题目内容
（请给出正确答案）
A．By
B．During
C．Within
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（由简答题聘请的专业题库老师提供的解答）
更多“Read the email below about advertising. Choose the correct word to fill each gap from A, R”相关的问题
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 19-33,mark one letter(A, B, C or D)on your Answer Sheet.
•There is an example at the beginning, (0).
People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and (19) changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express' bubble (20) because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986,People Express (21) hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987,Texas Air (22) People Express into its Continental division and industry observers believed (23) the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its (24) Continental Airlines, Texas Air instituted a new low fare category (25) MaxSaver. The fare offered prices that were up to 40 per cent lower than" supersaver" rates offered …28…all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $79. The MaxSaver fares were immediately matched by all major airlines, (26) feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be (27) or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sun- day. Reservations had to be made at least two days (28) ,and there were limited seats available. Three weeks after MaxSaver rates were (29) American Airlines announced plans to raise its discount fares and require 30-day (30) purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days (31) American Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the (32) pro- gram into the busy summer season. Competitors went along and the price war raged on, (33) an executive's that "nobody's cost structure can survive MaxSave."
(19)
A．little
B．slowly
C．quick
D．radically
A、Wǎng shàng mǎi de dōngxi bǐ shāngdiàn piányi. 网上买的东西比商店便宜。
B、Wǎng shàng dōngxi mǎi de bǐ shāngdiàn guì. 网上东西买的比商店贵。
C、Wǎng shàng bǐ shāngdiàn mǎi de dōngxi piányi. 网上比商店买的东西便宜。
D、Wǎng shàng bǐ shāngdiàn dōngxi mǎi de piányi. 网上比商店东西买的便宜。
A、struct T{ double d; } *p; where p occupies 4 bytes memory;
B、char *p; where p occupies 1 byte memory；
C、struct S{ char* m;} n; where n occupies 1 byte memory;
D、double *p; where p occupies 8 byte memory;
？ Choose the correct word to fill each gap, from A, B, or C on the opposite page.
？ For each question 29-40, mark one letter (A, B or C) on your Answer Sheet.
Book fair — facts & figures
The Frankfurt Book Fair, the largest, oldest and most important book fair in the world, brings (29) an estimated 80,000 executives from the international book and media industry, (30) nearly 10,000 journalists from about 70 countries report (31) the event.
To begin (32) , the Frankfurt Book Fair was primarily an order fair (33) booksellers from Germany but, as its international importance grew, the (34) of rights and licenses became its central activity. (35) three-quarters of the publishing world's rights and licenses (36) now transacted through the Frankfurt Book Fair.
The Frankfurt Book Fair has responded to the development of the electronic media by, in 1993, setting (37) a separate exhibition area at the fair. (38) two years, the number of exhibitors Offering electronic publishing products increased eight-fold, (39) that now the Frankfurt Book Fair is the most important event in the medium of electronic publishing (40) well as books.
(29)
A．about
B．down
C．together
A、constitute
B、generate
C、accelerate
D、underline
•Choose the correct word to fill in each gap, from A, B or C below.
•For each question 29-40, mark one letter (A, B or C) on your Answer Sheet.
Telecommuter portrait: editing facts by fax
Jennifer Porter is the managing editor of Healthcare, a publication of the American Pharmaceutical Association. (29) her private office in her Virginia home, she assigns (30) to ten articles for each issue of the magazine. The writers send her their stories on a computer disk, usually (31) means of an overnight delivery service. Porter checks than and then sends them (32) the designer's office in New York.
Porter's biggest problem (33) electronic publishing is training her writers. One sent the story on a wrong-sized disk; (34) used a disk that my computer couldn't read; a third used software I couldn't decipher.
The disk problems should improve on the next issue (35) . Porter has recently invested in a modem (36) writers can send their stories directly to her computer.
Porter says she is a skeptical technical consumer. I like a computer the same way I (37) a pencil. They are both tools that must work. (38) son, thing goes (39) with my electronic equipment out here in the middle of Virginia, I have to put it in the car and (40) it someplace.
(29)
A．From
B．To
C．For
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.
Market research
Market research has become more and more important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back. them up.
The first thing to be said about market research is that it is not an (21) to management decision-making. No form. of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can improve the (24) of decisions but it is not in itself a decision-making mechanism.
Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is vital that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination when (27) market research results and when making any (28) to apply them in the marketplace.
Lastly, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire exercise has been completely pointless.
(21)
A．option
B．alternative
C．end
D．opening
•Choose the best word from below to fill each gap.
•For each question 21—30, mark one letter (A, B, C or D).
Hurtling as we are towards the new millennium, with all the social changes this iconic date implies, it is increasingly apparent (21) the world of business is experiencing fundamental shifts. Today, both companies and schools are increasingly aware that business is a human activity; it's ultimately (22) and about people.
In future, employers will (23) doubt demand more rounded individuals to run their operations, which naturally creates a question for the next generation of students, "Is the classic MBA still the model—and obligatory—passage toward that ideal career？"
The Masters of Business Administration (MBA), the best-known business school label, is an introduction to general management. The traditional MBA, Harvard-style, has remained largely unaltered (24) the 1950s, and seeks to provide a thorough knowledge of business functions through the case study—a(n) (25) incidentally borrowed from law school.
The trouble is that the real world is not a theoretical exercise. The problems managers face today are messy, and, if anything, are becoming messier, neither fitting in neat functional boxes nor (26) one simple answer. Ambiguity is the hardest (27) to manage, but it's the one most managers are wrestling with.
"Management is more art than science," observes Richard D'Aveni, professor of strategic management at Dartmouth's Amos Tuck School of Business Administration. "No one can say with certainty which decisions will bring the most (28) , any more than they can create instructions over (29) to sculpt a masterpiece. You just have to feel it as it goes."
John Quelch is another business-school insider who detects the limitations of the traditional syllabus. According to Quelch, leadership is an area that b-schools have not fully addressed. It is notoriously hard to teach, (30) programs do have the capacity to provide a grounding in non-business areas and personal growth.
(21)
A．which
B．that
C．how
D．why
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