A.types B. styles C. buildings D. sys
tems
tems
A. subsequent B. beneficial C. sufficient D. average
The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would he impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor’s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide’ us with such opportunities. Of course, there are some other ways of making market investigations.
第6题:In making market investigation, one should _______.
A. get enough information concerned B. advertise his products C. produce high quality goods D. none of the above
A. down B. in C. off D. out
A. recover B. review C. require D. remember
Many private institutions of higher education around the country are in **er. Not ail will be saved, and perhaps not all deserve to be saved. There are low-quaiity schools just as there are low-quality businesses. We have no obligation to save them simply because .they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues (收入) significantly. Raising fees doesn't bring in more revenue, for each time fees go up, the, enrollment (注册人数) goes down, or the mount that must be given away in student aid goes up. (77) Schools are bad businesses, whether rmblic or orivate, not usually because of bad management but because of the nature of the business. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.
It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. (78) There is no basis. for arguing that private schools are bound to be better than public schools. There are plentiful examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity (多样性) is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In ah imperfect society such as ours, uniformity of education throughout the nation could be **erous, ha an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of keeping private higher education healthy.
第6题:In the passage, the author asks the public to support_____ .
A. private higher education in general
B. public higher education in general
C. high-quality private universities and colleges
D. high-quality state universities and colleges
A. concentrate on B. apply for C. look out for D. appeal on
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