题目内容
（请给出正确答案）
Why should companies do business in the language of the countries they are operating in？
A．to prevent other companies taking their business
B．to help them find new international partners
C．to meet clients' current expectations
D．to become more aware of their competitors' activities
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更多“Why should companies do business in the language of the countries they are operating in？A．”相关的问题
How should companies select young people for educational projects？ (Why？ / Why not？)
A.if
B.unless
C.until
D.although
A．They will make drugs too expensive to be afforded.
B．They will not raise the price so high in case it should encourage a black market.
C．They will not make an effort to prevent it from having it sold to children.
D．The federal tax on tobacco will be doubled or tripled.
A．EU hope to persuade foreign countries to open their markets by offering to open its owns although it is not obvious to whom the Europeans should make their offers
B．other countries were repelling EU companies at the border with high tariffs
C．European companies are now part of elaborate global supply chains
D．efforts to protect some of European companies from foreign competition may deprive others of the cheap inputs which these EU companies need to thrive in world markets
Task 2
Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45.
The brand(商标) name puts a face on every company. Names like McDonald's, GM, Apple, Intel, and a large number of others have long become very popular. They're also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember.
Why does the passage mention the brand names such as McDonald's and GM in the first paragraph？
A．To show that a good brand name is significant for a company.
B．To tell readers that they are important and popular terms.
C．To introduce some well-known brand names to readers.
D．To explain why those companies are successful.
For two candidates
Reducing Overheads
You work for a company which supplies parts and accessories to a car manufacturer. You have been asked to suggest ways of reducing operation costs.
Discuss, and decide together:
&8226;how operation costs might be reduced
&8226;who would need to be consulted about any possible changes.
For three candidates
Reducing Overheads
You work for a company which supplies parts and accessories to a car manufacturer. You have been asked to suggest ways of reducing operation costs.
Discuss, and decide together:
&8226;how operation costs might be reduced
&8226;who would need to be consulted about any possible changes
&8226;what risks will you run into during the processing.
Follow-on questions:
&8226;What do you think are the risks for companies if they reduce spending on operation？ (Why？)
&8226;What particular operation problems do you think your company have？ (Why？)
&8226;Do you think companies should review all types of spending regularly？ (Why？ / Why not？)
M Why in the world would we want to？ It just encourages those companies to send us more surveys.
W Well, it says that if we fill out this simple consumer products survey, they'll give us coupons for all sorts of things. A $100 worth of coupons, just for filling it out.
M Okay, go ahead and fill it out if you want, but I doubt that the coupons will be good towards anything we're interested in.
What kind of survey are the speakers discussing？
A．Radio stations
B．Economic impact
C．Consumer products
D．Customer satisfaction
听力原文：M: I can't believe this company is letting so many of us go.
W: I know how you feel. They should have let us know earlier about the plan to merge with Robson Inc.
M: I can't agree with you more. Perhaps we should consider something legal against the company.
W: Well, that sounds too far to me at this point. All they are saying at this point is that it will be an official decision after both companies sign the contract by the end of next month.
Why is the company laying so many people off？
A．The company plans to merge with another company.
B．The people broke the law.
C．The people didn' t work hard enough.
D．The company went out of business.
become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help
companies avoid costs and bring them greater profits.
Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are
some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name
should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name
should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more
easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the
name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to
remember、Finally, the name should be simple so that it is easier to learn and remember.
16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph？()
A、To show that a good brand name is significant for a company.
B、To tell readers that they are important and popular terms.
C、To introduce some well-known brand names to readers.
D、To explain why those companies are successful.
17、According to passage, a good brand name___________.
A、must be shown in pictures B、must be advertised a lot
C、is attractive to customers D、is always full of humor
18、Which of the following is most important in thinking a brand name popular？()
A、Being easy to remember、B、Having lots of advertisements.
C、Gaining support from association、D、Showing the benefits customers can have.
19、Which of the following statement is TRUE？()
A、People prefer strange brand names to ordinary ones.
B、Customers re interested in emotional brand names.
C、Brand names advertised in pictures are easy to make.
D、A brand name has little to do with a company‟s profits.
20、What is the main purpose of this passage？()
A、To tell how difficult it is to make a good brand name.
B、To compare different ways of choosing brand names.
C、To recommend some popular brand names.
D、To introduce what a good brand name is
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