People and animals that are ______ are hostile and unfriendly. A. inimical B. derelict C. facetio
People and animals that are ______ are hostile and unfriendly.
A. inimical B. derelict C. facetious D. aberrant
People and animals that are ______ are hostile and unfriendly.
A. inimical B. derelict C. facetious D. aberrant
A. which B. that C. what D. all
A. spontaneous B. frenzied C. fraudulent D. stultifying
When Franklin D. Roosevelt was elected President of the United States in 1932, not only the United States but also the rest of the world was in the throes of an economic depression. Following the termination of World War I, Britain and the United States at first experienced a boom in industry. Called the Roaring Twenties, the 1920s ushered in a number of things - prosperity, greater equality for women in the work world, rising consumption, and easy credit. The outlook for American business was rosy.
October 1929 was a month that had catastrophic economic reverberations worldwide. The American stock market witnessed the "Great Crash", as it is called, and the temporary boom in the American economy came to a standstill. Stock prices sank, and panic spread. The ensuing unemployment figure soared to 12 million by 1932.
Germany in the postwar years suffered from burdensome compensation it was obliged to pay to the Allies. The country's industrial capacity had been greatly diminished by the war. Inflation, political instability, and high unemployment were factors helpful to the growth of the initial Nazi party. Germans had lost confidence in their old leaders and heralded the arrival of a messiah-like figure who would lead them out of their economic wilderness. Hitler promised jobs and, once elected, kept his promise by providing employment in the party, in the newly expanded army, and in munitions factories.
Roosevelt was elected because he promised a "New Deal" to lift the United States out of the doldrums of the depression. Following the principles advocated by Keynes, a British economist, Roosevelt collected the spending capacities of the federal government to provide welfare, work, and agricultural aid to the millions of down-and-out Americans. Elected President for four terms because of his innovative policies, Roosevelt succeeded in dragging the nation out of the depression before the outbreak of World War II.
Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR - the initials, of course, stand for Franco Maria Ricci–is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US $ 500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange - what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
To realize this vision, Ricci is mounting one of the most lavish, enterprising-and expensive-promotional campaigns in magazine - publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporations." To land in America Columbus had to use Spanish sponsors," reads one sentence in his promotional pamphlet. "We would like Italians."
Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled - and won - on a simple concept: it is more important to show art than to write about it. Hence, one issue of FMR might feature 32 full-colour pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable. "I don't expect that more than 30% of my reader... will actually read FMR," he says. "The magazine is such a visual delight that they don't have to." Still, he is lining up an impressive stable of writers and professors for the American edition, including Noam Chomsky, Anthony Burgess, Eric Jong and Norman Mailer. In addition, he seems to be pursuing his won eclectic vision without giving a moment's thought to such established competitors as Connoisseur and Horizon. "The Americans can do almost everything better than we can," says Ricci, "But we (the Italians) have a 2,000 year edge on them in art."
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