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提问人:网友renyadong 发布时间:2022-01-07
[主观题]

Video recorders and photocopiers, even ticket machines on the railways, often seem unneces

sarily difficult to use. Last December I bought myself a video cassette recorder(VCR) described as "simple to use". In the first three weeks I failed repeatedly to program the machine to record from the TV, and after months of practice I still made mistakes. I am not alone. According to a survey last year by Ferguson, the British manufacturer, more than one in four VCR owners never use the timer(定时器) on their machines to record a programme: they don' t use it because they've found it far too hard to operate.

So why do manufacturers keep on designing and producing VCRs that are awkward to use if the problems are so obvious. First, the problem we notice are not obvious to technically minded (有技术思想的) designers with years o[ experience and trained to understand how appliances work. Secondly, designers tend to add one or two features at a time to each model, whereas you or I face all a machine' features at once. Thirdly, although finding problems in a finished product is easy, it is too late by then to do anything about the design. Finally, if manufacturers can get away with selling products that are difficult to use, it is not worth the effort of any one of them to make improvements.

Some manufacturers say they concentrate on providing a wide range of features rather than on making the machines easy to use. But that gives rise to the question, "Why can't you have features that are easy to use?" The answer is you can.

Good design practice is a mixture of specific procedures and general principles. For a start, designers should build an original model of the machine and try it out on typical members of the public—not on colleagues in the development laboratory. Simple public trials would quickly reveal many design mistakes. In an ideal world, there would be some ways of controlling quality such as that the VCR must be redesigned repeatedly until, say, 90 per cent of users can work 90 per cent of the features correctly 90 per cent of the time.

The author had trouble operating his VCR because

A.he had neglected the importance of using the timer

B.the machine had far more technical features than necessary

C.he had set about using it without proper training

D.its operation was far more difficult than the designer intended it to be

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更多“Video recorders and photocopiers, even ticket machines on the railways, often seem unneces”相关的问题
第1题
With digital video recorders such as Sky+ and Tivo, viewers can easily skip TV commercials.()
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第2题
Despite the delayed release of their digital video recorders, Vibrant Electronics' share__
____to grow.

A.continue

B.continues

C.continuing

D.to continue

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第3题
A.On iPod you can watch all TV programs of ABCB.Two ABC hits are available on iPod.C.T

A.On iPod you can watch all TV programs of ABC

B.Two ABC hits are available on iPod.

C.The iPod will join digital video recorders and DVDs.

D.The iPod began to produce its own programs.

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第4题
听力原文:Apple's iPod profoundly changed the way people experience music.What will it do f

听力原文: Apple's iPod profoundly changed the way people experience music.What will it do for television? The industry is intrigued by the announcement that episodes of the hit ABC shows Desperate Housewives and Lost will be available for Apple's new video iPod. Episodes will go on sale for $1.99 on iTunes the day after they are broadcast.For ABC and its parent Walt Disney Co., the bet is that the new technology will bring in more new fans of the programs than will be taken away from watching them on traditional broadcast television. Now the iPod will join digital video recorders and DVDs as another way of seeing television programs other than their regularly scheduled times on the ABC stations.Leon Long,chairman of ABC's affiliate board believes if viewers have the choice of watching Desperate Housewives on their wide-screen television with surround sound or a two-inch iPod screen,they will almost certainly watch it on TV.The iPod option will likely be attractive to people who missed an episode and want to keep up with the story.The downloads might also appeal to techies who want to try out the new product and might not necessarily be fans of the programs, which could bring these shows a new audience.

(33)

A.It changed the source of music.

B.It changed the source of TV programs.

C.It changed the way to appreciate both music and TV programs.

D.It changed people's opinion on traditional broadcast television.

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第5题
PART BDirections: For Questions 6-10, you will hear a passage. Use not more than 3 words f

PART B

Directions: For Questions 6-10, you will hear a passage. Use not more than 3 words for each answer. You will hear the recording twice. You now have 25 seconds to read the sentences and the questions below.

听力原文: Have you seen any good movies lately? Chances are that you saw it on a video cassette recorder, also known as a VCR. In the past few years VCRs have become cheap enough that many people can easily rent or even own one. These VCRs in the home have many uses; they give us much more freedom in watching our favorite movies and television programs. After being connected to any TV set, a VCR allows us to record a television program and watch it again - as many times as we like - in the future. Many video cassette recorders can record programs when we aren't home or even while we are watching another program on the same television. Most of all, people use VCRs to watch their favorite movies already recorded on a video cassette. These video cassette movies are often called "videos". Almost every movie you can think of has been made into a video; while these videos can be bought at a price between 30 mad 100 dollars, most people prefer to rent them from "video stores" often under a dollar a day. Available are videos that provide entertainment for the children; there is also a wide se lection of educational and "how-to" videos making learning more enjoyable. Of course, there are hundreds of movies-old and new-that have been reproduced onto video cassettes. Don't worry if you don't own a VCR; even these can be cheaply rented. VCRs have truly taken us out of the movie theater by bringing the movie to our homes.

In the past few years, many people can easily rent or even own a VCR because VCRs have become ______.

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第6题
Section BDirections: There are 2 passages in this section. Each passage is followed by som

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Traditionally, the first firm to commercialize a new technology has benefited from the unique opportunity to shape product definitions, forcing followers to adapt to a standard or invest in an unproven alternative. Today, however, the largest payoffs may go to companies that lead in developing integrated approaches for successful mass production and distribution.

Producers of the Beta format for video cassette recorders (VCR's), for example, were first to develop the VCR commercially in 1975, but producers of the rival VHS (Video Home System) format proved to be more successful at forming strategic alliances with other producers and distributors to manufacture and market their VCR format. Seeking to maintain exclusive control over VCR distribution. Beta producers were reluctant to form. such alliances and eventually lost ground to VHS in the competition for the global VCR market.

Despite Beta's substantial technological head start and the fact that VHS was neither technically better nor cheaper than Beta, developers of VHS quickly turned a slight early lead in sales into a dominant position. Strategic alignments with producers of prerecorded tapes reinforced the VHS advantage. The perception among consumers that prerecorded tapes were more available in VHS format further expanded VHS's share of the market. By the end of the 1980's, Beta was no longer in production.

The passage is primarily concerned with which of the following?

A.Evaluating two competing technologies

B.Tracing the impact of a new technology by narrating a sequence of events

C.Reinterpreting an event from contemporary business history

D.Illustrating a business strategy by means of a case history

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第7题
&8226;Read the text below about consumer electronics model.&8226;In most of the lines 34--

&8226;Read the text below about consumer electronics model.

&8226;In most of the lines 34--45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.

&8226;If a line is correct, write CORRECT on your Answer Sheet.

&8226;If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.

Interconnect Your Home

Correct If the Consumer Electronics Show (CES) in Las Vegas is any indication, this will

come be the year of PCs going from the desktop and come into your hand, your living

34 room, or your kitchen appliances. The idea of interconnectivity is emerged as a

35 central theme at the massive trade show. Increasing more companies, including

36 Microsoft, were showing off products that allow PCs, TVs, stereos, and media

37 recorders are to be connected by home networks. Intel said it would enter the

38 consumer electronics market as for the first time with a chip specifically

39 designed to provide power cheaper, better flat-panel TV displays and an

40 all-in-one home entertainment PC. "Entertainment PCs", according to Intel, will

41 come on the market later this year, priced at between 6, 400 yuan or less. They

42 are intended to offer that live TV tuning, video recording, DVD and photo display,

43 and even video gaming. What at stake is the traditional consumer electronics

44 model, since then PC companies push into the higher-margin market for

45 consumer electronics, driving down costs and playing up interactive feature.

(34)

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第8题
Traditionally, the first firm to commercialize a newtechnology has benefited from the uniq

Traditionally, the first firm to commercialize a new

technology has benefited from the unique opportunity to

shape product definitions, forcing followers to adapt to a

standard or invest in an unproven alternative. Today, how-

(5) ever, the largest payoffs may go to companies that lead in

developing integrated approaches for successful mass

production and distribution.

Producers of the Beta format for videocassette recorders

(VCR’s), for example, were first to develop the VCR com-

(10) mercially in 1975, but producers of the rival VHS (Video

Home System) format proved to be more successful at

forming strategic alliances with other producers and

distributors to manufacture and market their VCR format

Seeking to maintain exclusive control over VCR distri-

(15) bution. Beta producers were reluctant to form. such alli-

ances and eventually lost ground to VHS in the compe-

tition for the global VCR market.

Despite Beta’s substantial technological head start and

the fact that VHS was neither technically better nor cheaper

(20) than Beta, developers of VHS quickly turned a slight early

lead in sales into a dominant position. Strategic alignments

with producers of prerecorded tapes reinforced the VHS

advantage. The perception among consumers that prere-

corded tapes were more available in VHS format further

(25) expanded VHS’s share of the market. By the end of the

1980’s. Beta was no longer in production.

The primary function of the second paragraph of the passage is to______

A.identify problems

B.warn of consequence

C.explain effects

D.evaluate solutions

E.recommend actions

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第9题
Another trend of the 1990s in the computer industry is toward multimedia formats, as the m
arket for conventional types of computer--those that have computation and data processing as their major functions--has begun to become saturated. Multimedia computers are systems that can process graphics, sound, video, and animation in addition to traditional data processing. Videocassette recorders, televisions, telephones, and audiocassette players have recently undergone a change in technology from analog to digital formats. Television images, for example, can be processed by computer programs once they have been converted to digital signals, while those in conventional analog signals cannot. In other words, digital video images can be zoomed up or down, reshaped, or rearranged by the appropriate software. Also, due to advances in video-signal compression technology, the memory space required for storing a video program has been greatly reduced.

Multimedia has important applications for consumer products and for business needs. Video scenes that are captured by camcorders can be combined with text, sound, and data and can be viewed on television sets in homes, schools, or offices. These multimedia presentations are becoming useful educational and commercial tools. For example, there are available encyclopaedias that contain video programs depicting animal behavior, geomorphic processing, and other natural phenomena. Automobile mechanics can watch videos that demonstrate how to repair new models. In business applications, documents can be annotated with 7oice or video. New consumer products can be more effectively marketed by demonstrating how they can be used. CD-ROMs of numerous other subjects have been recently published; all of them can be viewed on TV monitors using multimedia computers. These multimedia computer systems can, in turn, be incorporated into computer networks, enhancing the effectiveness of communication.

This multitude of new products and capabilities has been made possible by the tremendous progress of microprocessor technology. Because of the advances in this area, personal computers have become more powerful, smaller, and less expensive, which has enabled computer networks to proliferate. Many of the tasks that were traditionally performed by mainframes have been transferred to personal computers connected to communications networks. Although the mainframe. continues to be produced and serves a useful purpose, it has been used more often as one of many different computers and peripheral devices connected to computer networks. In this new role, the function of mainframes as powerful processors of database systems is becoming important, and, as a result, massively parallel computers with hundreds or thousands of microprocessors are being produced. In addition to being powerful, the microprocessors used for this purpose must be inexpensive, but low costs can be achieved only if they are mass-produced. Throughout the world, more than 100, 000, 000 personal computers and 500, 000 workstations are in use, whereas only several hundred supercomputers are in operation; the numbers of mainframes and minicomputers fall somewhere between those of supercomputers and workstations. Because of such high-volume production, microprocessors for personal computers or workstations tend to be inexpensive and are available for use in massively parallel computers as well.

Multimedia computers ______.

A.can process anything but digital data

B.can even process television images

C.are rarely used in education

D.have few business applications

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第10题
Video recorders and photocopiers, even ticket machines on the railway, often seem unnecess
arily difficult to use. Last December I bought myself a video cassette recorder (VCR) described as "simple to use". In the first three weeks I failed repeatedly to program the machine to record from the TV, and after months of practice I still made mistakes. I am not a lone. According to a survey last year by Ferguson, the British manufacturer, more than in four VCR owners never use the timer on their machines to record a programme they don't use it because they've found it far too hard to operate.

So why do manufacturers keep on designing and producing VCRs that are awkward to use if the problems are so obvious? First, the problems are not obvious to technically minded designers with years of experience and trained to understand how appliances work. Secondly, designers tend to add one or two features at a time to each model, whereas you or I face all a machine's features at once. Thirdly, although finding problems in a finished product is easy, it is too late by then to do anything about the design. Finally, if manufacturers can get away with selling products that are difficult to use, it is not worth the effort of any one of them to make improvements.

Some manufacturers say they concentrate on proving a wide range of features rather than on making the machines easy to use. But that gives rise to the question, "Why can't you have features that are easy to use*." The answer is you can.

Good design practice is a mixture of specific procedures and general principles. For a start, designers should build an original model of the machine and try it out on typical members of the public—not on colleagues in the development laboratory. Simple public trials would quickly reveal many design mistakes. In an idem world, there would be some ways of controlling quality such as that the VCR must be redesigned repeatedly until, say, 90 per cent of users can work 90 per cent of the features correctly 90 per cent of the time.

According to the passage, before a VCR is sold on the market its original model should be tried out ________.

A.among ordinary consumers who are not technically minded

B.among people who are technically minded

C.among experienced technicians and potential users

D.among people who are in charge of public relations

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