题目内容
（请给出正确答案）
A．Three.
B．Five.
C．Eight.
D．Net mentioned.
简答题官方参考答案
（由简答题聘请的专业题库老师提供的解答）
更多“According to the text, how many steps are usually adopted to implement public relation pla”相关的问题
A、you don't
B、not to
C、not
D、don't
Few observers have a better view of that ocean of exchanging gossip called E-mail than Mark Sunner. The chief technology officer of E-mail management company MessageLabs, Sunner oversees a network that processes 4.5 million letters each day. Servers operated and maintained by MessageLabs manage mail delivery and routing for a number of companies, including Bank of England and Condé Nast Publications. In fact, all of MessageLabs’ customers are corporations whose daily E-mail output and inflow has soared with the growth of the Web. “E-mail usage has increased massively in the last couple of years,” he says. Indeed, MessageLabs estimates that it has gone from 10 a day per employee as recently as two years ago to more like 20 or 30 now.
The implications for Corporate America are equally huge. According to E-mail researcher and consultant David Ferris, companies can expect the volume of E-mail coursing through their servers to grow 60% to 80% in 2002. And as individual messages grow in size - they’re now more likely to contain memory - companies could end up paying 100% to 150% more just this year on systems to store and manage those messages. That’s why tech consultancy Radicati Group expects demand for soft ware that manages E-mail, such as Microsoft Outlook and Lotus Notes, to grow from $2.6 billion in sales today to $4.4 billion by 2005. Too much of this money will be spent in controlling pure junk. About 20% of the E-mail MessageLabs manages is unwanted, according to Sunner - who adds that about 1.25% of all the E-mail his company moves contains useless attachments. Already, the cost of handling spam（垃圾邮件）is estimated at $8.6 billion worldwide, according to a 2001 European Union study. And the barrage of pornographic spam has made some companies worried that employees might sue on grounds of disturbance arising from exposure to unwanted unpleasantness.
The first sentence of this passage “Few observers have a better view of that ocean of exchanging gossip called E-mail than Mark Sunner” most probably means ____.
A.Mark Sunner clearly know the E-mail is wasting resources
B.no one knows the fact that E-mail is gossip exchanging way but Mark Sunner
C.Mark Sunner does not know anything about the E-mail
D.the Mark Sunner always concentrated on the ocean of the junk E-mail
Which of the following is NOT true about MessageLabs？A.It is an E-mail management company.
B.All of MessageLabs’ customers are corporations.
C.Mark Sunner is the chief technology officer of MessageLabs.
D.The company puts the great emphasis on dealing with the junk E-mail.
The word “that” in the last sentence of the third paragraph most possibly means ____.A.it is expected that Microsoft Outlook and Lotus Notes grow from $2.6 billion in sales today to $4.4 billion by 2005
B.the junk E-mail has been overloaded in the Internet
C.the increase of individual messages needs more staff
D.the company has paid 100% to 150% for individual message storage
What is the best title for the passage？A.The E-mail Monster.
B.MessageLabs Business Introduction.
C.To Avoid E-mail Surge.
D.E-mail Destroys Everything.
The following statements about the E-mail have been mentioned EXCEPT ____.A.Sunner oversees a network that processes 4.5 million letters each day
B.according to David Ferris, companies can expect the volume of E-mail passing through their servers to grow not more than 50% in 2002
C.too much money has been spent in controlling the junk E-mail
D.some employees might take legal action in accordance with annoyance arising from exposure to some unpleasant resources
A、satiric
B、realistic
C、romantic
D、poetic
Throughout the 1970s, highly processed foods have accounted for the bulk of total advertising. Almost all coupons, electronic advertising, national printed media advertising, consumer premiums ( other than trading stamps) as well as most push promotion come from processed and packaged food products. In 1978, breakfast cereals, soft drinks, candy and other desserts, oils and salad dressings, coffee, and prepared foods accounted for only an estimated 20 percent of the consumer food dollar. Yet these items accounted for about one half of all media advertising.
By contrast, highly perishable foods such as unprocessed meats, poultry, fish and eggs, fruits and vegetables, and dairy products accounted for over half of the consumer food-at-home dollar. Yet these products accounted for less than 8 percent of national media advertising in 1.978, and virtually no discount coupons. These products tend to be most heavily advertised by the retail sector in local newspapers, where they account for an estimated 40 percent of retail grocery newspaper ads.
When measured against total food-at-home expenditures, total measured food advertising accounts for between 3 and 3.7 cents out of every dollar spent on food in the nation's grocery stores. A little less than one cent of this amount is accounted for by electronic advertising ( mostly
television) while incentives account for 0.6 cents. The printed media accounts for 0.5 cents and about one-third of one cent is comprised of discount coupon redemptions. The estimate for the cost of push promotion ranges from 0.7 to 1.4 cents. This range is necessary because of the difficulty in separating non-promotional aspects of direct selling—transportation, technical, and other related services.
Against this gross consumer cost must be weighed the joint products or services provided by advertising. In the case of electronic advertising, the consumer who views commercial television receives entertainment, while readers of magazines and newspapers receive reduced prices on these publication. The consumer pays directly for some premiums, but also receives nonfood merchandise as an incentive to purchase the product. The "benefits" must, therefore, be subtracted from the gross cost to the consumer to fully assess the net cost of advertising.
Also significant are the impacts of advertising on food demand, nutrition, and competition among food manufacturers. The bulk of manufacturers advertising is concentrated on a small portion of consumer food products. Has advertising changed the consumption of these highly processed products relative to more perishable foods such as meats, produce, and dairy products? Has the nutritional content of U. S. food consumption been influenced by food advertising? Has competition among manufacturers and retailers been enhanced or weakened by advertising? These are important questions and warrant continued research.
The author's attitude towards advertising can be characterized as ______.
A．admiring
B．condemning
C．uncertain
D．inquisitive
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