity to step into this world, to understand what their lives are, to try that on Then I need to really do it so that I can speak to you and really know that I have the confidence to say to you, this is what my experience is, not well what I think the experience is.
Interviewer: Was that fun？
Actress: Yes, it was incredible. It was great. And you know I would have done it for less. I would.
Which of the following statements is TRUE？
A．The Hunchback of Notre Dame is a film only for adult.
B．Body Double is a character in Striptease.
C．Demi gets ＄ 12.5 million for her roles in two films.
D．Demi doesn't go naked in The Hunchback of Notre Dame.
听力原文：W: How was the concert tour in Europe？
M: It was great. It was a real pleasure.
W: How did you feel on stage？ Is there a difference between making a film and playing music？
M: Basically communicating with the same kind of people. The only difference is just being on the stage instead of being on screen. I believe the same people who like my films were in our concert. Even in different countries, I could feel the same all the time, like you are meeting somebody whom you already know.
W: What do you enjoy about playing music？
M: It is much more relaxed compared with the film making. Making a film is like being an architect and a constructor at the same time. But making music is just being an architect. It's also an amazing feeling.
W: I've heard you planned to have a concert in New York.
M: At this moment, I've stopped playing music for preparing the next film. So we won't go to New York this year, maybe next year ... I don't know yet ... maybe after the film is done ... but we're still in discussion.
W: For each film, how long does it take you for preparation？
M: At least 3 years.
Which of the following is NOT true about the man's view on making a film and playing music？
A．Just like making a film, making music is an amazing feeling.
B．Playing music is much more relaxed than making a film.
C．Basically they communicate with different kinds of people.
D．Being on the stage is different from being on screen.
What do you think ______ the film？
A．over
B．about
C．of
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