Trade promotions lead to a significant increase in lot size ..

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第1题

It seems to be a law in the technology industry that leading companies eventually lose their position, often quickly and brutally. Mobile phone champion Nokia, one of Europe's biggest technology success stories, was no _____(37), losing its market share in just a few years.

In 2007, Nokia accounted for more than 40% of mobile phone sales _____(38). But consumers' preferences were already _____(39)toward touch-screen smartphone. With the introduction of Apple's iPhone in the middle of that year, Nokia's market share _____(40)rapidly and revenue plunged. By the end of 2013, Nokia had sold its phone business to Microsoft.

What sealed Nokia's fate was a series of decisions made by Stephen Elop in his position as CEO, which he _____(41)in October 2010. Each day that Elop spent in charge of Nokia, the company's market value declined by $23 million, making him, by the numbers, one of the worst CEOs in history.

But Elop was not the only person at _____(42). Nokia's board resisted change, making it impossible for the company to adapt to rapid shifts in the industry. Most _____(43), Jorma Ollila, who had led Nokia's transition from an industrial company to a technology giant, was too fascinated by the company's _____(44)success to recognize the change that was needed to sustain its competitiveness.

The company also embarked on a _____(45)cost-cutting program, which included the elimination of thousands of jobs. This contributed to the _____(46)of the company's once-spirited culture, which had motivated employees to take risks and make miracles. Good leaders left the company, taking Nokia's sense of vision and direction with them. Not surprisingly, much of Nokia's most valuable design and programming talent left as well.

37.【题干】_____

A.assumed假定的;承担

B.bias偏见

C.desperate令人绝望的

D.deterioration恶化

E.exception例外

F.fault错误

G.incidentally偶然地

H.notably显著地

I.previous之前的

J.relayed转播的

K.shifting改变

L.shrank缩减 shrink过去式

M.subtle微妙的

N.transmitting传送

O.worldwide全世界的

38.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

39.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

40.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

41.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

42.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

43.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

44.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

45.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

46.【题干】_____

A.assumed

B.bias

C.desperate

D.deterioration

E.exception

F.fault

G.incidentally

H.notably

I.previous

J.relayed

K.shifting

L.shrank

M.subtle

N.transmitting

O.worldwide

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第2题

The "marketing concept" means that a firm emphasizes making a profit above all other objectives.

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第3题

In New Zealand, we say “four seasons in one day”, that means the weather can change _________.

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第4题

The demand for labor by a certain firm is independent of the demand for that firm’s product.

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第5题

阅读理解。????As demand for power and fuel grows st...

阅读理解。

As demand for power and fuel grows steadily in the coming decades, we must consider every possible

energy source (来源) at hand if we're to meet the world's needs. And because clean natural gas is found in

great plenty, there is little doubt that it will play a major role on the world energy stage in this century, much

like oil did in the last. But, like oil, gas reserves are concentrated in just a few places in the world, usually

far from where they're needed most. And that's only part of the challenge. The world has had well over 100

years to search for oil and to build the necessary facilities (设施) to bring it to market; the natural gas facilities,

particularly when it comes to liquefied (液化) natural gas (LNG), is not nearly as developed.

So what needs to be done？ On the supply side, producing nations need policies that allow for better

development of their natural gas in an open, stable business environment, notonein which the rules of

the game change without warning. The governments of consuming nations, on the other hand, must make

policies for sustainable (可持续的) development to ensure they'll have enough supplies in the future. That

means building the related facilities, including LNG stations. This, in turn, will require coastal areas to allow

these necessary, but not necessarily pretty, facilities to be built in their backyards. And energy companies

have a responsibility to be good neighbors in those areas by operating these facilities responsibly and safely.

They must also continue to put in the billions of dollars needed to build the complex transport and storage

facilities required to bring more gas to market.

Expanding and diversifying (使多样化) energy sources by using more natural gas could lead to lower

fuel prices and to greater energy security. We've taken some of the steps to get started, but we need your

help to get the rest of the way.

1. Which of the following is TRUE according to the passage？

A. Gas played a major part in the 20th century.

B. Natural gas facilities are far from satisfactory.

C. Gas reserves are widely spread around the world.

D. Necessary facilities are ready to bring gas to market.

2. The underlined word "one" (in Paragraph 2) refers to _____.

A. the gas supply side

B. the business environment

C. the gas consuming nation

D. the policy for gas development

3. Consuming nations of natural gas need to _____.

A. change the rules of the game

B. open markets in their backyards

C. build pretty facilities along the coast

D. have long-term policies for gas supply

4. The main purpose of the passage is to _____.

A. warn people of the lack of power and fuel

B. discuss the importance of oil and natural gas

C. call for better use and development of natural gas

D. instruct people how to make use of energy sources

5. The passage might be followed by a paragraph about _____.

A. what kind of help you can offer

B. where energy sources are concentrated

C. which countries are in great need of gas

D. what problems of energy sources we may face

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第6题

Trade promotions (商业促销）lead to a significant increase in lot size and cycle inventory because of forward buying （提前购买）by the retailer.

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第7题

Ezra Pound, a poet and critic of 20th century, is considered_____of English and American literary modernism.

A、a domineering mentor

B、a chief architect

C、a major supporter

D、an influential critic

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第8题

Puritan poetry in the 17th-century English literature is represented best by ( ), who produced Paradise Lost as his representative work.

A、John Miltion

B、John Donne

C、Robert Herrick

D、John Dryden

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Trade promotions lead to a significant increase in lot size and cycle inventory because of forward buying by the retailer.