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更多“In a recent marketing report, it is indicated that there is an over-supply in （compare) with the dem…”相关的问题
A、Variety diversification of dairy cattle
B、Promotion and application of new technology
C、Miniaturization of beef cattle breeds
D、Cow breeds replace beef breeds
Marketing, on the other hand focuses on the wants of consumers. It begins with first analyzing r.he preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
测试题
The marketing concept discussed in the passage is, in essence_________.
A.a form of persuasive salesmanship
B.the customer-centred approach
C.making goods available for purchase
D.the practice of turning goods into money
A、imports exactly equal exports.
B、domestic firms invest in foreign countries.
C、the home economy is isolated from foreign trade or investment.
D、All of the above.
A、basing
B、base
C、basis
D、based
A、go broke
B、go round
C、go under
D、go above
Writing Task 1 Match each of the English terms with its Chinese equivalent. 31. wrong shipment A. 包装破损 32. wrong ordering B. 卸错港口 33. wrong destination C. 订错货 34. shortage D. 更换产品 35. package damage E. 装错货 36. return to the factory F. 质量问题 37. delay in shipment G. 少（短）装 38. make a replacement H. 退还货款 39. quality problem I. 派工作人员去修 40. refund J. 延迟出货 41. give some discount K. 分析原因 42. analyze the reasons L. 确定责任 43. judge responsibility M. 打折扣 44. send people to repair N. 退回工厂 第31题答案请在此处填写，32-44请随后依序填写。 31
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