题目内容
（请给出正确答案）
What do POP projects do？
A．Encourage managers to plan their advertising.
B．Increase sales of particular products.
C．Increase the amount spent on advertising.
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听力原文：Man: So what exactly is POP？
Woman: Well, POP stands for Point of Purchasing and it refers to the advertising techniques used to sell specific products at the point where customers buy them.
Man: Such as at the supermarket check-out or on the shelves in a shop？
Woman: Yes, that's right, and managers are slowly beginning to realise how successful it can be and are building it into their general plans for promoting product ranges. The surprising thing is it's taking a while to catch on in a big way.
Man: Is that because firms are going to have to spend a lot of money in the early stages？
Woman: That's true, and of course the displays have to be serviced regularly. But we know that most people don't decide what to buy until they are in the shop. And it seems that retail Managers are beginning to see sense at last. Firstly, it's generally accepted that consumers ignore adverts on TV. Secondly, the expansion of cable and satellite TV channels has made it much more difficult to reach all consumers with all effective TV advertising campaign while remaining within budget. Point of purchasing advertising is more selective but cheaper.
Man: I believe that Samsung, for example, have invested heavily in POP to boost sales of its computer monitors？
Woman: That's right. They wanted to convince consumers to purchase individual components when buying a computer system rather than what it describes as 'inappropriate' packages. They say they have gone for POP because it wasn't just awareness-raising they were after. They wanted to influence even those customers who had decided on something else by demonstrating Samsung's products in store.
Man: So are companies actually employing POP agencies？
Woman: Some are but many, like Ford, are asking their planners to look into the research that has been done in the area to find out things like how long it take to launch a new brand, how many people visit an advertising fixture in a shop and so on.
Man: But companies are still reluctant to allocate large budgets to POP because it's almost impossible to assess the results of specific campaigns？
Woman: Yes, but there are success stories. The Cheltenham and Gloucester Building Society decided to move into a retail environment and sell their pensions more aggressively. They looked seriously at where they sited displays and did some research to find out where the best places in the branch were. They placed their leaflets in well-designed dispensers in the walk ways between the doors and the counters rather than on the walls.
Man: So you think more companies can be persuaded down the POP route？
Woman: I think retailers will always want to set a number of conditions on POP campaigns. They'll want the campaign to fit in with their store's style. and they won't want the products detracting too much from their own brands. They'll also want to manage the area themselves or ensure that the agency keeps the displays in good condition.
Man: So is the future for POP agencies looking good？
Woman: In the short term it's reasonable. The pressure on retail space brought about by retailers' own-label products is an obstacle and POP needs to develop a more exciting image by using interactive ideas such as smell, visual effects and sound.
？You will hear two people discussing Point of Purchasing(POP)projects.
？For each question 23-30 mark one letter (A, B or C)for the correct answer.
？After you have listened once, replay each recording.
What do POP projects aim to do？
A．encourage managers to plan their advertising
B．in crease sales of particular products
C．increase the amount spent on advertising
A、Kids
B、Projects
C、High school and college
D、Chance
A、a safe and complicated action plan.
B、a clear and detailed action plan.
C、a simple and rough action plan.
听力原文：(Knock, knock... )
M: Come in.
W: Good morning, Mr. Brown.
M: Oh, come in, Mary. I've been expecting you. Take a seat.
W: Thanks.
M: And what can 1 do for you？
W: Well,I was thinking about taking a year off after we finish school this summer, and I wanted some advice.
M: I see. You mean putting off going to university for a year？
W: That's right. I've been offered a place at London University, but what I'd really like to do is taking a year out first—doing something different, maybe going abroad.
M: So were you thinking of getting some sort of job, or traveling around？ I mean, is your main aim to earn some money, or to do something else？ Or do you want to do a bit of both？
W: I'd really like to travel—but I don't have any money. But I've heard of an organization called Peterson International—and that's what I want to ask you about. Do you know anything about it？
M: Sure. It's a charity and it's aimed very much at young people like you, and what they do is to get teams of young people to work together on various projects all over the world-environmental projects, community projects, that sort of thing.
W: Mum, it sounds great. Is it just English people on the projects？
M: No, they're international teams. You'd be working with quite a variety of people
(20)
A．Before finishing school.
B．After finishing university.
C．During her university course.
D．Between school and university.
According to the talk, what will man probably be able to do by the year 2050？
A．Establish a large number of projects in Space Shuttle Columbia.
B．Build permanent colonies in space.
C．Construct many energy stations on the islands in the sea.
D．Build filling stations in space to provide fuel for cars on earth.
听力原文：(Knock, knock...) M: Come in. W: Good morning, Mr Brown. M: Oh, come in, Mary. Ive been expecting you. Take a seat. W: Thanks. M: And what can I do for you？ W: Well, I was thinking about taking a year off after we finish school this summer, and I wanted some advice. M: I see. You mean putting off going to university for a year？ W: Thats right. Ive been offered a place at London University, but what Id really like to do is take a year out first — do something different, maybe go abroad. M: So were you thinking of getting some sort of job, or travelling around？ I mean, is your main aim to earn some money, or to do something else？ Or do you want to do a bit of both？ W: Id really like to travel — but I dont have any money. But Ive heard of an organisation called Peterson International — and thats what I want to ask you about. Do you know anything about it？ M: Sure. Its a charity and its aimed very much at young people like you, and what they do is to get teams of young people to work together on various projects all over the world—environment projects, community projects, that sort of thing. W: Mum, it sounds great. Is it just English people on the projects？ M: No, theyre international teams. Youd be working with quite a variety of people. Questions 13 to 15 are based on the conversation you have just heard. 13. When does Mary want to take a year off？ 14. What projects does Peterson International carry out？ 15. Where do the people in the Peterson International teams come from？13．
A．International children"s projects.
B．Social and environmental projects.
C．Projects for people with no money.
D．Projects involving sports and language.
What will the students do in class on Friday？
A．They will take one of the six major tests.
B．They will be given a pop test.
C．They will be required to read a short story in class.
D．They will have to write a composition.
What does she want to do for her 106th？
A．She wants to meet pop singer.
B．She wants to meet a superstar.
C．She wants to see a movie star.
D．She wants to see a movie.
听力原文：M: Come in.
W: Good morning, Mr. Brown.
M: Oh, come in, Mary. I've been expecting you. Take a seat.
W: Thanks.
M: And what can I do for you？
W: Well, (19)I was thinking about taking a year off after we finish school this summer, and I wanted some advice.
M: I see. You mean putting off going to university for a year？
W: That's right. I've been offered a place at London University, but what I'd really like to do is taking a year out first—doing something different, maybe going abroad.
M: So were you thinking of getting some sort of job, or traveling around？ I mean, is your main aim to earn some money, or to do something else？ Or do you want to do a bit of both？
W: I'd really like to travel, but I don't have any money. But I've heard of an organization called Peterson International-and that's what I want to ask you about. Do you know anything about it？
M: Sure. It's a charity and it's aimed very much at young people like you, and what they do is to get teams of young people (20)to work together on various projects all over the world—environmental projects, community projects, that sort of thing.
W: Mmm, it sounds great. (21)Is it just English people on the projects？
M: No, they're international teams. You'd be working with quite a variety of people.
(23)
A．Before finishing school.
B．After finishing university.
C．During her university course.
D．Between school and university.
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