题目内容
（请给出正确答案）
They hope to export to other markets except Europe.
A．Right
B．Wrong
C．Doesn't say
简答题官方参考答案
（由简答题聘请的专业题库老师提供的解答）
更多“They hope to export to other markets except Europe.A．RightB．WrongC．Doesn't say”相关的问题
A、The Merchant of Venice
B、Henry IV
C、Two Gentlemen of Verona
D、Comedy of Errors
A、shipped B/L 收妥代运提单
B、Foul B/L 清洁提单
C、Through B/L 联运提单
D、Straight B/L 直达提单
A WORD IN YOUR EAR: KEEP IT SLOW AND SIMPLE In 1986 the manufacturers issued their first guide to Simplified Technical English, which was then adopted by the Air Transport Association of America and has since become an international standard. The standard is specific in its instructions, which aim to ensure that once someone has learnt a word in one form, they will not encounter it in another. So manufacturers are told the word "follow11 should always mean "come after" and not "obey". So you can say "obey the safety instructions" but not "follow the safety instructions". You can see why this might be useful in aircraft maintenance books but it would be unnecessarily restrictive in reporting the credit crisis. But at least one news organization has developed a simplified English service, and it did it some time back. The Voice of America broadcast its first program in what it calls "Special English" in 1959. This has a slightly bigger vocabulary — 1,500 words. It also has style rules: use short sentences that contain only one idea. Use the active voice. Do not use idioms. And above all, speak slowly. Special English broadcasters speak at two- thirds of normal speed. To a native speaker, the effect is soporific. To a non-native speaker, the increase in comprehension must be thrilling. Simplified English may not be for everyone, but with the rise in the number of people around the world working in English, I suspect we will see more of it
| The scientist made several discoveries, _______. |
[ ] |
| A. which we think are important B. which we think that is important C. we think which are important D. which we think is important |
•For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.
Problems Potential Exporters Are Facing
Many firms fail to succeed, because when they begin exporting they have not researched the target markets or developed an international marketing plum. To be successful, a firm must clearly define its goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objectives, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise. It may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter's trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms, too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributor's geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.
Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.
In the first paragraph, the writer su
A．get professional advice.
B．study international marketing.
C．identify the most profitable markets.
D．have different objectives to other exporters.
警告：系统检测到您的账号存在安全风险
为了保护您的账号安全，请在“简答题”公众号进行验证，点击“官网服务”-“账号验证”后输入验证码“”完成验证，验证成功后方可继续查看答案！
